PLANNING YOUR MVP Max Semenchuk,

CEO Seductive Mobile

SCOPE

Comparison of ways to describe the specifications

Product Model Canvas for presenting Business Model

Userstories for defining features

How it saves your budget & time

Examples

30 mins + questions. #22, 28

MAX SEMENCHUK

CEO, Seductive Mobile – we develop mobile & web MVP’s for startups

Mentor – Happy Farm, TechNation, Bionic University, consulted over a 100 startups

Speaker / writer @mobile, @startup, @uxui

Founder Product Manager Playbook, Kyiv Mobile Development Meetup

HOW TO DESCRIBE SPECS In order of increasing complexity

WHITEBOARD / NAPKIN – 10 MINS

PMC + USERSTORIES – 1 HOUR

UI PROTOTYPE – 10+ HOURS

TECH DOCUMENTATION 20+ HOURS

FUNCTIONAL PROTOTYPE 40+ HOURS

Consequence no. 1 and 2

LEAN CANVAS aka Product Model Canvas

BENEFITS

Easy to make and update

Allows to consult and suggest improvements

Organically defines stories, shows need in analytical and marketing tools

Allows to distinguish primary and secondary features

Is a document to rely on in case of controversy

PROBLEM / NEED + CUSTOMER

Examples:

Drivers, digitally advanced (maybe work in digital), M/M+, Berlin, DE 25-40

Knowing where to park on the streets, either free or paid

Customer: Boat owners, Business: Marinas, Service Providers, Yacht Clubs

To access info on slips, service providers (e.g. review) etc For biz – get more customers For slips – better slip management tool

Tips:

Clear enough, but not too narrow

All user groups (e.g. buyers & sellers, parents & children)

Important attributes

VALUE PROPOSITION + FEATURES

Examples:

Instant computer help: sign up, select your problem, see your hero on route.

App, that allows to manage and share contacts, enabling refferal programs

Tips:

Should be valuable to the customer )

Cover must have (MVP) features only

REVENUE STREAMS

Example:

SaaS $9,99/mo, 30 day trial

Ad impressions ($2 CPM, 2M monthly = $4k)

Tips:

Preferably 1 core model

Check industry standards

COST STRUCTURE

Example:

$20k MVP Dev

$25k Marketing

$5k Company / Legal

$4k Support

10% transaction fees

Tips:

Not only development

Consider some timeline (e.g. 1 year)

CHANNELS / KPIs

Example:

CPC / CPI

SoMe

Partners

SEO

1000 paying customer

$20k revenue

Tips:

Preferably 1 core channel, 1 KPI

Mediums: Paid, Earned, Owned

Growth model: Sticky, Viral, Paid (LTC >

3xCOCA)

UNFAIR ADVANTAGE

Examples:

Focus on craft beer lovers

Powerful partner

Superior industry competence and connections

Unique technology

Huge funding

Better UX

Tips:

Name your competition and how you outstand

Advantage that’s hard to copy

No such thing as no competition – if there’s a need, there’s some solution already

USE

Google Docs Version: https://docs.google.com/spreadsheets/d/1BimEv-

rH5ND7CQXsq6pEwAnqg6rHsxdKz5NUluVLlJw/pubhtml

USERSTORY Describing Features

PART OF SCRUM

FORMULA

Tips:

Formula = as (user role) i would like (task description) so that (value/benefit)

User role can be seller/buyer or beginner/advanced or user/admin

Prioritized in sequence or by version

As user I would like to browse the catalog to find interesting goods

As seller I would like to import my catalog from XLS to save my time

As admin I would like to see orders made by each user

BENEFITS

Easy / any level

Prioritize

Open ways to easier solutions (e.g. 3rd party tools)

Autonomous so you can change scope on the go

SUMMARY

Use progressive detalization

Keep focus on whole business system, rather than specific product parts

Involve other people to check and develop your plan

QUESTIONS? Ask us for advice, estimation or consulting

THANKS

In, Fb: Max Semenchuk

ms@seductive-mobile.com

seductive-mobile.com