PODCASTING TO GROW YOUR

PERSONAL BRANDDavid Forse

PODCASTING CAN GROW YOUR PERSONAL BRAND

AND

ANYONE IN THE ROOM CAN DO IT

MY EXPERIENCE

Producer~1 year oldTop 100 history podcastGenerating cash flow

WHAT IS A PODCAST?

WHAT IS A PODCAST?

WHAT IS A PODCAST?

WHY TO PODCAST

1 Billion 75 Million

32% Growth in Listener Hours

WHY TO PODCAST

Audience skews wealthier, educated, and young

WHY TO PODCAST

podcast blog0

12500000

25000000

37500000

50000000

MY EXPERIENCE

120K listens in the first year

15K listens/month

10% growth/month

HOW TO PODCAST - THE 3 STEPS

1. create it

2. record it

3. promote it

CREATE IT

1. choose a topic

CREATE IT

2. choose a format

30 secs 15 ~ 20 minutes 2 mins 15 ~ 20 minutes 30 secs

CREATE IT

3. plan out your first 6 episodes

RECORD IT

1. microphone (~$50)unidirectional, USB

RECORD IT

2. sound editor (free)

RECORD IT

3. hosting (~10 dollars/month)

PROMOTE IT

1.platforms (free)

PROMOTE IT

2. social media (free)

PROMOTE IT

3. competitor podcasts

1. create it

2. record it

3. promote it

THANK YOU

@davidforse

davidforse.com

/in/davidforse

READING REACHES PEOPLES MINDS, BUT LISTENING REACHES PEOPLES HEARTS

malcolm gladwell