How to IncreaseTraffic to Your Blog

PINTEREST STRATEGY:

WWW.BECOMEABLOGGER.COM

from an interview with Bob Lotich

?= visual mediumpeople tend to only repin

beautiful images but don'treally bother to check out

your stuff

Are peoplefromPinterestinteractingwith you?

?= visual mediumpeople tend to only repin

beautiful images but don'treally bother to check out

your stuff

YOUR BLOG

Are peoplefromPinterestinteractingwith you?

?= visual mediumpeople tend to only repin

beautiful images but don'treally bother to check out

your stuff

Think aboutconversions

"You can have things get repinned like crazy, andyou can even capture traffic from

Pinterest, but if it’s coming to your site for thewrong reason, it’s of no value to you.”

- Bob Lotich

Think aboutconversions

What works on ?

Know how toTARGET

AUDIENCE

vertical image2:3 ratio (width:Length)add text overlay - explain thecontent + give the title.

Pinterest imageformat:

Don't reveal everything in the image. Leavesome mystery to keep them clickingGraphic tools: Photoshop, Canva (free!)

tips

Use Problem-solvingcontent.

How-to

Content1.2.3.

A “how-to” image pullsyour audience in for all the

right reasons.

It’s about aligning theirintentions with your

business goals.

user boards are like bulletin boardscollaborative boards are boards thathave multiple contributors pinningcontent of the same topic

CollaborativeBoards

result?contributors tap intoeach other's audiencesand followers.

How to Find theBoard for you:

Go to PinGroupie.comSearch for group boards

Check the description andsome stats about eachboard. Number of repins per pinand likes per pin (repins aremore important than likes).Check description to see ifthey’re accepting newcontributors

right

Build up your ownprofile on Pinterestbefore you ask tojoin a group board

gives you credibility withgroup board owners.people are moreincentivized to clickthrough to your blog or tofollow you.

?tip:look at therules andguidelinesfor eachgroup boardthat you join

Pin It

don't forgetto add thePin It buttonto your blog

More on this at WWW.BECOMEABLOGGER.COM