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PLOY

s e l e c t e d w o r k o f b o v o r n r a t k a s e m k a m o l k i j

PLOYs e l e c t e d w o r k o f b o v o r n r a t

( p l o y ) k a s e m k a m o l k i j

FACETSa g e m ’ s :

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 003 e D i t o r i a l

A gemstone or gem is a piece of mineral, which in cut and polished form, is used to make

jewelry or other adornments. Gemstones have been used for various purposes and been

a source of fascination for centuries. Their individual properties and meanings contribute

to the rarity, durability, and beauty of the stone; making it both valuable and desirable.

However, before a gemstone can become a precious piece of jewelry, it needs to go

through processes of ref inements and cuttings. Compared to design, the process is very

similar to jewelry making. Research, sketches, and series of ref inements are needed for

the f inal piece of a project to become precious and beautiful. In another word, design, if

treated correctly can become as precious as any beautiful jewelry.

Let ’s also imagine, if there was one of the best stones ready to be cut but there’s no art or

design putting into it, how would it turn out when compared to the one with good design

in it? Without a good cut and design, that piece of stone would remain a stone and not a

valuable piece of jewelry that people desire anymore. Therefore, as a graphic designer, I

pointed out this relationship of design and values of gemstones not only because I believe

that they are a good representer of precious things, but gemstones are also referred to

my Thai nickname, “Ploy”.

004a G e m ’ s f a C e t s 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 005 e D i t o r i a l

CONTENTSt a b l e o f

0 2 m e n g e l e ’ s t w i n s

0 3 t e g a n a n d s a r a l i v e

0 5 s o u n d o f e c h o e s

0 6 d y n a m i c s o f a e r o

6.1 t i d y ’ s c l e a n t w i s t

6.2 a v e c l e b o n s a n t é

6.3 b i t t e r s w e e t m o m e n t

0 7 a n t s a s s o c i a l i n s e c t s

0 9 m a r i o n e t t e d t r e e o f l i f e

0 8 l u r i n g l o l i t a

1 0 l o g o s c o l l e c t i o n

0 1 e n d e a v o r o f m i s s i o n 2 7 3

0 4 a r t d e l a v i v a n t

006t a b l e o f C o n t e n t s 1 2 3 4 5 6 7 8 9 10

c o u r s e : p r i n t d e s i g n 1

01

k e y w o r d s :

i n f o r m a t i o n a l

s i m p l e

e d u c a t i o n a l

m o d e r n

i n s t r u c t o r : t r o y a l d e r s

c a t e g o r y : p r i n t d e s i g n

s u m m e r 2 0 10

e n d e a v o r o f m i s s i o n 2 7 3

p r o j e c t n o .

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 007 p r i n t D e s i G n

o b j e c t i v e To design a newspaper and a poster that addresses an occuring problem

of the global warming. Also to create an awareness of its side effects on our environment.

s o l u t i o n It ’s known that global warming is one of the biggest problems facing our

world today and everyone is suffering from its side effects. Therefore, this newspaper has

a simple, clear mission: educating the readers about the biggest problems facing humanity.

Global water crisis , species ex tinction, and rapid climate change are some of the main

ef fects the world is facing. The name SPF stands for Sun Protection Factor and 273 is the

Kelvin temperature scale which equals to the zero of Celsius temperature scale. The

combination of these two factors corresponds to the main purpose of the paper.

008e n D e av o r o f m i s s i o n 2 7 3 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 011 p r i n t D e s i G n

012e n D e av o r o f m i s s i o n 2 7 3 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 013 p r i n t D e s i G n

014e n D e av o r o f m i s s i o n 2 7 3 1 2 3 4 5 6 7 8 9 10

o b j e c t i v e To design a poster that ref lects strong visual statement and relates to

the subject of study. The poster should communicate the idea and st yle of the subject.

s o l u t i o n The subject of the poster is about the twins experimentation of Josef

Mengele during the Nazi period. During that time, Max Huber was one of many well-known

graphic designers that had a unique style. Therefore, this poster was inspired by his style

and conveys the message of the twins in a more gentle way.

