PIMP my contentPIMP my content.Amanda Gonzalez.

PIMP MY CONTENT.

9 tasks. 5 x 1 hour.

3 x 1 day.

1 x 1 weekend.ee e d

PIMP MY CONTENT.

Checklists. Tick.

PIMP MY CONTENT.

What IS content?

ONE HOUR.

1.

Y h dli IS tYour headline IS your story.

socialrabbit.net

ONE HOUR.

22.

People don’t READ. People

SCAN. Suck it up.

ONE HOUR: People don’t READ. People SCAN.

adage.com

ONE HOUR: People don’t READ. People SCAN.

Target year 8 students.

ONE HOUR: People don’t READ. People SCAN.

ONE HOUR: People don’t READ. People SCAN.

Omit needless words.

Any. That. Like. Very.

Really. A lot.

ONE HOUR: People don’t READ. People SCAN.

Use short and narrow blocks

of copy.

ONE HOUR: People don’t READ. People SCAN.

divinewrite.com

ONE HOUR.

33.

Welcome to my brochure.

gooogle.com

contentmmarketinginsstitute.com

ONE HOUR.

44.

Be boring.

ONE HOUR: Be boring.

Don’t make me think! Steve Krug, 2005

ONE HOUR: Be boring.

ONE HOUR.

55.

Design is queen. Just ask

Jakob.

usseit.com

ONE HOUR TASKS.

1. Headlines.

2. Scanability.

3. Welcome to my brochure.

4. Be boring.

5. Design is queen.

ONE DAY.

66.

There’s no place like home.

ONE DAY: There’s no place like home.

Hello. I’m Amanda. I’m a

copywriter.

cleverclickks.com.au

ONE DAY.

77.

The sign up is the first date.

ONE DAY: The sign up is the first date.

Collect the minimum to

proceed. Sometimes, it’s

nothing.

ONE DAY: The sign up is the first date.

ONE DAY: The sign up is the first date.

ONE DAY: The sign up is the first date.

ONE DAY.

88.

Four wasted pages.

untangletheweb.com.au

blogtyrrant.com

ONE DAY: Wasted pages.

valeriekhoo.com

frywiles.com

ONE DAY: Wasted pages.

untangletheweb.com.au

ONE DAY TASKS.

6. Home page.

7. Sign ups.

8. Four wasted pages.

ONE WEEKEND.

99.

Content marketing is not a

one-night stand.

ONE WEEKEND: Content marketing is not a one-

i ht t dnight stand.

Content marketing is rich,

informative content leading to

your goal.

ONE WEEKEND: Content marketing is not a one-

i ht t dnight stand.

Who. What. Where. When. Why.

Never HOW.

ONE WEEKEND: Content marketing is not a one-

i ht t dnight stand.

Don’t waste your content.

CONCLUSION.

You don’t have to be a master

wordsmith.

RESOURCES.

Steve Krug’s booksSteve Krug s books.

Jakob Nielsen’s site useit comJakob Nielsen’s site, useit.com.

b i t ffibraintraffic.com.

RESOURCES.

Slides onlineSlides online.

FREE: Checklists for each taskFREE: Checklists for each task.

TickTick.

@ t l@untangle.