Post on 18-Jan-2016
PewInternet.org
The Rise of Networked Information
Lee Rainie, Director, Pew Internet Project5.31.2012Society for Scholarly PublishingEmail: Lrainie@pewinternet.orgTwitter: @Lrainie
The traits of networked information
• Pervasively generated• Pervasively consumed• Portable• Personal• Participatory• Persistent and
searchable
• Continually edited• Linked• Social currency• Multi-platformed• Dense and multi-
threaded• Real-time and timeless
Digital Revolution 1Internet (82%) and Broadband at home (66%)
71%
66%
Internet users by age
Networked creators are everywhere (two-thirds of adults; three-quarters of teens)
• 66% of internet users are social networking site users• 59% of cell owners share photos or videos• 37% contribute rankings and ratings• 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers • 16% use Twitter• 14% are bloggers• Of smartphone owners: 18% location services 74%
maps/directions/local awareness
140% increase words consumed since 1980
Info consumption up from 7.4 hours a day in 1960 to 11.8 hours in 2008
Reading volume has grown 3X since 1980
100,500 words per day and 34 gigabytes
56% of adults own laptops – up from 30% in 2006
44% of adults own MP3 players – up from 11% in 2005
52% of adults own DVRs – up from 3% in 2002
42% of adults own game consoles
19% of adults own e-book readers – KindleDoubles over holiday season
19% of adults own tablet computer – iPadDoubles over holiday season
Broadband facilitates networked information
Links and multimedia
Self-paced learning
Analytics
Pervasivemedia
Mobile phones – 88% of adults
331.6
Total U.S. population:315.5 million
2011
Smartphone tipping point -- 46%
Smartphones – 46%
Apps – 50% of adults
Mobile connectivity alters media venues and expectations
New access points to knowledge (AAA)
Real-time sharing, just-in-time searching
Augmented reality
Pervasive, perpetual awareness of socialnetworks
Attention zones morph
% of internet users
Social media aids peer-to-peer learning by doing
Elevates DIY learning in social networks
Increases the role of social networks in learning
Facilitates rise of “fifth estate” of amateur experts
Changes character of social networks
What is the future of knowledge creation and dissemination?
-- Shana Ratner (1997) “Emerging Issues in Learning Communities”
New: Learning as a process
Knowledge is objective and
certain
Old: Learning as transaction
Knowledge is subjective and
provisional
New: Learning as a process
Learners receive knowledge
Old: Learning as transaction
Learners create knowledge
What is the future of knowledge creation and dissemination?
-- Shana Ratner (1997) “Emerging Issues in Learning Communities”
New: Learning as a process
Knowledge is organized in stable, hierarchical
structures that can be treated
independently of one another
Old: Learning as transaction
Knowledge is organized “ecologically”-disciplines are integrative and
interactive
What is the future of knowledge creation and dissemination?
-- Shana Ratner (1997) “Emerging Issues in Learning Communities”
New: Learning as a process
We learn best passively, by listening and
watching
Old: Learning as transaction
We learn best actively doing and managing
our own learning
What is the future of knowledge creation and dissemination?
-- Shana Ratner (1997) “Emerging Issues in Learning Communities”
6 questions for publishers
1. What’s the franchise? What’s the commodity?2. What’s the multi-media play?3. What’s the social media/social networking
play?4. What’s the mobile play?5. What’s the gift economy play?6. What is the analytics play? (metrics of
success)
22
What is revolution 4?
23
Are hot new gadgets evident now?Hot gadgets and apps that
will capture the imagination of users in 2020 will often come “out of the blue” and not have been anticipated by many of today’s savviest innovators.
81% experts80% full sample
The hot gadgets and applications that will capture the imagination of users in 2020 are pretty evident today and will not take many of today’s savviest innovators by surprise.
16% experts17% full sample
24
Themes• iPhone, iPhone, iPhone• Innovation ecosystem will change: bandwidth / processing• Still, there are basic trends evident now and some
groundwork that has been in place for years that will yield innovation. – The internet of things - sensors proliferate– Mobile connectivity and location-aware services grow– Interface changes: Beyond the mouse; bigger/thinner
screens -- 3D displays– “Consolidated,” all-purpose gadgets and apps
Your map is wrong
Thank you!Questions?