Post on 29-Jan-2016
Persuasive Strategies/Techniques
Part OneStrategies for Persuasive Writing
Claim
State your argument directly.
Example: I am going to convince you that our school needs healthier lunch options.
Big NamesThe use of
important people or experts to make
your argument seem more convincing.
Example: Celebrities, like Oprah and Will Smith, have helped and donated in times of crisis. This is why it is
important that you become involved too.
QuickTime™ and a decompressor
are needed to see this picture.
LogosIncorporation
of facts, numbers, and information.
Example: Did you know that the average school lunch has…..
PathosAppealing to
people’s emotions;
happy, sad, or angry, to help
your argument.
Example: With your support, children won’t have to be without food, clothing, and other essential items.
EthosBuilding a trust
with your audience, getting them to believe
you.
Example: Believe me, I have been a teacher for 10 years, and know that school lunches are unhealthy.
KairosConvince your
audience that this issue is of high importance and
priority, and they have limited time
to act.
Example: This is a once in a lifetime opportunity, you must act now to make a difference.
Research
The use of reliable
research to support your argument.
Part Two
Images as Persuasion: Propaganda
Five Techniques
•1- Bandwagon
•2- Testimonial
•3-Transfer
•4-Repetition
•5- Emotional Words
Bandwagonpersuading people to do something by letting them
know others are doing it.
Transferusing the names or pictures of famous people to persuade
you, but not using direct quotes.
Testimonialusing the words of a famous person to persuade
you.
Repetitionthe product name is repeated at least four times.
Emotional words words that will make you feel strongly about
someone or something.
Take a guess at what propaganda technique are used in the next few
advertisements.
Answer
Answer: Transfer and Emotional
Why: Incorporation of famous cartoon character and appealing to your hunger.
Answer
Answer: Bandwagon and Repetition Why: Makes it look popular and a
‘must have’. Also, image is repeated several times.