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 015 p r i n t D e s i G n

c o u r s e : p r i n t d e s i g n 2

02

k e y w o r d s :

s t y l e

m e m o r a b l e

u n i q u e

s p i r i t

i n s t r u c t o r : r o l a n d y o u n g

c a t e g o r y : p o s t e r d e s i g n

f a l l 2 0 10

m e n g e l e ’ s t w i n s

p r o j e c t n o .

016m e n G e l e ’ s t W i n s 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 017 p r i n t D e s i G n

018m e n G e l e ’ s t W i n s 1 2 3 4 5 6 7 8 9 10

c o u r s e : p r i n t d e s i g n 1

03

k e y w o r d s :

m o d e r n

e n j o y a b l e

s p i r i t

d i s t i n c t i v e

i n s t r u c t o r : t r o y a l d e r s

c a t e g o r y : p a c k a g i n g

s u m m e r 2 0 10

t e g a n a n d s a r a l i v e

p r o j e c t n o .

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 021 p r i n t D e s i G n

i n s t r u c t o r : t r o y a l d e r s

o b j e c t i v e To design a 8-10 spread promotional booklet for an upcoming World

Tour concer t of a selected singer or a band. The booklet should represent both the st yle

and personalit y of the chosen band. It should also include all the tour dates information.

s o l u t i o n 11.5 x 14" with 16 pages of Tegan and Sara, a Canadian indie rock band led

by identical twin sisters, is designed using bold images and text. This booklet shows their

music style and unique personalities. The color choices and cover design were inspired by

inkblots which symbolize the twin.

022t e G a n a n D s a r a l i v e 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 023 p r i n t D e s i G n

024t e G a n a n D s a r a l i v e 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 025 p r i n t D e s i G n

026t e G a n a n D s a r a l i v e 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 027 p r i n t D e s i G n

028t e G a n a n D s a r a l i v e 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 029 p r i n t D e s i G n

030t e G a n a n D s a r a l i v e 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 031 p r i n t D e s i G n

032t e G a n a n D s a r a l i v e 1 2 3 4 5 6 7 8 9 10

home biography discographytour datesbiography tegan and sara is a band formed in 1995 by tegan rain quin & sara kiersten quin, two young and talented singer-songwriters and identical twins born on september 19, 1980 in calgary, alberta, canada.

tegan and sara released their debut indie album, “under feet like ours”, in 1999, their unpredict-able and fun stage show soon attracted solid following that led to a spot on sarah mclachlan’s lilith fair, that year.

the folk-rock duo was signed to vapor records in spring 2000 and released its second effort, “this business of art”, three months later, in july. tegan and sara supported the release by touring with the artists such as pretenders and bryan adams. august 2002 saw the quin sisters issue “if it was you”, a more aggressive affair than their sophomore album.

“so jealous”, their most successful album to date, followed two years later; it included the minor hit single “speak slow.”

their 2007 album the con was released by vapor and sire because sanctuary chose to no longer release new music in the united states. the album was co-produced by chris walla. jason mcgerr of death

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 033 p r i n t D e s i G n

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034t e G a n a n D s a r a l i v e 1 2 3 4 5 6 7 8 9 10

c o u r s e : p a c k a g e d e s i g n 3

04

k e y w o r d s :

l u x u r y

e x c l u s i v e

q u a l i t y

v a l u a b l e

i n s t r u c t o r : t h o m a s m c n u l t y

c a t e g o r y : p a c k a g i n g

f a l l 2 0 11

a r t d e l a v i v a n t

p r o j e c t n o .

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 035 pa C k a G e D e s i G n

i n s t r u c t o r : t h o m a s m c n u l t y

o b j e c t i v e To create a new product line for an existing brand as well as maintain their

existing brand identity. Louis Vuitton is a very challenging brand to be designed for because

of its strong identity and brand recognition.

s o l u t i o n Because of Louis Vuit ton’s strong brand and identit y, the LV pattern is

kept in order to maintain the look of the brand. However, the products are showcased

inside gold picture frames, making them look valuable and precious. The idea is also to

i l lustrate that Louis Vuit ton’s products are truly a piece of ar t , which the customers can

appreciate in their living environment.

