PH0N3DVANISHING INTO THIN AIR

DRÉ LABRECREATIVE DIRECTOR TRIBAL DDBFEB 10 ’09

0WN3DGeek slang derived from the word own, that implies domination of a rival.

PHONEA device that is used to transmit and receive sound (most commonly speech).

CELL PHONES

SMART PHONES

APPLICATION DEVICES

DON’T BE AFRAID

A CAUTIONARY TALE

vs.

$30 $0 - $10

vs.USEFUL STUFF

vs.

$200 - $300 $0 - $10

vs.

$30 per game $0 - $10 per game

vs.

$30 $1

vs.

$500 ?

vs.

$30 $0

vs.

$2 - $10 $0

vs.NOT SOUSEFUL

STUFF

vs.

$1 $0

vs.

$5 $1

vs.

221 calories 0 calories

vs.BRANDS

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CONSIDER THIS

REMEMBERIT’S A PHONE FIRST

IT’S ALSO AGATEWAY GADGET

THREE TRENDS TO WATCH IN 2009•LOCATION•LOCATION•LOCATION

PULL AUTOMATIONPHYSICAL DATA BLURRED WITH YOUR VIRTUAL IDENTITY AND INFORMATION

+CURRENT LOCATION

TWITTER ACTIVITY

WHAT PEOPLE AROUND YOU ARE SAYING RIGHT NOW

=

PUSH AUTOMATIONINFORMATION FINDS YOU DEPENDING ON WHERE YOU ARE WITHOUT HAVING TO ASK FOR IT

+THINGS TO DO

CURRENT LOCATION

REMINDS YOUR TO GET MILK AS YOU PASS THE GROCERY

=

LAYERING SERVICES SEARCH RESULTS OR QUERIES LAYERED WITH ADDITIONAL AND CONTEXTUAL INFORMATION

+WALKINGDIRECTIONS

WEATHER CONDITIONS

A LESS RAINY WALK UNDER A SHELTERED ROUTE

=

WE’RE STILL SCRATCHING THE SURFACE

IT’S A RACE TO THE FINISH LINE

INVEST IN R&D

THANK YOU

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