PlayBox Technology Corporate Presentation

Mission Statement

“Our mission at PlayBox Technology is to help people and businesses throughout the world realise their full potential to maximise their success”

PlayBox Technology – Corporate Information – About Us

PlayBox Technology – Corporate History & Milestones

PlayBox Technology – Client’s and Worldwide Representation

PlayBox Technology – Technology and Sales Achievements

PlayBox Technology – CSF’s, USP’s, KPI’s, ROI and S & O’s

PlayBox Technology – Products and Workflow Solutions

PlayBox Technology – Product and Workflow Solution Architecture

PlayBox Technology – Short, Mid and Long Term Goals

Presentation Agenda

Adria (Belgrade, Serbia)

Asia Pacific

- Indonesia (Jakarta)

- Malaysia (Kuala Lumpur)

- Thailand (Bangkok)

Bulgaria (Sofia)

India (Mumbai, New Delhi, Hyderabad and Kolkata)

Romania (Bucharest)

Turkey (Istanbul)

UK (Hatfield nr London)

USA (Atlanta, Las Vegas and New York)

Commercial Headquarters Based in Hatfield, Hertfordshire, UK

R&D Centre Based in Sofia, Bulgaria

15 Sales and Support Offices in 10 Countries

PlayBox Technology Sales and Support Offices Established in:

Reseller Network of Over 120 Dealers in 100 Countries

Sales to 120+ Countries

120+ PlayBox Technology Staff Worldwide

About PlayBox Technology

1994 – Launch of SubtitlePlus – Subtitle Preparation & Insertion

1999 – Launch of AirBox – IT Based Playout Automation Systems

2002 – Installed Base of 250 Playout Channels

2002 – Start of International Distribution

2003 – Launch of TitleBox – Interactive CG & Channel Branding System

2004 – Installed Base of 1,000 Playout and Branding Channels

2005 – Installed Base of 2,000 Playout and Branding Channels

2006 – HD Support for All PlayBox Technology Products

2006 – Launch of DVB (ASI/IP) Playout & DVB Multiplexing

2006 – Launch of PlayBox Technology with 6 Worldwide Country Offices

2007 – Installed Base of 4,000 Playout and Branding Channels

2008 – Installed Base of 6,000 Playout and Branding Channels

2009 – Sales of 100 to 200 New Playout and Branding Channels per Month

2010 – Installed Base of 9,000 Playout and Branding Channels

2011 – Installed Base of 10,500 Playout and Branding Channels

2012 – Installed Base of 12,500 Playout and Branding Channels

2014 – Installed Base of 15,000 Playout and Branding Channels

Corporate Background & Milestones

Worldwide Customers

World Representation

Technology Achievements

Universal Playout and Streaming Engine with Any Source and Any Output with Format Conversion, Tiimebase Correction, Audio Mapping, Loudness Normalisation, etc.

Real-Time Remultiplexing Engine for Efficient Handling of Live Streaming Video

Ultra High-Quality Dynamic Graphics Engine with On-the-Fly Content Updating and Powerful Scripting

Media Universal Source Engine (MUSE) – Shared Video from Any Live Source

TV Channel in a Box – Media Ingest, Scheduling and Playout Server with Automation, Live Input, CG and Graphics

Powerful Software Installed on Standard State-of-the-Art IT Technology

Unique Technical Support Model with 24/7 Top Level Support from Global R&D HQ

Complete DVB Line Solutions; N to M Full Redundancy; Web Remote Tools for Multi Users and Channels

Many Software Centric Solutions Means No Costly Hardware and Lower Cost Solutions

Sales Achievements

Over 15,000+ Playout and Branding Channels Worldwide Powered by PlayBox Technology

15 Country Offices in 10 countries – 120 Dealers in 100 Countries

31,000+ Licenses Sold of Various PlayBox Technology Workflow Modules

Sales Achievement StrategyCost Effective – High Reliability – Flexible – Scalable – Easy to Learn – Simple to Use

Solutions Available for SD, HD and UHD with Analogue, Digital and DVB (ASI/IP) I/O

Many Workflow Solutions to Fit Client Workflow Requirements

A Single Manufacturer for a Single Channel Playout Server to a Multi-Channel Turn-Key Broadcast Centre

Technology and Sales Achievements

CSF’s – Critical Success FactorsExperience Gained with Over 15,000 Systems Sold Worldwide

