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The HealthVault Business Platform

Platform Capabilities HealthVault Ecosystem

Microsoft Consumer Touchpoints

Leverage:

• MSN • Messenger • Vista Gadget Gallery • Live Search

Leverage:

• Commonly shared technology

• Community of partners • Packaged solutions

Leverage:

• Application directory • HealthVault ingredient

brand • Logo programs • Marketing toolkit • Microsoft PR

The HealthVault Business Platform

Platform Capabilities HealthVault Ecosystem

Microsoft Consumer Touchpoints

Leverage:

• MSN • Messenger • Vista Gadget Gallery • Live Search

Leverage:

• Commonly shared technology

• Community of partners • Packaged solutions

Leverage:

• Application directory • HealthVault ingredient

brand • Logo programs • Marketing toolkit • Microsoft PR

Platform Capabilities: Building Your Business on the

HealthVault Platform

Platforms can help you reach new customers.

Platform & Tools

Your Company

Marketplace

Platforms Have Pros and Cons

•Drives lock in

•Can introduce a lack of transparency

•Forces single way of building

•Little opportunity for complements

•Little diversity in solution development

•Creates network effects

•Improves interoperability

•Allows for reuse (data, components)

•Build new apps, tap adjacent markets

•Solves broad technical problems

•Solves essential business problems

Platforms Have Pros and Cons

•Drives lock in

•Can introduce a lack of transparency

•Forces single way of building

•Little opportunity for complements

•Little diversity in solution development

•Creates network effects

•Improves interoperability

•Allows for reuse (data, components)

•Build new apps, tap adjacent markets

•Solves broad technical problems

•Solves essential business problems

Our Objective: Wear the White Hat

Platform Leadership Two key points: 1. To have platform potential…must satisfy two prerequisite conditions:

(1) It should perform at least one essential function within what can be described as a "system of use" or solve an essential technological problem within an industry, and

(2) it should be easy to connect to or to build upon to expand the system of use as well as to allow new and even unintended end-uses .

2. … platform leaders must address both the technical and business aspect s of

platform adoption. How Companies Become Platform Leaders Annabelle Gawer and Michael A. Cusumano MIT Sloan Management Review. Winter 2008, Vol. 49, No. 2, pp. 28-35

What have we done to solve an essential technological problem?

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Silos of Health Information: Year 1

Silos of Health Information: Year 1 + n

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Silos of Health Information: Year Future

October 4, 2007

HealthVault is a Software + Services Platform

SOFTWARE SERVICES

HealthVault Connection Center is a utility that allows users to add data from health and fitness devices such as heart rate monitors, blood pressure monitors, peak flow meters, glucometers, and pedometers.

Microsoft HealthVault is an online personal health database with a set of XML interfaces that allows third parties to create valuable health, wellness, and fitness services for HealthVault users.

How have we made it easier to connect to or build upon?

New Platform Benefits • More scenarios possible with extensible data model

– Almost 20 new Data Types, 12 additional ones pending

• Streamlined consumer experience – Account Sign-up

• Improved data integrity – Data Signing

• Enabled integration of EMR applications – Direct to Clinical connect

• Better consumer control – Improved AppAuth UI

– Optional Auth: Make auth components optional not all-or-nothing

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Extensible HealthVault Data Model

Advance Directive Concern File Microbiology Lab Test

Result

Aerobic Exercise Session Condition HbA1C Password Protected Package

Aerobic Profile Continuity of Care Record Healthcare Proxy Personal Contact Information

Allergic Episode Contraindication Height Measurement Personal Demographic

Information

Allergy Daily Dietary Intake HL7 Continuity of Care

Document Personal Image

Application-Specific Information

Daily Medication Usage Immunization Procedure

Appointment Device Insulin Injection Radiology Lab Result

Asthma Inhaler Diabetic Profile Insulin Injection Use Respiratory Profile

Asthma Inhaler Usage Discharge Summary Insurance Plan Sleep Related Activity

Base Thing Type Emergency or Provider

Contact Lab Test Result Sleep Session

Basic Demographic Information

Emotional State Life Goal Spirometer Measurement

Blood Glucose Measurement Encounter Link Vital Signs

Blood Pressure Measurement Family History Medical Annotation Weekly Aerobic Exercise

Goal

Cardiac Profile Family History Person Medical Problem Weight Goal

Cholesterol Profile (Lipid Profile) Family History Condition Medication Weight Measurement

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New data types added – came from YOU!

Learn more at: http://msdn.microsoft.com/en-us/healthvault/cc451929.aspx

Dramatically streamlined user sign up

Improving consumer control and privacy • OpenID support • “Personal” tag • Optional data type authorization

How are we allowing new and even unintended uses?

•Technical Blogs •Sean Nolan’s Blog •Peter Neupert’s Blog •SDK improvements •Online Library •Partner Guidance •New Partner Types

Supporting openness on HealthVault

• Reference .NET SDK – The official HealthVault .NET API wrapper library – Released under the Microsoft Reference Software License – Partners now have access to the authoritative SDK reference

• Open HealthVault data protocols – Complete public documentation of the HealthVault XML interfaces for data – Permission to recreate and implement a HealthVault-compatible service – Makes the HealthVault protocol portable; unlocks it from Microsoft

• Community open source projects – Community contributed and maintained API wrapper libraries – Hosted on CodePlex, SourceForge, etc. – API wrappers for Java and Ruby available now, other environments coming soon

from the community – Build HealthVault-enabled applications quickly and in the developer environment of

your choice

Providing support for non-.NET applications

HealthVault Be Well Fund

“This fund seeks to promote research into disruptive improvements to health management that have the potential to significantly improve health outcomes for patients enabled by reusing and sharing data between people, families, caregivers, doctors and facilities.”

How are we addressing the business aspects of platform

adoption?

What I’ve heard from partners…

Shell Interfaces Shell Interfaces

Hospital Hospital Employer Employer Gov’ment Gov’ment Academic Academic Provider Provider

Platform Product Strategy

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Base Platform (Auth and Sharing, XML Interfaces, C ommon Controls) Base Platform (Auth and Sharing, XML Interfaces, C ommon Controls)

Connection Center Connection Center

Gadgets Gadgets White Label Admit App White Label Admit App

Platform S+S

Consumer

View Edit Print View Edit Print Be Well

Fund Be Well

Fund

Logo Programs

Logo Programs

MSN Route Tracker

MSN Route Tracker

Partner BOM

Partner BOM

Partner Resources

HV.com HV.com

SDK/ DDK SDK/ DDK

MSDN MSDN

CodePlex CodePlex

Partner Applications and Devices

Mobility Mobility

Directories Directories

White Label Route Tracker White Label

Route Tracker

Privacy Security

Standards

Privacy Security

Standards

Specialized Platform (Direct to Clinical, Digital Signing, Incentives) Specialized Platform (Direct to Clinical, Digital Signing, Incentives)

Contextual Search Widgets

Contextual Search Widgets

Partner Applications And Devices

Partner Applications And Devices

Directories Directories

Thanks!

Talk to us about how we can support your

efforts with the platform…

Bill Reid bill.reid@microsoft.com

You can also contact

HealthVault Business Development hvbd@microsoft.com

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30 Microsoft, HealthVault, and the HealthVault logo are trademarks of the Microsoft group of companies.

© 2008 Microsoft Corporation. All rights reserved. Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399

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