Post on 13-Jan-2015
description
Kelly RussumKC 23 1/2 Hour Plumbing
Tuesday, July 16, 13
• Tell is a li9le about your business (how long in business, approximate revenue, # of trucks / employees, services offered, markets you serve)
• How did your business get started / brief history.
Tuesday, July 16, 13
I feel like any markeKng plan should have three core components – market (who your going to sell to), message (what makes you unique) and media (how you market the business).
Tuesday, July 16, 13
The Fundamentals of your Plumbing Marke8ng Plan
Tuesday, July 16, 13
Market:•What is your idea customer / target market?
Tuesday, July 16, 13
Message:•What is your USP / how do you posiKon yourself in the eyes of your customers?
Tuesday, July 16, 13
Media:•What markeKng channels do you use to get your message to your market?
Tuesday, July 16, 13
Media: What types of markeKng do you do / what is your markeKng mix? •Direct mail / Valpack•Yellow Pages•Radio, TV, Billboards•Public RelaKons•Networking (BNI, Chamber of Commerce, Strategic Alliances with Realtors, Supply Houses, etc)•Home Shows•Internet markeKng (SEO, PPC, Social Media)•Lead buying services (ServiceMagic, eLocal Plumber, etc)•Online directory adverKsing (Angie’s List, CitySearch, Yelp, etc)
Tuesday, July 16, 13
• What markeKng efforts drive the most leads?• What is the most profitable markeKng channel for you?
• What markeKng efforts have you stopped using in the past few years due to lack of performance?
Tuesday, July 16, 13
• Do you have any special iniKaKves to a9ract online reviews?
• How are you using Social Media in your business?
• What type if follow up markeKng are you doing for your exisKng client base?
• Are you using email markeKng at all?
Tuesday, July 16, 13
• What services tend to be most profitable for you?
• Have you seen any new services that are starKng to become increasingly profitable?
Tuesday, July 16, 13
What training organiza8ons do you or have you belonged to?•PHCC, QSC, Nextstar, Service Round Table, etc
What books / training programs have influenced your success the most?
Tuesday, July 16, 13
• What would you say to the owner of a plumbing business that is trying to take their company to the next level?
• Any addiKonal nuggets of wisdom or insight that you would like to share?
Tuesday, July 16, 13
Be sure to subscribe online to be alerted as new interviews are posted at:
www.PlumbingMarkeKng.Net
Tuesday, July 16, 13