Dynamic, Innovative, Entrepreneurial and Highly Focused

Business Intelligence – Listen, Digest & Action

Self Financing and High Investment into R&D with Controlled Growth

USP’s – Unique Selling Proposition“Number 1” International TV Channel in a Box Manufacturer

Fully Integrated System with Automation, Server, CG, Graphics – “TV Channel in a Box”

Fully Scalable – Adding Components or Playout Channels

Solutions in SD, HD and UHD with Analogue, Digital and DVB (ASI/IP Streaming) I/O

Open Architecture Allows Easy Integration with 3rd Party Products

Unique Support Model – PlayBox Doctor – Global 24/7 Support

Very Good Price / Performance Ratio

KPI’s – Key Performance IndicatorsVery Good Market Position – Market Share and Client Positioning

Very High Relative Quality – High Price / Performance Ratio

Low Cost – High Performance and High Reliability

Very High Innovation Rate and Products to Market

High Sales Results in Greater Understanding of the Business as a Whole

Entrepreneurial Behaviour (Spotting Opportunities)

Awareness of External Challenges, Emerging Business Opportunities & Strategies

Self Funded R&D and Company Growth

CSF, USP, KPI, ROI, SO

ROI – Return on InvestmentSolutions are Easy to Amortise In 1 to 3 Years

Hardware is Based on IT COTS (Commercial off-the-Shelf) = Low Capital Costs

Non Proprietary Hardware = High Reliability and Low Maintenance & Support Costs

Low capital Cost Plus Low Support Costs = Low Cost of Ownership

High Reliability = High “On-Air” Availability = Maximisation of Revenue Streams

Scalability Enables Clients to Expand On Demand without Starting Afresh with Low Incremental Expansion Costs

StrengthsYears of Experience in High Quality, Low Cost, High Volume Sales

Well Known with a Good Image for High Reliability and Low Cost

Country Sales and Support Offices with Strong and Trained Dealer and SI Network

Product Innovation Skills Including SD, HD, UHD and DVB (IP/ASI) Streaming

Price Point is Favourable to Corporate Broadcasters and Educational Organisations

Self Funded Management that is Committed and Confident with Distinctive Competencies

OpportunitiesEntering New Markets with Streaming and Digital Signage

Expanded Innovation and Product Line with Solutions Like UHD and DVB Streaming

Falling Trade Barriers and More Worldwide Sales and Support Offices

Complacency of Competitors to Embrace Future Technology

Embracing of Emerging New Technologies

Customers Have Urgent Need for Cost Saving Solutions

Very High Recurring Sale Success Rate

CSF, USP, KPI, ROI, SO

PlayBox Technology Has Proven Solutions for:

International Broadcasters

Regional Broadcasters

Satellite Broadcasters

Voting & Gaming Channels – SMS2TV

Scalable TV Channels

Thematic TV Channels

Corporate TV Channels

Single and Multi-Channel Time Delay

Start-Up TV Channels

Transition to Digital Channels

Disaster Recovery Channels

Tapeless Broadcasters

IPTV Playout Centres

National Broadcasters

Local Broadcasters

Up-Link Centres

TV to Mobile Channels

Internet TV / Webcasting

Multi Language Channels

Multi Subtitle Channels

Cable TV Channels

Remote Head-End / Up-Link Playout

Multi-Channel Playout Centres

Multi-Channel Advert Replacement

Interactive Music Channels

DVB Workflow Solutions

TV Automation Solutions

AirBox – Single and Multi Channel Playout AutomationAirBox DVB Streamer – AirBox with Universal Content Streaming (DVB)ProductionAirBox – Instant Multi-Channel Playout for News, Live Shows etc.TitleBox – Interactive CG and Graphics with AnimationTitleBox Preparation – Offline Preparation of TitleBox Templates and Projects etc. CaptureBox PRO – Up to four independent ingest channels in a single serverSocialMediaBox – All Social Media in a Single ScreenScheduleBox – Scheduling solution for creation and management of advanced schedulesListBox – Playlist and Run List Creation and Editing with Clip TrimmerDataBox – Content Management SQL Database QCBox – Automatically Checks Media Files to Ensure Correct Playback in AirBoxSubtitlePlus – Multi User / Multi language Subtitle Preparation for PlayBox or EBU Subtitle FilesSubtitleBox – Live Open Subtitling Insertion Option for AirBox Playout ServerSubtitlePlus DVB Server – Live Multi Language and Multi Channel DVB Subtitle Insertion ServerDVB Muxer – Flexible DVB Multiplexer with PSI / SI Generator (DVB)

