Introduction to the Company

Live Q&A Session with Mangesh DalviAVP Products - Myntra

Agenda for the session

Overview of Understanding the Market1

Open Q&A5

Product Manager in a B2B vs. B2C2

Market Sizing3

Adding Features to Cleartrip4

Overview of Understanding the Market

Understanding the Industry

1. Environmental Analysis2. Porter’s Five Forces3. Competitor Analysis4. Market Sizing

Product Adoption Lifecycle

1. What is Product Adoption Lifecycle2. Personas & Products in the Lifecycle3. Chasm

Agenda for the session

Overview of Understanding the Market1

Open Q&A5

Product Manager in a B2B vs. B2C2

Market Sizing3

Adding Features to Cleartrip4

Product Management in B2B vs. B2C

• Scale (How to build a product for 1M users?)• Monetisation & Business model (How to make a user pay?)• Building a MVP (Is a MVP feasible in B2B?)• Feasibility of building a product using data only• Features vs. Simplicity (Shorter attention span in consumer web)• Buyer vs. User • Engineering Sprints / Release cycles

Agenda for the session

Overview of Understanding the Market1

Open Q&A5

Product Manager in a B2B vs. B2C2

Market Sizing3

Adding Features to Cleartrip4

Market Sizing

TAM

SAM

Target Market

Agenda for the session

Overview of Understanding the Market1

Open Q&A5

Product Manager in a B2B vs. B2C2

Market Sizing3

Adding Features to Cleartrip4

Adding Features to Cleartrip

• Fare Alerts• Saved searches• Revamping search and booking flow• Weekend Getaways• Results rendering speed enhancement• Hotels ranking

Some screenshots follow

Agenda for the session

Overview of Understanding the Market1

Open Q&A5

Product Manager in a B2B vs. B2C2

Market Sizing3

Adding Features to Cleartrip4

Open Q&A

Write Your Queries in the Chat Window