Persuasive Eco-Systems

Mark HicksHead of UX

…at a time when the reputations of former scions of society (MPs, bankers, the media) are so badly dented, and with various recent scandals surrounding the capacity of the private sector to deliver public services (care homes management; maltreatment of vulnerable adults), the third sector has come to embody a form of institutionalised trust and trustworthiness.

If the foregoing analysis is correct then that suggests an element of latent power and opportunity for the sector.

Third Sector Research Centre Working Paper 76Third sector leadership: the power of narrativeDr Rob Macmillan and Vic McLaren March 2012

ec·o·sys·tem {ek-oh-sis-tuhm, ee-koh-}noun.

a system formed by the interaction of a community of organisms with their environment.

Symbiotic Organic Ecosystem

Who are the specialists in your persuasive eco-systems ?

ThePersuaders(Specialists)

TheNEW Tech Persuaders(Generalists)

Persuasion as a ServiceEco-System

PersuasiveServiceEco-systems

PersuasiveTechnologyEcosystems

Digital content stores

Location services

Recommendations engines

Social Networking Service Integration

3rd Sector Service

How will your messages be consumed ?

Through the dominant channels and services

With all these assets, what would a business do ?

Create a service eco-system and track it’s effectiveness

So, lets create persuasive eco-systems and track their effectiveness..