Platform Based Service Products

D. Sudharshan

Based on Myer and DeTore, JPIM 18 (2001) 188-204

Allagash cot

LL Bean Prices: Regular $45.00, Extra Large: $65.00

FedEx service solutions

• Transportation vehicles

• Web-enabled software for order tracking

• Handheld PDA devices in the field

• Etc.

FedEx service solutions

• Good better and best in terms of– Package size and – arrival time

Five Principles of platform thinking

1. Common architectures spanning multiple products that are implemented with common subsystems and subsystem interfaces.

2. Nonmonolithic or modular approach to platform development

3. Platforms extend beyond technology to both markets and business models

4. Platforms are built on building blocks or “crown jewels”

5. Platform thinking is reflected in organizational structure

Grounding Principle for Service design

• Build on the flow of knowledge and information (tangible and intangible) between service provider and user

Value addition through….

• People

• Processes and

• Technology

Reinsurance Service Architecture

Reinsurance Service Architecture

• The new service was to help build new products/services for their customers

• The subsystems for the above are:– Opportunity seeking/identification– Solution development– Deal negotiation– Underwriting automation/consultation– Ongoing administration

Reinsurance Service Architecture

• Built on Lincoln Re’s actuarial expertise

• Financial resources as reinsurer

• Direct mail and email brokerage capabilities gained through acquisition