036a r t D e l a v i va n t 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 037 pa C k a G e D e s i G n

038a r t D e l a v i va n t 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 039 pa C k a G e D e s i G n

040a r t D e l a v i va n t 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 041 pa C k a G e D e s i G n

042a r t D e l a v i va n t 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 045 pa C k a G e D e s i G n

046a r t D e l a v i va n t 1 2 3 4 5 6 7 8 9 10

o b j e c t i v e To design an experimental typography book for an upcoming biosonar

conference. This conference will be a 3 day event with dif ferent speakers that are familiar

with the topic. The book will consist of at least 48 pages that most effectively communicates

the message of the conference.

s o l u t i o n The project uses typography and graphic elements to illustrate and represent

animal echolocations. Usually echolocations can be found underwater which are normally

represented by using dark colors. However, this book takes a dif ferent approach in showing

the echolocation and sound by using bright colors.

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 047 b o o k D e s i G n

c o u r s e : t y p o g r a p h y 4

05

k e y w o r d s :

m o v e m e n t

o r g a n i c

s t r u c t u r a l

d e t a i l e d

i n s t r u c t o r : a r i e l g r e y

c a t e g o r y : e x p e r i m e n t a l b o o k

s p r i n g 2 0 11

s o u n d o f e c h o e s

p r o j e c t n o .

048s o U n D o f e C H o e s 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 049 b o o k D e s i G n

050s o U n D o f e C H o e s 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 051 b o o k D e s i G n

052s o U n D o f e C H o e s 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 053 b o o k D e s i G n

054s o U n D o f e C H o e s 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 055 b o o k D e s i G n

056s o U n D o f e C H o e s 1 2 3 4 5 6 7 8 9 10

c o u r s e : p a c k a g e d e s i g n 4

06

i n s t r u c t o r : m i c h a e l o s b o r n e

d e s i g n t e a m :

b o v o r n r a t k a s e m k a m o l k i j

w e i s u n

n u t c h a n o k v o n g s w a t

i l s e r i e b e

s p r i n g 2 0 11

d y n a m i c s o f a e r o

p r o j e c t n o .

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 057 pa C k a G e D e s i G n

o b j e c t i v e To design packagings for Aero store and create branding system that would

exceed Crate & Barrel and Willam Sonoma’s. The store would include both the “branded

house” and the “house of brands” products.

s o l u t i o n The products are designed using a consistent branding system of the Aero’s

logo and its shape. This “branded house “system establishes them as a high quality store

brand products and making Aero the shopping destination preferred by most customers.

058D Y n a m i C s o f a e r o 1 2 3 4 5 6 7 8 9 10

o u t d o o r d a i r y

a e r o

g a r d e n p h a r m a c e u t i c a l

Aero is a full-service shopping experience.

Our Aero store brand focuses on offering

high-quality, well-designed products and

design, and infusing them with our “Expect

More From Life” promise.

c o l o r f u l b u d d y t i d y

b o n s a n t é

b i t t e r s w e e t

q u a l i t y

a p p r o a c h a b l e

t r u s t w o r t h y

d i s t i n c t i v e

f r i e n d l y

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 059 pa C k a G e D e s i G n

Tidy performance products have a distinct

personality and a strong voice, allowing them

to speak for themselves. They get the job done,

both packaging and products will tell you so.

The Bon Santé brand insists that consumers

receive the most value and quality in their

food products. The packaging structures

intended to display the contents rather than

hide them, thereby showcasing the brand’s

finest gourmet ingredients.

