PLA Learning 2.0 Presentation

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Presentation given at Public Library Association meeting in Portland, OR March 25, 2010. The Impact and Benefits of Learning 2.0 Programs in Public Libraries Thursday, March 25 10:30 AM - 11:45 AM Room: Oregon Convention Center – Portland Ballroom, #253-254 Michael Stephens Assistant Professor, Dominican University GSLIS Warren Cheetham Coordinator Digital and Electronic Library Service, City Libraries Townsville. Queensland, Australia. Presents the results of 2009 research into an updated, best-practice application of the "23 Things" program in an Australian public library, while comparing the results of the program with other institutions. The panel offers an up-to-date analysis of the effectiveness of the program and recommendations for future development.

Transcript of PLA Learning 2.0 Presentation

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

The Impact and Benefits of Learning 2.0 Programs

in Public LibrariesMichael Stephens, PhD

Dominican GSLIS | CAVAL Visiting Scholarwww.tametheweb.com | www.dom.edu/gslis

Warren CheethamTownsville City Libraries

Image: http://www.flickr.com/photos/aaronschmidt/281619803

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Society has determined what the library of the past has been, and it is society that will determine what the library of the future shall be.

Jesse Hauk Shera

The Foundations of Education for Librarianship, Shera, 1972. Wiley-Becker and Hayes, p 135.

CAVAL 2009 Visiting Scholarship

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http://www.flickr.com/photos/josefstuefer/55109059

Web 2.0

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http://flickr.com/photos/stabilo-boss/93136022/

http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html

http://www.flickr.com/photos/25131367@N05/2955749197

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http://twitter.com/meganmulherin/status/4128934554

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http://www.flickr.com/photos/flightlessxbird365/3740808686

Current Challenges

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Public Perception

http://www.flickr.com/photos/thespeak/122660947/

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Institutional Culture

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Embedded staff.

Michael Casey | Michael Stephens | The Transparent Library | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Silos of knowledge?

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/sam_and_ian/89836895/

Organizational structure?

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Barriers & Rules

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Technology

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http://www.flickr.com/photos/chrisheuer/352270858/

Technolust

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http://www.flickr.com/photos/ndm007/510980765/

Technostress

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http://www.flickr.com/photos/margaretv/2766359549

Techno-divorce

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http://www.flickr.com/photos/svenwerk/107267802

Technoshame

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http://www.flickr.com/photos/shikasta/30604809/

Technophobia

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http://www.flickr.com/photos/josefstuefer/55109059

Social Web

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Open

Participatory

Comments

Feeds

FavoritesAcess/API

Profiles

Radical TrustMemes

Harnessing Collective Intelligence

Rich User Experience

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Open

ParticipatoryComments

Feeds

FavoritesAcess/API

Profiles

Radical TrustMemes

Harnessing Collective Intelligence

Rich User Experience

Learning 2.0

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An Audience Poll

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Open

ParticipatoryComments

Feeds

FavoritesAcess/API

Profiles

Radical TrustMemes

Harnessing Collective Intelligence

Rich User Experience

Learning 2.0

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Open

ParticipatoryComments

Feeds

FavoritesAcess/API

Profiles

Radical TrustMemes

Harnessing Collective Intelligence

Rich User Experience

2006

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Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

http://plcmclearning.blogspot.com/

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Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0Image: http://www.flickr.com/photos/aaronschmidt/281619803

“...librarians need to know how to participate in the new media mix if libraries are to remain relevant.”

Hanly, B. (2007) Public Library Geeks Take Web 2.0 to the Stacks. Retrieved February 12, 2009 from http://www.wired.com/culture/education/news/2007/03/learning2_0

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Program Componentshttp://www.flickr.com/photos/theskokieten/2093430767/

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Free, easy and open across the Web.

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Learning 2.0 Across the Globe

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“...the number is definitively over 700 and more then likely hovers somewhere just under 1000 organizations worldwide.”

Blowers, H. (2009). WJ hosts 23 Things summit. LibraryBytes. Retrieved March 5, 2009 from http://www.librarybytes.com/2009/02/wj-hosts-23-things-summit.html

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://mrrllearning.blogspot.com/

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http://community.ahml.info/bakersdozen/

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http://maps.google.com/maps/ms?ie=UTF8&msa=0&hl=en&msid=101962518196533878534.000001122a2490d657a64

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http://www.yarraplentyonlinelearning.blogspot.com/

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Institutional Impact

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“I believe that this has been one of the most transformational and viral activities to happen globally to libraries in decades.”

Stephen Abram

http://www.flickr.com/photos/stainedglasswaterfall/2615543276/

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http://www.flickr.com/photos/stainedglasswaterfall/2615543276/

“To our knowledge, no formal evaluation of Learning 2.0 has been conducted. However, the take-up rate among libraries worldwide has been impressive and stands as an endorsement of the program.”

