The Story!

• Today electronic waste is increasing day to day due to many reasons like the device may be slow, damaged or a new device into the market.

• By considering this damage to the world, the concept of Phonebloks was given by a Netherland’s innovator David Hakkens

“PhoneBloks” – What Does it Mean?

• Phonebloks” – the name comprises of two words. • They are “Phone” and “Block”.• A Phone is normal mobile phone that is

used to communicate with others using wireless communication and a Blok is a component which can be used for a specific purpose. • The Blocks are normally used for display,

audio, RAM, memory, CPU and on

Concept of PhoneBloks

• Phonebloks would consist of a main board onto which Bloks could be snapped on by the user like Lego bricks.

• Each Blok is responsible for a unique function of the phone, much as a desktop computer has a distinct sound card, graphics card, processor, monitor, and power supply.

Base

• The base is like spinal card in human being.• It is responsible for connecting one

Blok to all the remaining Bloks. • All the Bloks are injected into the

base with the help of the pins present in each Blok. The Blok is connected to the Base and the Base connects to everything over the Base.

Bloks

• Bloks are the hardware required to make entire phone. • These are placed over the Base to

communicate with all other hardware with the help of Base• Electrical Signal are transferred

through the pins

Choose the Bloks you Want and Select the Brands you like!

Advantages• Customizable

- Online platform allows the consumer to customize a Smartphone to suit the highly - Specific demands of their lifestyle

• Flexibility in price -The modularity of the product allows it to compete in the lower- and higher-priced

• Strong partners

- Strategic partnership with Motorola and Google in modular phone technology • Innovative Product

- Creative collaboration between Smartphones producers and customers -

- Continuity of unlimited creative input • Green and sustainable product

- The open modular platform has the ability to upgrade with biodegradable ,

- Bloks that can reduce e-waste

Disadvantages• Partner-reliant business model

- Product development is reliant on current partners and probability to attract new ones • Software compatibility

- Necessity to develop cross-functional software that is compatible to modular hardware components • Low brand awareness

- Many smart phone users are not aware of Phonebloks and its benefits due to little advertising • Financial and legal stability

- Reliant on crowd-funding and Motorola as well as intellectual property

protection hurdles with existing patents• Economies of scale and scope –

- Phonebloks is a start-up company starting in a highly competitive industry

• Project Ara marks Motorola's most ambitious effort yet in customizable mobile devices, a vision it introduced with this summer's launch of the Moto X.

• That Smartphone lets consumers choose from an array of colours for the device's back plate and external hardware accents.

• Motorola's goal is "to give you the power to decide what your phone does, how it looks, where and what it's made of, how much it costs, and how long you'll keep it," the company's Advanced Technology and Projects group said in a blog post.

Would you want this?