PHEON: Beginnings• Core narrative

• Mission-based gameplay – on-line component• Multiple entities can participate

PHEON: Goals• Increase familiarity with our collections• Inspire creativity• Connect art with *real* life• Raise awareness of the American Art Museum

+53° 13' 53.97"-1° 36' 58.39"

PHEON: Process• Proposal from CityMystery• Executed contract!• …Discovery• …Design• …Launch• …Evaluate• …Archive