Gross, J. & Leslie, L (2008). “Twenty-three steps to learning Web 2.0 technologies in an academic library.” The Electronic Library, 26:6 p790 - 802

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Hastings, R. (2007). “Journey to Library 2.0.” Library Journal. Retrieved February 15, 2009 from http://www.libraryjournal.com/article/CA6431957.html

“We learned our staff are willing and able to understand the new technologies that our patrons are using.”

http://maisonbisson.com/blog/post/12094/scriblio-feature-text-this-to-me

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Blowers’ Ten Tips

1. Encourage networking and the learning will follow.

2. Allow participants to blog anonymously.

3. Use 1.0 methods to communicate.

4. Encourage group discovery.

5. Design the program for late bloomers.

Blowers, H. (2008b). “Ten tips about 23 things.” School Library Journal. Retrieved February 14, 2009 from http://www.schoollibraryjournal.com/article/CA6600689.html

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Blowers’ Ten Tips

6. Focus on discovery, not skill building.

7. Reward staff for learning.

8. Online means hands-on, not hands-off.

9. Enable transparency and practice radical trust.

10. Continually encourage staff to play.

Blowers, H. (2008b). “Ten tips about 23 things.” School Library Journal. Retrieved February 14, 2009 from http://www.schoollibraryjournal.com/article/CA6600689.html

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Transparency

http://www.flickr.com/photos/mdumlao98/237755557/

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http://www.wired.com/wired/archive/15.04/

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http://vbpltalks.blogspot.com/

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http://twitter.com/davehargett/status/8158168750

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http://www.flickr.com/photos/scampion/2792352899/

A Road Map to Transparency

http://www.libraryjournal.com/article/CA6510682.html

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Say “Yes”

http://www.libraryjournal.com/article/CA6510682.html

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Immersive Learning & Play

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PLAY

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Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Play— the capacity to experiment with one’s surroundings as a form

of problem-solving.

Jenkins

Jenkins: Confronting the Challenges of Participatory Culture: http://www.projectnml.org/node/540

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http://www.flickr.com/photos/alefbetac/874362753/

http://www.ideachampions.com/weblogs/archives/2009/12/50_ways_to_fost_1.shtml#

If you're not having fun something is off.

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/jennx/2513840755

http://www.ideachampions.com/weblogs/archives/2009/12/50_ways_to_fost_1.shtml#

Make new mistakes.

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How will you reward failure and recovery?

http://www.i2i-align.com/2009/12/a-culture-of-failure.html

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Curiosity.

http://www.flickr.com/photos/broterham/37039048

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Research Questions

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http://www.flickr.com/photos/stainedglasswaterfall/2615543276/

What does it mean to say that the program “has fundamentally changed the staff's way of thinking and working in the 21st century?”

Titangos, H.-L. H. and Mason, G. L. (2009). Learning library 2.0: 23 things @scpl. Library Management, 30(1/2):44-56.

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What factors create the most useful and successful L2.0 programme?

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Methodology

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MethodologyInternational literature review of studies and articles about L2.0

Web survey of programme administrators in Australia.

National survey of L2.0 participants concerning experience and impact of L2.0.

Case study location: pre and post L2.0 surveys & site visit focus groups - Townsville City Libraries.

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Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

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Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Admin Survey Insights

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41 Respondents60% Public & State Libraries

40% University Libraries

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/trucolorsfly/

Encouraged staff to work together: 94%

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Staff given work time for programme: 97%

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Offered incentives: 65%

http://www.flickr.com/photos/lscan/451636460

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Open-ended completion : 55%

http://www.flickr.com/photos/kruggg6/99414638

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“We allowed 12 weeks for staff to complete - after the 12 weeks we offered staff to keep going at their own pace.”

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

http://www.flickr.com/photos/gaspi/12944421/

Recognized impact: 81%

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http://www.flickr.com/photos/28481088@N00/1932087056/

Staff are more comfortable and knowledgeable about the tools: 35%

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http://www.flickr.com/photos/28481088@N00/1932087056/

The library is now using web 2.0 tools to varying degrees: 30%

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http://www.flickr.com/photos/28481088@N00/1932087056/

It’s too soon to tell / No perceived impact / Need a more practicalapplication of the tools to actually see impact: 30%

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Preliminary Implicationsof the Admin Survey

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Management and administration must actively support the program -

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- and participatein the learning.

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IT must be involved / No blocks to access.

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Emerging tech planning and evaluation methods offer a roadmap.

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“Upper management began, but never got much past week four.”

Programme Admin

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0“Staff initially had about 10 weeks to complete the program of 9 tasks. This was extended by a month when the IT dept cut off access to the Learning 2.0 program blog about 6 weeks in to the program.”

