Pie for SaleLessons in API Advocacy

Adam DuVander -- @adamdDeveloper Marketing Manager

Pie for SaleLessons in API Advocacy

PIE

Internal

PartnersExternal

Pie RulesYou Must Be TastyKnow Your CompetitionShow Your FaceHelp Them Dig InShare the Complete VisionBe Available for Questions

You Must Be Tasty

Sounds Delicious!

FlourWaterButterSugarSalt

Dreaded Announcement Post

Share Features“SumCo is proud to announce a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah”

Share Knowledge“How to divide by zero”

Mingo Hagen

Know Your Competition

Your API C1 C2 C3

C0

PIE: Internal Competition?

Direct database accessMultiple versions of the same business logicScraping!?Lack of knowledge

Show Your Face

Whose Face?

Where?On the dev portalEmails when you sign upTwitterStackOverflowGitHubConferencesAt team standups (internal only)

Help Them Dig In

SDKsLibraries Wrappers

EveryDeveloperDX Index• Libraries available in

popular languages• Prominent, in-depth

getting started guides• A self serve solution (no

“demo” or “call us” required)

• Clear pricing available so developers know what it will cost

Nine other criteria:everydeveloper.com/nordicapis

PIE: Internal Developer Experience?!

Share the Complete Vision

I <3 TTFHW

Beyond TTFHWIntegration into frameworksExample real world use casesComplete sample applicationsTutorial walkthroughs of applicationsGitHub repositories with ready-to-deploy codeInstructions for low friction code deploy

Be Available for Questions

Where?On the dev portal forumVia EmailTwitter mentionsStackOverflow questionsGitHub issuesConference hallway tracksAt team standups (internal only)

You Must Be TastyKnow Your CompetitionShow Your FaceHelp Them Dig InShare the Complete VisionBe Available for Questions

Thank you!Adam DuVander -- @adamdDeveloper Marketing Manager