Bittersweet is about indulgence-plain and

simplicity. With an onsite cafe, Bittersweet

reminds customers to stop by and enjoy

their sweet moment of life, while the products

and packaging make it the perfect place to

select a gift for someone.

m o d e r n c l e a n g o o d f o o d f o r l i f e s o p h i s t i c a t e d c u t e

p e r f o r m a n c e f o o d

t i d y b o n s a n t é b i t t e r s w e e t

b a k e r y

060D Y n a m i C s o f a e r o 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 063 pa C k a G e D e s i G n

064D Y n a m i C s o f a e r o 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 065 pa C k a G e D e s i G n

066D Y n a m i C s o f a e r o 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 067 pa C k a G e D e s i G n

068D Y n a m i C s o f a e r o 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 071 pa C k a G e D e s i G n

072D Y n a m i C s o f a e r o 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 073 pa C k a G e D e s i G n

074D Y n a m i C s o f a e r o 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 075 pa C k a G e D e s i G n

076D Y n a m i C s o f a e r o 1 2 3 4 5 6 7 8 9

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 077 pa C k a G e D e s i G n

078D Y n a m i C s o f a e r o 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 079 pa C k a G e D e s i G n

080D Y n a m i C s o f a e r o 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 081 pa C k a G e D e s i G n

082D Y n a m i C s o f a e r o 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 085 pa C k a G e D e s i G n

086D Y n a m i C s o f a e r o 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 087 pa C k a G e D e s i G n

088D Y n a m i C s o f a e r o 1 2 3 4 5 6 7 8 9 10

c o u r s e : p a c k a g e d e s i g n 4

6.1

k e y w o r d s :

f r i e n d l y

f r e s h

t r u s t w o r t h y

m o d e r n

i n s t r u c t o r : m i c h a e l o s b o r n e

c a t e g o r y : p a c k a g i n g

s p r i n g 2 0 11

t i d y ’ s c l e a n t w i s t

p r o j e c t n o .

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 089 pa C k a G e D e s i G n

o b j e c t i v e To design packagings for Aero store and create branding system that would

exceed Crate & Barrel and Willam Sonoma’s. The store would include both the “branded

house” and the “house of brands” products.

s o l u t i o n Tidy is a performance product line which is endorsed by Aero. It has a dis-

tinct personality and a strong voice, allowing them to speak for themselves. They get the

job done as the packaging and products will tell you so.

090t i D Y ’ s C l e a n t W i s t 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 093 pa C k a G e D e s i G n

094t i D Y ’ s C l e a n t W i s t 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 095 pa C k a G e D e s i G n

096t i D Y ’ s C l e a n t W i s t 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 097 pa C k a G e D e s i G n

098t i D Y ’ s C l e a n t W i s t 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 099 pa C k a G e D e s i G n

100t i D Y ’ s C l e a n t W i s t 1 2 3 4 5 6 7 8 9 10

c o u r s e : p a c k a g e d e s i g n 4

6.2

k e y w o r d s :

f r i e n d l y

f r e s h

t r u s t w o r t h y

m o d e r n

i n s t r u c t o r : m i c h a e l o s b o r n e

c a t e g o r y : p a c k a g i n g

s p r i n g 2 0 11

a v e c l e b o n s a n t é

p r o j e c t n o .

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 101 pa C k a G e D e s i G n

o b j e c t i v e To design packagings for Aero store and create branding system that would

exceed Crate & Barrel and Willam Sonoma’s. The store would include both the “branded

house” and the “house of brands” products.

s o l u t i o n Bon Santé is a food line in the Aero store. It insists that customers receive

the most value and quality in their food products. The packaging structures are intended

to display the inside contents rather than hide them, thereby showcasing the brand’s finest

gourmet ingredients and honesty.

102av e C l e b o n s a n t É 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 105 pa C k a G e D e s i G n

106av e C l e b o n s a n t É 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 107 pa C k a G e D e s i G n

108av e C l e b o n s a n t É 1 2 3 4 5 6 7 8 9 10

o b j e c t i v e To design packagings for Aero store and create branding system that would

exceed Crate & Barrel and Willam Sonoma’s. The store would include both the “branded

house” and the “house of brands” products.

s o l u t i o n Bittersweet is an in-house bakery store. It is about indulgence-plain and

simple. With an onsite cafe, Bittersweet reminds customers to stop and enjoy the sweet

life, while the products and packaging also make it the perfect place to select a gif t.

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 109 pa C k a G e D e s i G n

c o u r s e : p a c k a g e d e s i g n 4

6.3

k e y w o r d s :

f r i e n d l y

f r e s h

t r u s t w o r t h y

m o d e r n

i n s t r u c t o r : m i c h a e l o s b o r n e

c a t e g o r y : p a c k a g i n g

s p r i n g 2 0 11

b i t t e r s w e e t m o m e n t

p r o j e c t n o .

