Post on 01-Apr-2015
@peterfreeman woofmedia.com.au
BIRD?PLANE?
OR SUPERMAN?
@peterfreeman woofmedia.com.au
#SATIC2014@peterfreeman
@peterfreeman woofmedia.com.au
JUST ONE IDEA
@peterfreeman woofmedia.com.au
BRAND VS BRANDING
@peterfreeman woofmedia.com.au
A BRAND IS THE PROMISE OF WHAT YOU CAN EXPECT IF YOU USE THE PRODUCT OR SERVICE, OR ENGAGE IN THE EXPERIENCE
DAN I E L P I N K
@peterfreeman woofmedia.com.au
BRANDING IS THE PROCESS OF ATTACHING AN IDEA TO AN OBJECT, SERVICE OR ORGANISATION.
R OB WAL K E R
@peterfreeman woofmedia.com.au
What is your brand?
@peterfreeman woofmedia.com.au
IT ALLSTARTSWITH YOU
conversationprism.com
@peterfreeman woofmedia.com.au
What does BRANDING need to do for your BRAND?
@peterfreeman woofmedia.com.au
TRUST
@peterfreeman woofmedia.com.au
@peterfreeman woofmedia.com.au
FINDYOUR IDEALCUSTOMER
@peterfreeman woofmedia.com.au
“IT NO LONGER MAKES ECONOMIC SENSE TO SEND ADVERTISING TO MANY IN HOPES OF PERSUADING A FEW”
M. LAWRENCE LIGHT
@peterfreeman woofmedia.com.au
IT USUALLY LOOKS LIKE
FINDING YOUR IDEAL CUSTOMERS
IT SHOULD LOOK LIKE
@peterfreeman woofmedia.com.au
“CREATING LOYAL CUSTOMERS IS MOSTLY ABOUT YOU CHOOSING THE RIGHT CUSTOMERS”
JOHN JANTSCH
@peterfreeman woofmedia.com.au
YOUR BEST CUSTOMERS
Have a high $ spend per person
Love your product or service
Appreciate the value you provide
Recommend you to others
Are a pleasure to deal with
@peterfreeman woofmedia.com.au
LOOK FOR TRENDS
How they found you
Age, Gender and Location
Marital status
Income range
Interests and hobbies
@peterfreeman woofmedia.com.au
CREATE A CUSTOMER PERSONA
Name, age, gender, location
Marital status and income range
Values, dreams, desires, worries
Interests and hobbies
Favorite social media platforms
@peterfreeman woofmedia.com.au
THINK LIKE YOUR IDEAL CUSTOMER
Their emotions when buying your product or service
The questions they might have before they buy your product or service
The things they say to themselves when they buy your product or service
@peterfreeman woofmedia.com.au
YOUR CUSTOMER’S EXPERIENCE
Questions they actually ask about the history and/or story behind your product
The stories that resonate with them about your product
Specific features and benefits that they ask about your product
@peterfreeman woofmedia.com.au
2014 DIGITAL MARKETINGLANDSCAPE
conversationprism.com
@peterfreeman woofmedia.com.au
“IF YOU DO WHAT YOU’VE ALWAYS DONE,YOU’LL GET WHAT YOU’VE ALWAYS GOTTEN”
TONY ROBBINS
@peterfreeman woofmedia.com.au
ATTRACTION& AWARENESS
REPEATVISIBILITY &
ENGAGEMENT
SALES
Facebook ads.Twitter ads.
Youtube ads.
Facebook fans.Twitter/Instagram followers.
Email subscribers.Pinterest followers.
Email marketing.Landing pages on
your website.socialmediaexaminer.com
@peterfreeman woofmedia.com.au
conversationprism.com
PAY TO PLAY, BUT…
…EXCELLENT R.O.I. *
* if you’re targeting the right audience
@peterfreeman woofmedia.com.au
WHEN CUSTOMERS VISIT YOUR WEBSITE, DO YOU SOLVE THEIR PROBLEMS BETTER THAN ANYONE ELSE IN THE WORLD?
MARCUS SHERIDAN
@peterfreeman woofmedia.com.au
Know your ideal customer
Know your brand promise
Create trustworthy branding
Use targeted marketing
Solve problems for your customersPS. Don’t build your house on rented land. Ever!
@peterfreeman woofmedia.com.au
BE HUMAN.
@peterfreeman woofmedia.com.au
JUST ONE IDEA
@peterfreeman woofmedia.com.au
QUESTIONS?
@peterfreeman
peter@woofmedia.com.au