Post on 12-Nov-2014
description
Planning for Social Media & best practices
Mobile as Social Media Tool
Lewa AbukhaitSenior Alliance Manager - ME
What is social networking?
Social Networking is people building online relationships within a virtual community
SHARING
A global consumer phenomenon
55+ million users
750 million users
150 million users
Page Fans TalkingFacebook 55,838,716 387,732Texas Hold'em Poker 53,162,065 565,060Eminem 49,180,606 354,811YouTube 47,621,876 340,776Rihanna 47,323,203 504,207Lady Gaga 45,282,691 555,481Michael Jackson 42,533,448 475,142Shakira 42,319,987 343,032Family Guy 39,653,180 263,440Justin Bieber 37,779,201 648,256Cristiano Ronaldo 36,484,163 529,434The Simpsons 36,422,876 257,462Linkin Park 36,262,299 224,403Coca-Cola 36,070,421 368,353South Park 35,059,354 184,723
6,505,984
215,084
36,070,421
368,353
6,798,059
70,627
4,279,761
78,794
22,752,085
412,514
21,683,924
750,493
96,600,000
79,500,000
46,900,000
36,700,000
Social networking
Instant messaging
Access internet
Send photo/video
0 10 20 30 40 50 60 70 80 90
All adults Ages 18-29
http://www.pewinternet.org/Reports/2010/Mobile-Access-2010/Summary-of-Findings.aspx
Source: Pew Internet, July 2010
Percent
200m users accessing Facebook through mobile devices
40% of all Facebook users
Mobile usage 2x in 2010
“ People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users”
Mobile landscape and trendsAdoption of mobile devices and services is at an all time high
Newspapers TV Sets Computers Tooth Brushes in use
FM Radios Mobile phone Subscriptions
475,0
00,0
00
1,4
16,0
00,0
00
1,8
50,0
00,0
00
2,2
50,0
00,0
00
4,0
00,0
00,0
00
4,9
65,0
00,0
00
100% mobile Success Story
100 M Downloads300 M min/day
Applied CSU success factors for Mobile Application
Creativity
Simplicity
Uniqueness
MOUTH
GCC
Launched in 21st of Nov70,000 Downloads in Day 1
Full BBM integrationUpdate your status Send for friendsChat within application
20% of downloads are through BBM invites
BBM Integration with Wikitude
Privacy!You choose:- Be seen by all- Be seen only by
your BBM contacts- Be invisible
Typing area
Take a “photo” including AR content of what you are looking at and share it with your contacts
Switch between AR and list view to interact, “minimize” / “maximize”
Launched last week
Full BBM integrationUpdate your status Send for friendsChat within application
One of the earliest BB Banking applications in UAE
Developing Full BBM integrationUpdate your status Send for friendsChat within application
BBM Connected Story
SOCIAL
Building your brand with BlackBerry