P&G SWOT Analysis

Strengths Weaknesses Opportunities Threats P&G is Market

Focused and Flexible

Focused on what they do well – their strongest brands

Strong company culture (Family)

Ability to “make or create” brands

Insular culture-resistant to new ideas

High Executive Leadership turnover (3 during the 1990’s)

Management before Lafley unable or unwilling to change with the times

Recent profits are due to cuts in costs and capital spending/R&D

Outsourcing opportunities

Brand Expansion New Acquisitions Revised Pricing

opportunities (Not just premium-priced offerings)

Building Staff - CEO nurtures internal talent actively

Maintaining relevancy in the 21st century

Competitors are fighting back while P&G continues restructuring

Pressure from customers and retailers to keep prices low