Programme Admin

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National Survey Insights

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National Survey Details

384 Respondents

86% Female & 14% Male

29% 45-54 age range 28% 35-44 age range

25% Academic Libraries 22% Public Libraries

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Did you complete the programme?

85%15%

YESNON=291N=53

Total N=344

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If you didn’t complete the program, why not?

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http://www.flickr.com/photos/tonivc/2283676770/

No Time/Too busy 74%

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Too hard / didn’t like it /not comfortable:

25%

http://www.flickr.com/photos/caribb/118140540

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http://www.flickr.com/photos/28481088@N00/1932087056/

Already knew about the tools <1%

Blocked sites <1%

http://www.flickr.com/photos/za3tooor/65911648

“I also felt resistant to registering online to sites like Facebook or Myspace, because of concerns for personal security....”

Academic Librarian

“Other demands on my time. I did use parts of the course later & am continuing with it now.”

Public Librarian

“...time and other priorities and my percieved need for detailed knowledge about this...”

Public Librarian

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Lasting Impact of Learning 2.0

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Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Image: http://www.flickr.com/photos/aaronschmidt/281619803

Better/Increased awareness of 2.0 Tools/ inclusive feeling for staff: 30%

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Image: http://www.flickr.com/photos/aaronschmidt/281619803

Increased use of tools in Library: 21%

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Image: http://www.flickr.com/photos/aaronschmidt/281619803

No impact: 20%

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Image: http://www.flickr.com/photos/aaronschmidt/281619803

New ways of working/service: 18%

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Image: http://www.flickr.com/photos/aaronschmidt/281619803

Confidence/Helping Library Users 16%

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As a result of my participation in Learning 2.0…

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Created at wordle.com

I’m comfortable learning about new technologies.

Total N=320

54% / 33% http://www.flickr.com/photos/robertfrancis/352039124/ Total N=320

I’m confident I can learn new technologies.

Total N=318

53% / 36%

http://www.flickr.com/photos/robertfrancis/352039053

I like to explore technology on my own.

Total N=318

44% / 32% http://www.flickr.com/photos/robertfrancis/352039198

4%

25%

40%21%

10%

Strongly Disagree (N=12)Disagree (N=78)Sometimes Agree/Disagree (N=127)Agree (N=67)Strongly Agree (N=30)

The team/committee structures at my library have improved because of this training.

Total N=314

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Case Study Site

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Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Programme promoted a more personal awareness of tools for professional development.

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Staff more comfortable talking about or using tools in meetings and on service desk.

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Insights into what was working well and what was not.

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“Probably if it was structured, if the teaching was more structured than what it was, more formal.”

Non-Participant, Townsville

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“It's not just hostility to this, it’s hostility to change in general.”

Townsville Staff

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“I never read a library blog until this I have to say and now I’m reading library blogs all the time, that must be a change.”

Townsville Staff

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“I feel more comfortable answering questions and talking about new technologies.”

Townsville Staff

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Implications

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Success = (Support + Time) Perceived Usefullness

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Support = Admin + Co-workers + Programme Leaders + IT

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It’s a personal change, not an organizational one.

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“Personally, yes for me it was. The best ever thing, that RSS Feed.”

Townsville Staff

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Going Forward....Some Suggestions

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Never too late.

http://www.flickr.com/photos/7185311@N03/1084349065/

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Map your Strategy

http://www.flickr.com/photos/dunechaser/1721982928

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/gragsie/2726960906

Promote core values.

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Trust

http://www.flickr.com/photos/murdocke/4179429347

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Be Transparent

http://www.flickr.com/photos/93896575@N00/698692268

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/stephenpoff/3091258409

Self-directed Exploration

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/stephenpoff/3091258409

Self-directed Work

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

http://www.flickr.com/photos/smb_flickr/2319127301/

Break down barriers.

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Have Fun

http://www.flickr.com/photos/danorbit/1814156778

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Look for Connections

http://www.flickr.com/photos/22545434@N00/470892327/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

http://www.flickr.com/photos/tookie/183503927/

Use Champions

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Be Human

http://www.flickr.com/photos/81787495@N00/59415205/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Conversation

http://www.flickr.com/photos/svenwerk/858381180

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Know it’s okay to fail.

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Add new technologies.http://www.flickr.com/photos/fahdad/1939397872/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/yahya/132963781/

Develop your Personal Learning Network

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

http://www.flickr.com/photos/nattu/3343229485

Keep it going....

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Tweet Tweet

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

What are you doing?

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

What are you LEARNING?

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

http://www.flickr.com/photos/darwinbell/470473931/

Let the heart drive change.

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Thank you!

CAVAL 2009 Visiting Scholarship

Find out more at:

http://research.tametheweb.com