WHOLESALERS

Tukur SHADAMA.A. Minangi

ADPs

Wurno MAI LEDA

Musa HAMZA

Lela AgroMANUFACTURER

PICS NigeriaF2

F3

F1

FIGURE 1 - Annual Procurement of PICS Bags in NigeriaFIGURE 2 - Timeline of Events in NigeriaFIGURE 3 - Organizational Map of the PICS Supply in NigeriaFIGURE 4 - Maps of PICS Vendor Networks in Nigeria

MANUFACTURING WHOLESALING RETAILINGSEMI-WHOLESALING

SMALLHOLDERSCOOPERATIBES

COWPEA TRADERSPROCESSORS

Lela Agro (Kano)

Onu MAI LEDA(Sokoto)

ADPs(Nassarawa/Plateau)

Tukur SHADAM(Shandam, Plateau)

Musa HAMZA(Zamfara)

2008 2009 20122011

JAN 2008Lela Agro in Kano

selected as manufacturer of PICS bags for Nigeria, Burkina Faso and Niger

JAN 2009State Agricultural Development Programs, Sasakawa 2000, IFAD

projects, Gov’t Agricultural Officers, and local NGOS identified

as partners of PICS

JAN 2009Decision to establish

exclusive agreement between Purdue and Lela Agro vs. tripartite with distributors

MAY 2009Since June 2008,

Lela Agro manufacturers and delivers 9800

PICS bags

JAN 2009Lela Agro raises

manufacture cost of PICS bags by 10%

SEP 2009Lela Agro invests in

radio and TV advertising JAN-MAY 2010PICS technology

demonstrations reach 10,490 villages in Nigeria

via PICS partners RIU, State ADP of Bauchi, State ADPs, KKM-PLS

JUNE-DEC 2008103 villages receive

training on PICS technology

JULY-NOV 2009Project procures 30,000 bags;

Lela manufacturers 10,000 more for PICS vendors

FEB 2010Agreement to expand

PICS project activities toreach 1200 add’l villagesin 6 states

DEC 200923 radio stations broadcasting messages in 23 local languages

DEC 2009Gombe state Agricultural Development Authority

(G-ADP) sponsors radio spots in 8 states

June 2010Since June 2009,

Lela Agro manunfactursand delivers 100,000 bags

June 2010PICS technology reaches

9163 villages via PICS distributors; 1327 addt’l villages via other vendors

DEC 2010IITA airs PICS

messages through radios and film shows

MARCH 2011Lela Agro sponsors

more radio/TV advertising

JUNE 2011PICS business consultants hired to grow distribution

network and facilitate bags sales

JULY2011Project and Lela Agro discuss and explore

potential to introduce biodegradable PICS bags

DEC 2010Demonstrations

reach 400 villages

DEC 201038,100 PICS bags sold in 20 states

where projects active;85,200 addt’l

bags elsewhere

June 2010Development of cell phone

and TV adverts in Hausa and English finalized

MAY 2008Agreement signed with

Lela Agro to manufacture PICS bags on basis of 50% project advance

MAY 2008PICS business consultant

hired identify vendors andfacilitate orders

MARCH 2011In response to widespread reports of broken/missing bags among vendors, Lela Agro upgrades machinery

and quality control processes

MARCH 2011Lela Agro increases

factory ex-warehouse priceby nearly 10%

2010

!"

#!"

$!"

%!"

&!"

'!!"

'#!"

'$!"

'%!"

#!!&(!)" #!!)('!" #!'!(''" #!''('#"

*+,-"./012/34"56!!!7"

"89:,:134";<"=/0>31?"

".,/@,AA<"B:,:134";<"=/0>31?"5C!D7"

"89:,:134";<"0?E3/-"