Pitch Perfect

Intro

Jules HallFounder of the hallwaywww.thehallway.com.au

Tim BuesingCreative Director Publicis Mojowww.publicismojo.com.au

Whatʼs your favourite film?

Whatʼs your favourite film?

What makes a pitch great?

Great pitches are like great films.

Theyʼre great stories.

What makes a pitch great?

Great films are engaging, absorbing, they capture you, you remember them, you want to tell your friends about them.This is exactly what we want to achieve with our pitch.

What makes for a great story?

Good plot

Well structured

Strong characters

Good plot

Good plot

RelevantMeets the needs of the audience

TransformativeIn the case of your pitch you need to move your client from having a problem to not having a problem

Emotional“While reason leads to conclusions, emotion leads to action” - Donald CalneAnd you need action from you clients.

Well structured

Well structured

1, 2, 3Tell them what youʼre going to tell them, Tell them, tell them what you told them

Beginning/Middle/EndBeginning = set upMiddle = Action (idea & execution)End = Leave them wanting more…end with impact, usually on a high

Manage the time

Intro to “Lord of War” - Life of a Bullethttp://www.youtube.com/watch?v=VHn1zogeyO4

Strong characters

Strong characters

More than oneMost great stories are made up of multiple characters

MomentumThey all bring something to the story, moving the story forward

Mixing itItʼs the combination of these characters, and the way they interact, that makes the stories interesting

Strong characters

Donʼt double upEveryone must bring something additional to the story

Your personality It is your biggest asset. Donʼt be shy of expressing it (within reason!). Clients want to know what youʼll be like to work with.

Know who you are pitching toThey are characters as well, and different characters respond to different stimulus

In summary

Great pitches are great stories

Great stories...have a good plotare well structuredhave strong characters

The best way to prepare

Watch movies!

Where do we watch them?

Watch movies!

First person to answer this correctly

Which one was the....

number one film on IMDB (at the beginning of our presentation)?