110b i t t e r s W e e t m o m e n t 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 111 pa C k a G e D e s i G n

112b i t t e r s W e e t m o m e n t 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 113 pa C k a G e D e s i G n

114b i t t e r s W e e t m o m e n t 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 115 pa C k a G e D e s i G n

116b i t t e r s W e e t m o m e n t 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 117 pa C k a G e D e s i G n

118b i t t e r s W e e t m o m e n t 1 2 3 4 5 6 7 8 9 10

c o u r s e : t y p o g r a p h y d e s i g n 3

07

k e y w o r d s :

m o v e m e n t

e x p e r i m e n t a l

o r g a n i c

e f f e c t i v e

i n s t r u c t o r : a r i e l g r e y

c a t e g o r y : b o o k d e s i g n

s p r i n g 2 0 10

a n t s a s s o c i a l i n s e c t s

p r o j e c t n o .

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 119 b o o k D e s i G n

i n s t r u c t o r : a r i e l g r e y

o b j e c t i v e To create and design an experimental typography book that relates to the

chosen paperline. This book is printed on Neenah Environment paper, thus the topic of the

book is about ants and their colonies.

s o l u t i o n Ants are one of the smallest insects in the world. However, they have the

ability to build gigantic colonies that can be almost anywhere in the world. Therefore, the

contents in the book are typeset to ref lect the way ants live and communicate to each other.

120a n t s a s s o C i a l i n s e C t s 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 123 b o o k D e s i G n

124a n t s a s s o C i a l i n s e C t s 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 125 b o o k D e s i G n

126a n t s a s s o C i a l i n s e C t s 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 127 b o o k D e s i G n

128a n t s a s s o C i a l i n s e C t s 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 129 b o o k D e s i G n

130 1 2 3 4 5 6 7 8 9 10a n t s a s s o C i a l i n s e C t s

o b j e c t i v e To design a movie poster of 1960’s-1970’s that is featured by Netf lix. The

poster should ref lect the inner message of the movie while captures audiences’ attention.

s o l u t i o n Lolita is a novel and later made into a movie. This poster is the 1962 version of

the movie, starring James Mason as Prof. Humbert Humbert. The poster is designed by using a

lettering technique. The word Lolita is entangling around Mason’s face depicting the obsession

he had over the girl and at the same time showing the luring nymphet.

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 131 p r i n t D e s i G n

c o u r s e : p r i n t d e s i g n 2

08

k e y w o r d s :

l u r i n g

a t t e n t i o n

p o w e r f u l

m e m o r a b l e

i n s t r u c t o r : r o l a n d y o u n g

c a t e g o r y : p r i n t d e s i g n

f a l l 2 0 1 0

l u r i n g l o l i t a

p r o j e c t n o .

132 1 2 3 4 5 6 7 8 9 10l U r i n G l o l i t a

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 133 p r i n t D e s i G n

134 1 2 3 4 5 6 7 8 9 10l U r i n G l o l i t a

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 135 p r i n t D e s i G n

c o u r s e : g r a p h i c d e s i g n 2

09

k e y w o r d s :

u n i q u e

t h o u g h t f u l

p o w e r f u l

m e m o r a b l e

i n s t r u c t o r : t h o m a s m c n u l t y

c a t e g o r y : p r i n t d e s i g n

f a l l 2 0 0 9

m a r i o n e t t e d t r e e o f l i f e

p r o j e c t n o .

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 137 p r i n t D e s i G n

o b j e c t i v e Urban Forest Project is a series of outdoor banner exhibitions taking root

in cities around the world. Therefore, the objective of this project is to design a street banner

that use the form of, or metaphor for, a tree to make a powerful visual statement about the

environment and nature.

s o l u t i o n The banner is designed under the concept of marionetted tree. The idea behind

this is that no one should be controlling any trees or nature. This is why this marionetted tree

gives us an uncomfortable feeling, almost like it is trying to escape from there. Because trees

have their own lives as we do, so we shouldn’t control or treat them as if they were puppets.

