a tour of the platforms

introducing

Pinterest & Google+

RebeccaWardlow.com

Social Solutions with Rebecca Wardlow

CONNECT WITH ME on other social media platforms...

• Websitewww.RebeccaWardlow.com

• Twitter http://www.twitter.com/rwardlow7

• Facebook https://www.facebook.com/GetSocialSolutions

• Pinterest http://pinterest.com/SocialSolutions

• Google+ http://gplus.to/rwardlow7

Let’s Go SOCIAL! Have an Amazing Day!

What is Pinterest?

http://pinterest.com/

Amazing Stats!

• Over 12M monthly US unique visitors!

• Average time spent is 72 minutes!

• Drives more traffic than YouTube, LinkedIn & Google+ COMBINED!

• More exposure for your business!!

Why Use Pinterest?

• It’s EXTREMELY viral in nature! Over 80% of pins are repins!

• It’s is entirely visual so people can consume info quickly and share it even more quickly.

• Incredible traffic source!

• You need to get there before your competition does!

Pinterest Lingo

• Pinterest Lingo– Pin: An image posted to

Pinterest – Repin (Pin It): Once

something is posted, it can be shared via a repin.

– Board: This is where your pins are categorized.

Pinterest Boards

http://pinterest.com/SocialSolutions/boards/

Adding Price & Website Link

Other Ways to Use Pinterest

Pinterest launched changes on March 18th

New Image Width = 735 pixels

Categories left of Search Bar

Red Pin It Button & Comment Button Missing

Website Button & Related Pins

Settings Page

Features Removed

Features Removed

NEW FEATURE: Web Analytics

Verify your Business Account

Current Web Analytics Will Show:

Why Google+ Matters

“Google+ is Google itself. We’re extending it across all that we do – search, ads, Chrome, Android, Maps, YouTube – so that each of those services contributes to our understanding of who YOU are.”

Bradley Horowitz, VP products for Google+

Google Search, Google Images, Google Maps, Google Local, You Tube, Google Play (Andriod Store), Google News, Gmail, Google Drive,

Google Calendar, Google Offers, Google Wallet, Blogger, Google Books, Google+ & much more

» 70% of people start the search for your business on Google

» 400 million members

» Attracts 100 million active monthly users

» Google+ Is Indexed by Google

» Visibility of Posts any follower as well as the public. (Facebook Edgerank determines which friends or fans see posts)

Why Google+

Google Stats: http://ow.ly/fyGee

» Google owns the playground!

» Search results are affected by the people you are friends with on Google+

» Social connections hold more value than links

» Sites on Google+ are indexed quickly

» +1 links rank higher in search results

» Google+ & Search Integration

Google

Setting Up A Google+ Profile

Get Started!

1. Set-up Google Accounthttps://accounts.google.com/SignUp

2. Fill in the blanks and Click Next Step

Add A Photo

Check Out Your New Account

Add People

Basic Profile Information

Complete Your Profile

Google+ Feed

Setting Up A Google+ Business Page

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Enhance Your BrandStart using Google+ to educate followers, handle customer service, build a community & share media.

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Pick A CategorySelect the ”local business/place" category so you can also get listed in Google+ Local

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Enter Your Phone Number

Google+ is going to search for your business listings via your phone number

Select Existing or Create New

Add Your Business To Google

Create Google+ Page

Your Google+ Page – Add Content

Use Keywords in Tagline & Introduction

Find People

Circle Organization

• Find Interesting people and Organize them into Circles

• Use Circles in 2 ways– Share posts with specific

groups– Read posts from specific

groups

“Circles”

• Circles are flexible• You can completely delete

circles or redo them.• The people in your circle

do not see the name of the circle you put them in

• Click the “X” in upper right corner of person’s photo to remove them

• NOTE: Circling is unilateral. You do not need to ask for or receive permission to circle someone.

• Circles enable YOU to control who can read your posts.

• Circles can be shared with others.

Circles

Google+ Hangouts

Google+ Hangouts• Up to 9 friends• Chat face-to-face• Host Virtual Meetings• Broadcast to the World

• http://youtu.be/7qlunRCjZ2U

Google+ Hangouts on Air• Live Broadcast• Stream your hangout

publicly on Google+, your YouTube channel, and your website.

• Save instantly to YouTube• Share to the World• http://youtu.be/

3pmSWh2BQco

http://www.google.com/+/learnmore/hangouts/index.html

Google+ Communities

• Talk about the stuff you’re into with people who love it too

• Gather Together• Have Rich Conversations• Explore Your Interest• http://www.google.com

/+/learnmore/communities/

The four types of Google+ community groups you can create are:• Public group that anyone can join

and post.• Public group where only

moderators can post, but anyone can view or comment.

• Private group (members only) that can be discovered by search.

• Private group (members only) hidden from search.

Communities Home Page

Social Media Professionals Community https://plus.google.com/u/0/communities/116349289168994843669

Nat’s On Maple – Google+ Page

Google+ Local

Nat’s On Maple – Google Search Results

Google+ Cheat Sheet