Post on 07-Jul-2015
Under ConstructionState of Downtown Report
Stephen Cox, Swetha Kumar, Hali Plourde-Rogers, and Melissa Zilke
State of Downtown Report
INTRODUCTION
CURRENT DEVELOPMENT
EMPLOYMENT
GREEN BUILDINGS & GREEN SPACE
POPULATION---Should we use Census 2000 Information?
HOTELS & TOURISM
ARTS, CULTURE & ENTERTAINMENT
RETAIL & RESTAURANTS
TRANSPORTATION & PARKING
Under Construction2011 Downtown Roanoke Development Plan:Williamson Road and 5th Street
Stephen Cox, Swetha Kumar, Hali Plourde-Rogers, and Melissa Zilke
Table of Contents
I. Introductiona) Scopeb) History of Downtown
II. Site Recommendationsa) Williamson Road and Church Avenue
i. Backgroundii. Surrounding Areaiii. Development Recommendations
b) 5th Street and Luck Avenuei. Backgroundii. Surrounding Areaiii. Development Recommendations
III. ConclusionsIV. Appendix
a) References
Map of Downtown
WILLIAMSON ROAD
Background
• Includes city and privately owned properties
• One block from Historic City Market
• Within the H-1 Overlay
• In close proximity to the Taubman Museum of Art
• Adjacent to I-581
“Its frontage on Williamson Road makes it appropriate for entertainment and commercial uses, hotel, or mixed-use with either office or residential and retail.” – Church Avenue Initiative, Outlook Roanoke
Surrounding Area
• Pink: restaurant
• Red: retail
• Orange: commercial
• Blue: offices
• Grey: surface parking
Development Recommendations: Festival Marketplace
• Plaza
• Movie theater
• Restaurants
Development Recommendations: Mixed-use Center
• Atrium
• Hotel
• Youth and Family Entertainment Center
• Family Style Restaurants (chains)
Image courtesy of: http://patrickschneider.photoshelter.com/gallery-image/Charlotte-stock-photography/G000085.De2BkkkA/I0000NUAH96ZaIk4
5TH ST. AND LUCK AVE.
Background
• City owned• Within the H-2
Overlay: Old Southwest
• Adjacent to YMCA, Jefferson Center, Cotton Mill Lofts, and Fork in the City
• 2 blocks from the Campbell Avenue entrance to downtown
Surrounding Area
• Pink: restaurant
• Red: retail
• Orange: commercial
• Purple: business
• Grey: surface parking
• Yellow: residential
Development Recommendations: Retirement Community
• Tiered building
• 4 stories
• Garden terraces on the rooftop of each tier
Development Recommendations: Community Service Center
• Adult or child day care
• Complimentary to the services already provided in the area
Image courtesy of: http://agingparentsauthority.com/care/3-reasons-why-adult-day-care-is-gaining-popularity/
Development Recommendations: Parking Garage with Retail
• Street level retail
• Parking on upper levels
• Green roof
Image courtesty of: http://www.flickr.com/photos/pfrench99/468816109/
“The increased activity with the YMCA may create the need for parking structures” (Urban Design Associates, 2002).
Goals
• Promote green initiatives/space
• Provide increased housing options for the elderly
• Offer youth friendly attractions
• Remain contextually appropriate for the Downtown Roanoke area