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THE NEWS

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Chinese McDonald’s Introduces Symbolic Black and White Meal

In America, fast food giant McDonald’s has cornered the market for

quick, on-the-go meals for quite some time. It’s burger business has

also become a global force as well, with McDonald’s in other countries

The Bejinger got to the bottom of the impetus behind the release of

the burgers, with some speculating that the color scheme was to

represent the “yin-yang” sign.

A colleague informed us they’re a play on a Chinese phrase: heibai

liangdao tongchi ( 黑白两道通吃 ), which describes people who are so

well-connected with both the government (that’s the “white” side) and

organized crime (“black” society, as it’s called in Chinese) that they

can “eat from both sides.” – In other words, someone who has a foot

in both camps.

Chinese blog Beijing Cream gave this scathing review.

This meal offends everyone. I would sooner eat a century egg bathed

in stinky tofu with a chicken-foot garnish than order this again.

Don’t expect this meal to hit domestic shores anytime soon.

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If your Doritos Super Bowl ad wins, you get a movie jobThe next Transformers movie could have an unlikely film credit: yours.

Doritos, the Frito-Lay brand that has embraced the Super Bowl as the salty snack's sweet spot for consumer-

generated commercials, on Wednesday will announce plans to seriously boost the booty in its seventh annual Crash

the Super Bowl contest.

Doritos will link up with one of Hollywood's most successful directors, Michael Bay, whose Transformersfilms have

created a movie empire.

Transformers: Dark of the Moon, ranks as the fifth-highest-grossing movie of all time by raking in $1.2 billion at the box

office. Bay also directed Armageddon, Pearl Harbor, Bad Boys and The Rock.

The consumer who creates the top-ranked Doritos commercial aired during the Super Bowl -- as determined by USA

TODAY'S Ad Meter consumer poll of best-liked Super Bowl commercials -- wins the chance to work with Bay on the

next installment of the Transformers movie franchise, to be filmed in 2013.

In an age of social-media hype and online overload, marketers are increasingly looking for ways to stand out. With this

PR-seeking promo, Doritos aims to not only break through the Super Bowl clutter but to add another notch to its recent

history of generating some of the Super Bowl's top commercials.

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USA Today changes its logo

http://www.hulu.com/watch/402637#i1,p0,d2

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MIKE’STOP 5

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CREATIVETYPOGRAPHY

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EVENTMARKETING

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INNOVATION

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OUT-OF-HOME

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MASSAGE BRINGS YOUR STRENGTH BACK.

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FAIL OF THE WEEK

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http://panasonic.net/eclipselive/

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DATAVISUALIZATION

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SOCIAL MEDIA

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Link: numantra.com214.635.2300https://www.facebook.com/greypoupon/app_282915998480785

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READ THE COPY

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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world.  It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace. 

So we got together for a lot of serendipitous reasons and formed Numantra.  Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.

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HEADLINENEWS