138m a r i o n e t t e D t r e e o f l i f e 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 141 p r i n t D e s i G n

142m a r i o n e t t e D t r e e o f l i f e 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 143 p r i n t D e s i G n

o b j e c t i v e All identities require effective marks that communicate the name, person-

ality and value of the person, company, or place.

s o l u t i o n Through series of research and an understanding of a subject ’s identity,

create a logo that will represent it in the most effective way.

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 145 i D e n t i t Y

c o u r s e : l o g o c o l l e c t i o n

10

t r u s t w o r t h y

m o d e r n

a p p r o p r i a t e

h o n e s t v

c a t e g o r y : i d e n t i t y

k e y w o r d s : u n i q u e

2 0 0 8 - 2 0 1 1

l o g o s c o l l e c t i o n

p r o j e c t n o .

146l o G o s C o l l e C t i o n 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 147 i D e n t i t Y

148l o G o s C o l l e C t i o n 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 149 i D e n t i t Y

FAMILY FOUNDATION FAMILY FOUNDATION

150l o G o s C o l l e C t i o n 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 151 i D e n t i t Y

152l o G o s C o l l e C t i o n 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 153 i D e n t i t Y

lou

mi d i s f o

od

s

s

i n c e 19 2 0

instant flight

154l o G o s C o l l e C t i o n 1 2 3 4 5 6 7 8 9 10

The LanTerns

The Northern Thai Restaurant

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 155 i D e n t i t Y

The LanTerns

The Northern Thai Restaurant

156l o G o s C o l l e C t i o n 1 2 3 4 5 6 7 8 9 10

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 157 i D e n t i t Y

mexican bento

158l o G o s C o l l e C t i o n 1 2 3 4 5 6 7 8 9 10

a C k n o W l e D G e m e n t s

f a m i l y To my mother, father, sisters and boyfriend for all

the support and help. It has been a very long but wonderful

journey. I probably wouldn’t make it this far without each of

your support. So, Thank you again to all of you, Thank you.

f r i e n d s To my classmates, Jan, Karin, Swin, Pat, and my

best friends Tay and Aoy. We all experienced hardship and many

obstacles throughout courses, but we passed through them

together. School wouldn’t be fun without you guys.

t e a c h e r s To my teachers, mentors and advisers, Mary

Scott, Thomas McNulty, Michael Osborne, Ariel Grey, Scott

Rankin, Roland Young, Audrey Donaldson, and many others.

Thank you all of you for being such great teachers. You all

have taught me how real world’s work is like. From my day one

in Graphic Design, Scott Rankin, you really inspired me with

your greatness. Thomas, every classes that I took with you

were all ver y valuable to me. Roland, your class was l ike no

other. You taught me to see the world in different ways. And

last but not least, Mary Scott, you have such an exceptional

vision that guide our graphic design department. Without you,

our department would be different and I believe it wouldn’t be

this great. So thank you to all of you for your greatlessons.

THANKYOU

160P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o

C o l o p H o n

c o l o p h o n Copyright © 2011 All Rights Reserved. No

part of this publication may be reproduced, stored in a retrieval

system or transmitted, in any form of by any means, without

the written permission of Bovornrat Kasemkamolkij.

b o v o r n r a t k a s e m k a m o l k i j

Phone : +66 81 875 6515

Email : bovp_km@hotmail.com

Web : www.bploydesign.com

a c a d e m y o f a r t u n i v e r s i t y

79 New Montgomery : San Francisco, CA

School of Graphic Design

Department Director : Mary Scott

Course : Senior Portfolio

Instructor : Mary Scott

Cover stock, Perfect Bound : Hardcover Image Wrap

Text stock, Perfect Bound : Proline Paper 100lbs Text

Printer and Bindery : Blurb

Typefaces : Blender Pro, Scala Sans, Garamond 3

Software : Adobe Creative Suite 5

Camera : Nikon D300S

Photography : Personal

P L O Y : b o v o r n r a t k a s e m k a m o l k i j p o r t f o l i o 161