Main TV Automation Solutions Available in SD and HD

Workflow Features:PlayBox Doctor – Quick and Accurate Problem Reporting and SolvingClip Trimmer - Fast and Simple Trimming (Top & Tailing) of Clips and Programmes

Workflow SolutionsEdgeBox – Fully Automated Remote Redundant Playout Anywhere in the World Via InternetAdBox – Advert Replacement and Digital Programme Insertion Anywhere in the World Via InternetTimeShiftBox – Selectable Time Shifts from +1 Minute to +1 Hour to +1 Week or More

TV Workflow OptionsMulti Playout Manager – Monitor and Control Multiple AirBox Servers / Channels Locally or RemotelySafeBox – Automatic Content ManagementAirBox Backup – 1+1 Fully Automatic Redundancy for AirBox – Backup Mirrors Main ServerMulti Backup Manager – AirBox Main and Backup Servers Monitoring & Switching 1+1, N+1 & N+MAlarmBox – Monitors PlayBox Systems and Sends Alarms by Email, SMS, GPI etc.Universal Matrix Controller – For Controlling Matrix (Router) from Multiple AirBox ServersUDP Switcher – UDP Switch / Router for IPBypass Relay and GPI I/O Card – Hardware for AdBox GPI Switching and Power Fail Bypass

Main TV Automation Solutions Available in SD and HD

Short Term GoalsCreate a Complete End-to-End Workflow with Partnership and OEM ProductsCreate Partnerships with Corporate and Blue Chip Broadcasters and System IntegratorsEstablish PlayBox Technology Sales and Support Offices Worldwide

Mid Term GoalsEstablish PlayBox Technology as the Reference Playout ProviderExpand PlayBox Technology Sales and Support Offices WorldwideOpen PlayBox Technology Franchise Sales and Support Offices WorldwideEducate and Train More PlayBox Technology Dealers and System Integrators

Long Term GoalsContinued Expansion and Growth of PlayBox Technology Offices WorldwideForm Strategic Partnerships with Corporate Organisations

Ultimate GoalEstablish PlayBox Technology as #1 Worldwide Playout Provider

PlayBox Technology – Short, Mid and Long Term Goals

PlayBox Technology Ltd. Commercial HQ tel. +44 1707 66 44 44e-mail sales@playbox.tvwww.playbox.tv---------------------PlayBox Technology Adriatel. +381 113 132 850e-mail sales.adria@playbox.tv

PlayBox Technology Asia Pacific (Malaysia)tel. +603 7954 3400e-mail sales.asia@playbox.tv

PlayBox Technology Europetel. +359 2 970 30 50e-mail sales.eu@playbox.tv

PlayBox Technology India (New Delhi)tel. +91 11 4374 3333 (30 Lines)e-mail sales.india@playbox.tv

PlayBox Technology India (Mumbai)tel. +91 22 4016 6465 / 66e-mail sales.india@playbox.tv

PlayBox Technology India (Hyderabad )tel. +91 40 3244 3308e-mail sales.india@playbox.tv

PlayBox Technology India (Kolkata)tel. +91 33 4061 6361e-mail sales.india@playbox.tv

PlayBox Technology Indonesiatel. +6221 794 7113e-mail sales.asia@playbox.tv

PlayBox Technology Ltd. R&D Centretel. +359 2 970 30 50e-mail support@playbox.tvwww.playbox.tv---------------------

PlayBox Technology MEtel. +44 1707 66 44 44e-mail sales.me@playbox.tv

PlayBox Technology Romaniatel. +40 729 886 095e-mail sales.eu@playbox.tv

PlayBox Technology Thailandtel. +662 944 9139e-mail sales.asia@playbox.tv

PlayBox Technology Turkeytel. +90 216 3379402e-mail sales.tr@playbox.tv

PlayBox Technology UKtel. +44 1707 66 44 44e-mail sales.uk@playbox.tv

PlayBox Technology USA (West Coast)tel. +1 404 424 9283e-mail sales.usa@playbox.tv

PlayBox Technology USA (East Coast)tel. +1 404 856 4950e-mail sales.usa@playbox.tv

PlayBox Technology USA (Mid West)tel. +1 847 692 5654Email sales.usa@playbox.tv

PlayBox Technology – Contact Information