Post on 02-Jul-2015
description
A Plus+ Star is Born
20 dynamic covers with no protection connection ….
Meant that a cohesive marketstory needed
to be developed
Lifestyle Protection
Enhanced Auto Protection
Supplemental Travel
Disaster Protection
Identity & Credit Card Protection
Product Protection
Determining the right Product Positioning was critical…
“Life stage protection for your everyday needs”
Plus had its own identity…
…its own brand.
Plus BrochuresEmbedding ChartBundling ChartProduct Sales AidesSponsor PresentationMini BrochureWebcast Training & Plus Workshops
MARKETING TOOL KIT
Worldwide Re-launch
53 Countries across 10 Regions participated
This followed by the introduction
of the
Red Carpet Campaign
• The world’s most prestigious recognition event – with millions of global viewers, the Oscars is the gold standard of award shows.
• We created our version of the Oscars -- a Plus+ “Star” Award
Our Theme
• Target NPW premium: $6 million
• Expand in at least 3 new channels
• Grow Plus+ suite in country by average of 5 new products
• 20% Profit Margin on all sales
• Achieve 30% closing ratio (min)
Our success metrics
12 CATEGORIESOF AWARDS
Red Carpet Timeline
Our Priorities• Sales & Product Training
• Marketing readiness
• Operational readiness
• Sponsor Development & Relationship Management
Our Incentives• Qualifying countries win Cash Awards
(no matter how small/large)
• Grand Prize to NY City
• Outstanding Achievement Awards
• Strengthening of pipeline to prepare for 2010
95 5 53 29
World Wide Total
1st 3 Months(Million)
0 5 0
LAD
Key Facts• 9 Countries Participated
• 106 Submissions with 207 points Qualified them for #1 Region!
• Won Largest Cash Prizes
• Argentina became the Grand Prize Winner
• Won the Ray Lee Independent Spirit Award
• > 30% of products sold were brand new Plus covers
• $22,000 Cash Award
95 5 53 29
WorldWide Total
0 6 0 Million
Europe
Key Facts• 9 Countries Participated
• Region Qualified for Top 5
• 80 Submissions - over 50% where BRAND NEW Covers
• Won the Nic Walsh Lifetime Achievement Award
• Structured the Best Schemes with Highest Market Potential
• Deposit Insurance
• Legal Protection
• $20,000 Cash Award95 5 53 29
WorldWide Total
0 7 0 Million
Australasia
Key Facts• 2 Countries Participated
• 29 Submissions
• 75% of the Covers Sold were BRAND NEW to Country!
• $9,000 Cash Award
95 5 53 29
WorldWide Total
0 8 0 Million
CECIS
Key Facts• 8 Countries Participated
• 55 Submissions (180 Points!)
• 70% of Covers Sold were BRAND NEW to Country
• 2nd Largest Region to have most “New to World” Covers (8)
• Won 2 Outstanding Achievement Awards
• Best New Affinity Signing
• Best Cross Sell / Up-Sell Marketing Strategy
• $14,000 Cash Award
95 5 53 29
WorldWide Total
0 9 0 Million
Far East
Key Facts• 2 Countries Participated
• 54 submissions (140 Points!)
• So. Korea RUNNER UP to Grand Prize Winner
• Won Best Product Introduction
• Submitted the best performing single scheme with $4 Mil bound premium during campaign!
• $14,000 Cash Award95 5 53 29
WorldWide Total
1 0 0 Million
MEMSA
Key Facts• Highest Number (10) of
Participating Countries
• Ranked SECOND Across Top 5 Regions
• 86 submissions - 30% were BRAND NEW Covers
• Won 2 Outstanding Achievement Awards
• Best New Sponsor Development Strategy
• Ray Lee Independent Spirit Award
• $20,000 Cash Award
95 5 53 29
WorldWide Total
1 1 0 Million
UK
Key Facts• 15 Submissions
• Highest Average Number of Submissions Per Country
• 20% New Covers were BRAND NEW to Region
• $5,000 Cash Award
95 5 53 29
WorldWide Total
1 2 0 Million
SEA
Key Facts• 8 Countries Participated
• 48 Submissions - over 70% were BRAND NEW to Country
• Highest Number (8) of “New to World” Covers
• $22,000 Cash Award
95 5 53 29
WorldWide Total
1 3 0 Million
Africa
Key Facts• 3 Countries Participated
• 33 Submissions
• Nearly 30% were BRAND NEW Covers
• 2 “New to World” Products
• $6,000 Cash Award
95 5 53 29
WorldWide Total
1 4 0 Million
Deposit InsuranceMultiple Appliance
Netia Affinity
Good DriverLegal Protection
Success Stories
1st Place: Argentina
2nd Place: South Korea
3rd Place: India
4th Place: Israel
5th Place: Germany
Red Carpet Standings
We Made it!
95 5 51 41
114 Million NPW Pipeline