REMY FOUCHERPLACEMENT & EMPLOYER

LIAISON

What is LinkedIn?

LinkedIn is a living and breathing business platform where students,recent graduates, professionals and

employers can interact and network.

Your profile is a great way to share—not only your experience—but also your

personality and interests.

Who Uses LinkedIn?

Why do I need it?

1. Build your professional online presence

2. Connect with alumni and professionals

3. Research companies and industries

4. Explore opportunities

Source: LinkedIn Guide for students 2017

BUILD YOUR PROFESSIONAL ONLINE PRESENCE

VS

Your LinkedIn profile is how future customers/employees get a glimpse of your personality, skills and strengths.

of hiring managers will decide

whether to move forward with a

candidate’s application based on

their LinkedIn profile.

50%

Your own brand: Represent your organisation

LinkedIn gives your organization increased visibility for its brand, products, and corporate goals.

Potential customers, clients, and suppliers can research your company on LinkedIn to see if they're interested in doing business with you. This is especially useful if your organization sells services or products to other businesses.

Increase visibility

Building a great profile to showcase your experience and professional interests on LinkedIn!

Your Headline: Get aspirational!

• This is your “slogan”—the one professional fact people should know.

• Your headline should describe what you’re doing now,

• Check out the profiles of fellow students and recent alumni for ideas!

The best LinkedIn profile headlines tell people what

you do and how you can benefit them.

•A photo adds credibility and offers a first impression.

•A nice shirt will do just fine—no need for a suit and tie if that’s not your style.

•Shoot in a bright location and upload a clear photo. Smile and be yourself!

•Upload a high-quality photo (your profile will be 7x more likely to be viewed)

Your Photo: First Impressions Really Count

VS

LinkedIn isn’t Facebook!

No party shots, cartoon avatars, orpuppy pics!

Think of your summary as an elevator pitch where you explain

what makes you unique.

Your Summary statement is like the first few paragraphs of your best-written cover letter — concise and confident about your qualifications and goals. Include relevant work and extra-curriculars examples.

Develop a professional summary.

Show off your education.

Members with a school or

University tagged in their

profile get

more views on average10x

Your experience section is one of the most relevant and important sections for viewers, where you can describe your skills and accomplishments in detail.

Your Experience: Share Your Accomplishments

Share your work.You can also add actual examples of your writing, design work, or other accomplishments on your profile, where you can share rich media or documents.

What better way to sell your skills than to show employers exactly what you can produce?

Your professional portfolio

• Course projects, • Blog, • Employer consultancy projects, • Research,• Survey,• Data Analysis…

Got the skills to pay the bills?Whether it’s another language, computer software or

industry specific knowledge – add those skills!

Give recommendations and endorsements to

get them

But aim for

quality not quantity.

Recommendations are highly valued!

Think of them as the references section on a traditional

C.V.

You’ve already posted a photo, written a

killer headline and summary and now you’ve

listed the skills to boot. What next?

Tailoring your LinkedIn profile is an empowering experience.

START NETWORKING

Your Friends’ Friends’ Friends

Your Friends

Your Friends’ Friends

Start building yournetwork

Family & Friends

Academics Fellow students

Previous employers/Managers

Careers Team

Building your network is not just about who you know.

It’s about who your connections know too.

Sending connections requests

Let them know how you know

them - whether that’s

through a friend, via a website or

through LinkedIn search results.

It’ll help get the conversation

started.

Searching for new connections

Refine your search using

the menu options

Leverage the perks of LinkedIn Groups

Share your company’s content in Groups to increase traffic to your site

Join discussions in LinkedIn Groups

Optimise your LinkedIn Company Page.The design of LinkedIn Company Pages has changed a lot over the years. Make sure yours is set up correctly and optimised for the latest layout, featuring a compelling and high-quality banner image.

Add the Company Follow and LinkedIn share buttons to your website/content

Getting your employees on board is an easy way to get your following started. Encourage them to connect to your business page and interact with it. Beyond interacting with your page, they can also add the link to the page to their email signatures.

•Make updating your LinkedIn page part of the process

when updates occur at your company.

•Make sure to respond to your posts, reviews, and

questions. If a user leaves a product review, thank them. If

they have a complaint, address it. Answer questions and

offer advice and assistance.

•LinkedIn can be an amazing source of competitive

intelligence for your business. Follow your competitors'

pages and watch for their news, updates, and employee

changes.

Keep in touch with your network

So now you’ve built an awesome profile and got plenty of

connections with family, friends, colleagues,professors…..

What next?

Like other social networks, status updates are a greatway to stay top of mind.

Update your status regularly.

Leverage @mentions in your status updates

If people engage with you by writing a

comment or sending anemail always reply!

LOOKING FOR A JOB or WANT TO RECRUIT?

Thousands of jobs and internship opportunities are posted on

LinkedIn every day. Make sure you check regularly.

Don’t forget to…

LET RECRUITERS KNOW WHAT YOU ARE LOOKING FOR

Be on the recruiter’s short list!

Or search for people…

If you want to find out information about a

company, the LinkedIn database can most

certainly help.

EXPLORE COMPANIES

Whatever the industry you want to work in, LinkedIn’s community has loads of advice. From job interview tips to writing cover letters and

learning presentation skills. Take advantage

of all the great information at your fingertips.

Interviewing or being interviewed?

Be sure to check out who you’ll be meeting on LinkedIn

beforehand.

And, as a final word, make yourself stand out from

the crowd by staying abreast of industry

developments.

Make use of all the brilliant content on

LinkedIn for tips and tricks from experts.

www.linkedin.com/edu/alumni

A Career Planning Resource for Students Unlike Any Other

Why not compare the skills and career paths of

alumni to your own?

Take a look at graduates from your university

and field of study, and then filter in companies

or industries you are interested in.

See where graduates from

your university work, the

kind of jobs they do and the

companies they work for.

LinkedIn’s data makes it simple to drill down into

specific career areas.

Filter dates to track careers of specific graduating classes.

This will help you find people you might know or anyone

you might want to reach outto.

The Alumni tool is also useful for those trying to

select a postgraduate program.

Not sure where to studyor what degree to go fornext? Check the profiles ofgraduates with careersclosely aligned to your own

personal goals.

The next step is to identify alumni who

are living your dream right now.

Aim high!

Don’t be shy.Get in touch and ask for insights

and help from what they’ve learned along the way.

Make it your habit to research the profiles of alumni that inspire you.

Let them know how you know

them - whether that’s

through a friend, via a website or

through LinkedIn search results.

It’ll help to get the conversation

started.

And remember to give back.

Inspire others by sharing industry

knowledge and insights.

Represent your organisation at our fairs

and employability events.

What next?

EVERY WEDNESDAY

HUB DROP-IN SERVICE,

POP IN TO GET YOUR LINKEDIN CHECKED OUT

DON’T FORGET!!!!