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Curtis Brinkerhoff

Planning & Prioritizing Your Next

PRM Enhancement

IT IS LIVE!!!!

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“The biggest threat to innovation is internal politics

and an organizational culture, which doesn’t

accept failure and/or doesn’t accept ideas from

outside, and/or cannot change.” Source: Gartner Innovation Survey

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Evaluation

Change Behavior

Desired Outcome

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Three Areas to Address

4

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Evaluation

5

tun·nel vi·sionˈtənl ˌviZHn/noun

1. defective sight in which objects cannot be properly seen if not close to the center of the field of view.

•informalthe tendency to focus exclusively on a single or limited goal or point of view.

What is your plan?

Existing process?

What is your desired outcome?

What you don’t know

Where are the gaps

Everyone has a wish-list

Overwhelmed by what’s available

Give it to me now

What are you doing for me?

What you aren’t doing

Don’t want to duplicate work

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Evaluate

6

Companies and partners have:

Leaders

Cautious

Laggards

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How You Change Behavior

7

Accept the idea that change is necessary

How are you planning for change?

Market leaders assess and adopt meaningful technology

Gain 50% market share before laggards are in the game

Who do you focus on?

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The Only Constant is Change

8

Align with executive Goals

Brand and Purpose

Quantify the outcome

Simplicity

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Change

9

Technology, Process and People enable

success

Easy to use

How is success measured?

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Understand the Outcome

10

Has large impact to business and $$$

Aligned with business priority

Your area leads change & growth

Create a culture and reputation

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Understand the Outcome

11

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Thank YouPlanning & Prioritizing Your Next PRM Enhancement