Out of Box Activations

Corporate Safety & QA

Devastating Floods 2010 - 2011

Approximately

one-fifthof Pakistan's

total land area was underwater

Devastating Floods 2010 - 2011

Fatalities: 1,781+ Damages: $43+ billion

Devastating Floods 2010 - 2011

I will never forget thedestruction and suffering Ihave witnessed today. In thepast I have witnessed manynatural disasters around theworld, but nothing like thisU.N. Secretary-General

Ban Ki-moon

6

PIA Flood Relief Initiative 2010

Free Transportation of Relief Goods

Emergency Response

was activated to coordinate

all activities related to the

Flood Relief Project

7

• Government waived the custom and other duties

• PIA was advised not to charge any demurrage

• PIA also absorbed Security and Airport Handling Charges

• PIA accorded priority to relief gods over revenue cargo

Corporate Safety & QA

PIA developed a LIFE BOX which provides high energy food & liquids to sustain a four

member family / group for

2-3 days each

9

Corporate Safety & QA

Overseas Pakistani Community was mobilized

• a specially prepared video for TV & Web

• cultural shows

• handbills

11

Corporate Safety & QA

Press Briefing

Corporate Safety & QA

• Acute shortage of Pallets & Containers due to delay in off loading

• 3 and 5 Ton Fork Lifters and Towing Tractors were acquired on rental basis to quickly get those off loaded and put onto service on aircraft

Corporate Safety & QA

Corporate Safety & QA

Corporate Safety & QA

Relief Goods - Handle with Love & Care

Corporate Safety & QA

Lashing on Pallets

Off loading from Charter Relief Flights

Corporate Safety & QA

Off loading from Russian Relief Flights

Corporate Safety & QA

Off loaded relief goods and a long line of pallets

Corporate Safety & QA

Group after the tiring accomplishment

Off loading

Chinese

Relief

Goods

28

Region-wise Total

Middle East, 705.05

Asia, 706.36

Europe, 1398.20

Canada, 199.58

USA, 474.73

Pakistan 670.76

4155 Tons

OR

4,155,000 kgs

Delivery

NDMA

PDMAs

Pakistan Army

Reputed Public Reps

PIA Team

Speedex Team

WFP Helicopters

29

One Helicopter Crashed

Corporate Safety & QA

Corporate Safety & QA

Corporate Safety & QA

Some injuries were there but all survived

Corporate Safety & QA

Joined PIA-BSA to maintain

the morale of the parents of young Scouts

Corporate Safety & QA

Corporate Safety & QA

World Organization of the Scout Movement (WOSM)

Resolution 17/2011 in Brazil The Conferenceurged all NSOs to respond urgently to anynational/international emergency such as naturaland man made disasters and to be able tocoordinate with sister organizations, andhence, always remaining prepared to respond inan effective manner. The Resolution alsoencourages the World Scout Bureau to work inpartnership with aid agencies to providecoordination, and technical & professionalsupport to NSOs

An Inspiration from PIA - WFP Collaboration

Thank You

Corporate Safety & QA