POCKET POINTSKayla Floyd

Brooke Rutledge Lacey O’Brien Melissa Barry

Founded in September 2014 at Chico State University in California .

Students open up the app when they are in class, lock their phone, and start gaining points! Pocket Points is a great way for students to save money and get awesome discounts!

ABOUT THE APPAn app that rewards

students for not using their phone during class.

POCKET POINTS IN ATHENS

Brixx Pizza15% Off Tab

Buy 1, Get 1 FREE Pizza

Complete Nutrition22% Off Purchase

FREE Body Fat % Test (BodyComp)FREE Shaker

FREE Pre-Workout Sample

Pita Pit$5 Pita, 5:00-10:00PM Daily

10% Off Catering OrderBuy 1 Combo Pita, Get 2nd Pita Half Off

ETC.

GrindhouseFREE Killer Combo

FREE MilkshakeBuy 1 Burger, Get 1 FREE

Buy 1, Get 1 FREE Footlong3 Cookies For The Price Of 1

FREE Chips and Drink

Subway Butt HuttFREE Non-Alcoholic Drink

10% Off Purchase

Jerzees25% Off Drink

Palm Beach Tan$20 Off First Month

Buy 1 Get 1 FREE Spray Tan

Butt Hutt >>>

STATS● Over 65 universities ● 300,000 users total● 2,000 users at UGA

when we started● 670 Instagram

followers● 2,342 Twitter

followers ● 832 Facebook likes

Strengths

● Gives students something they want AND need

● They focus more in class, they get points in return

● App is free● Utilizes food AND retail● Success at other campuses (Chico State and

Ohio State)● Deals are not time sensitive● Already have a campus rep● Wider variety and larger deals than other

food discount apps● Collaborative involvement between users

SWOT ANALYSIS

SWOT ANALYSIS

Weaknesses

● Not as many businesses yet at UGA (compared to more successful campuses)

● Minimal promotion on campus● Requires more effort● Glitches with geo-location technology● Name and brand awareness

Opportunities

● Social Media accounts specific to UGA● Multitude of businesses to add to our

team● No other app like Pocket Points● More ‘pop up’ opportunities to gain free

points● Promotion in places such as clubs,

classes, and Greek life● Creating fliers ● Hosting or partnering with events ● Increase overall user count at UGA● Professors could offer extra credit

SWOT ANALYSIS

Threats

● Major competitors (Hooked, Eat Street, Retail Me Not)

● Businesses themselves offering their own coupons, offers, and discounts

● Businesses declining the partnership with Pocket Points

● Technological change in the smartphone industry

● Technological problems with the app itself

● Businesses not committing

SWOT ANALYSIS

● Created a list of business prospects to contact about the app, as well as brainstorm deal ideas to pitch to the businesses

● Launched multiple businesses on the app○ D.P. Dough○ South Kitchen + Bar○ The Rook and Pawn○ Dress Up

● Promoted by ○ Speaking in class and clubs○ Word-of-mouth○ Flyers○ Table toppers, stickers○ Posting on social media

● Held promo event

POCKET POINTS IN ATHENS

25% Off Your BillFREE Side At Lunch

FREE AppetizerFREE Dessert½ Off Drink

Insomnia CookiesGet $1 Off a Cookiewhich

Buy 1, Get 1 Cookie FREEGet 1 FREE Traditional Cookie

Businesses Gained During Our Time On The Project

South Kitchen + Bar

POCKET POINTS IN ATHENS

Condor Chocolates

Dress Up Boutique

Businesses Gained During Our Time On The Project

15% Off Total Purchase

20% Off All Jewelry20% Off Entire Purchase

30% Off PurchaseBuy 1 Get 1 FREE Any Clearance

Item

POCKET POINTS IN ATHENS

D.P DoughFREE Cheese Or Pesto Stix With

Zone PurchaseFREE CookieFREE Calzone

FREE Fountain Drink With Zone Purchase

$3 Off Any Calzone

The Rook & PawnFREE Daily Game Membership

FREE Cookie Or Jam Bar2 Pour Over Coffees For The Price

Of 1$1 Off Draft Beers

FREE Bowl With Membership Purchase

Businesses Gained During Our Time On The Project

“POCKET POINTS PARTY” @ The Standard - Athens● Promotional event hosted by The

Standard○ First event EVER for Pocket

Points at UGA!● Utilized giveaways

○ Stickers○ Cups○ Posters○ Flyers○ Insomnia cookies!!!○ 600 point raffle

● Gained 30+ app downloads

● Increased user count by over 5,000 ○ (Over 7,000 users now)

● Increased Instagram followers by 100 ○ (770 followers now)

● Increased Twitter followers by 75 ○ (2,417 followers now)

● Increased Facebook likes by 175 ○ (1,007 likes now)

● Gave 2-3 class talks a week● Talked to 1-2 businesses per person

every week● Held event● Increased downloads/app users● 6 businesses on the app

GOALS WE REACHED

THINGS WE LEARNED● Always follow-up and check back with businesses● Set goals for a # of businesses and classes to talk to each week● Difficulty gaining businesses● Life skills

○ Sales!○ Communication skills○ Time management ○ How to be enthusiastic○ To not get discouraged when you

are told “no”

RECOMMENDATIONSFor the business:

● More brand ambassadors ● Pocket Points ’swag’ for ambassadors ● Rewards for turning off your phones

while driving● Partner with local gas stations, grocery

stores and local non-profits● UGA food service campus eateries ● More ‘pop up’ opportunities to gain free

points

For future ambassadors:

● Reminders in the physical classroom to turn on the app

● Talk to Greek life at different chapters

● Partner with University Union’s event

● More events hosted by Pocket Points● Separate social media accounts for

UGA

FOLLOW US!@pocketpointswww.instagram.com/pocketpoints

Pocket Pointswww.facebook.com/pocketpointsinc

@pocketpointswww.twitter.com/PocketPoints