Post on 08-May-2015
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IN THE NEWS
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numantra.com214.635.2300Link: http://www.yumsugar.com/3406378
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numantra.com214.635.2300Link: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109249
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More Than Ever, Men Trolling The Aisles For The Bacon BrandweekAlmost one-third of men are now the principal shoppers in the household, and marketers need to better understand how to reach them, writes Peter Leimbach, who, as vp of multimedia sales research at ESPN, might have a vested interest in the testosteronization of the shopping aisles.
The channels with the greatest relative importance to men include convenience/gas outlets, warehouse clubs and grocery stores, according to Nielsen data, and men are substantially increasing their average dollar basket size across all of them. Spending in grocery alone has increased a whopping 56% over five years.
Furthermore, more than half of the items men buy indicate that they are not just shopping for themselves. Examples include canned seafood (61%), herbal packaged tea (57%); health bars & sticks (54%) and refrigerated yogurt and shakes (52%). Can't wait to hear about Bifidus Regularis between innings of "Sunday Night Baseball."
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i1a1890f91e4cda9aa0ef4df7de712ee2
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numantra.com214.635.2300Link: http://adage.com/digitalnext/article?article_id=137709
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Burger King's Apparent Global Marketing Strategy: Offend Ad AgeIn the past few months, Burger King has seemed to establish a pattern of running offensive ads in one market or another that create a media storm of criticism. It then pulls the ads with apologies, Emily Bryson York and Rupal Parekh report. The most recent offense is a campaign in Spain that depicts a Hindu goddess atop a ham sandwich with the caption: "A snack that is sacred."
"While Burger King isn't new to edgy ads, the pattern of offense, advertising retractions and free media has become predictable, and more frequent," Bryson York and Parekh write. BK has repeatedly denied that its edgy U.S. agency, Crispin Porter & Bogusky, is behind the strategy -- or that creating offensive ads is a "strategy" at all.
The Chicago Tribune, meanwhile, confirms a Reuters report that BK has asked franchisees to vote on the idea of dropping the price of a double cheeseburger to $1 -- about half of what it now costs in most markets. It would be a bold gambit, reports Mike Hughlett, that would, in the words of one franchisee, "raise some eyebrows.
http://adage.com/globalnews/article?article_id=137801
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Most Americans Still Befuddled By Smartphonesby Sarah Mahoney Close to 40% of those planning purchases say they haven't taken the plunge yet because they hate shopping for electronics, period - with 45% of women expressing this concern. And 64% of the respondents overall say they think the devices are just too pricey. Don't look for the unbelievers to cross to the BlackBerry side anytime soon: The poll says that of those without smartphones, 49% say those who use them are too connected to their work.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109025
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numantra.com214.635.2300Link: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109223
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numantra.com214.635.2300Link: http://adage.com/digital/article?article_id=137784
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numantra.com214.635.2300Link: http://creativity-online.com/?action=creativeculture:section§Id=586
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