Post on 15-Jan-2016
Personalized interactive videos Manfred Lindner
Internet Solutions
®
HotStreams Page 2 © AOSA telekom, 2002
Table of content
• Table of content
• Overview
• Architecture
• Features
• Management Tool
• End-user Interface
• Business Models
• System engineering
HotStreams Overview
Architecture
Features & Benefits
Editorial and Service Management Tool
Customizable Enduser Interface
Business Models
System Engeneering
HotStreams Page 3 © AOSA telekom, 2002
HotStreams - interactive multimedia services
• Table of content
• Overview
• Architecture
• Features
• Management Tool
• End-user Interface
• Business Models
• System engineering
There is a huge amount of content
e-learning travel information
product briefing
front-end shopping mall
channels like:sports, finance
entertainment
There is a huge market
cool dynamics
business users students
HotStreams provides interactive multimedia services enriched with targeted advertising features in a personalized manner
performer
HotStreams Page 4 © AOSA telekom, 2002
HotStreams - what‘s that ?
• Table of content
• Overview
• Architecture
• Features
• Management Tool
• End-user Interface
• Business Models
• System engineering
Sports channels:Formular 1
Formular 1 fan
Content Editing Content Editing Content Delivery Content Delivery
Content Editing Content Editing
Content Delivery Content Delivery
Structuring, pricing, rating, title, button, advertising,
packaging, description Multimedia Service
Set up and deliver your multimedia services with HotStreams
Template, PC / PDA adaptation, automatic content
listing, registration and authorisation of end-users,
subscription life-time management, prepared for pay-
ment connectivity Video Subscription Service
HotStreams Page 5 © AOSA telekom, 2002
Hierarchical Profiling and Rating
• Table of content
• Overview
• Architecture
• Features
• Management Tool
• End-user Interface
• Business Models
• System engineering
Profi-Version6 €A B C E
3 €A B E
For freeA Adv.
D
D
Hot Spot : Link to additional Information
E Preview-Version
Premium-Version
Sequence / Video
Service
BMW
Create userprofile related services
HotStreams Page 6 © AOSA telekom, 2002
Value Chain
• Table of content
• Overview
• Architecture
• Features
• Management Tool
• End-user Interface
• Business Models
• System engineering
Content Providerand/or
Advertiser
Content Providerand/or
Advertiser
Content Broker (ASP)
Content Broker (ASP) Hosting Provider Hosting Provider Network Operator Network Operator
• Buys Content from Content Provider
• Modification of content
• Sells Content • Access to the end user
• Provides streaming infrastructure
Editorial and Service Management Tool (Client) HotStreams Application (Server)
HotStreams Page 7 © AOSA telekom, 2002
HotStreams
Meta Database &
End-User Data
Architecture
• Table of content
• Overview
• Architecture
• Features
• Management Tool
• End-user Interface
• Business Models
• System engineeringxDSL, CableGPRS, UMTSPlayer
PaymentSystem
Media Storage
Video StreamingServer
mpeg, real, win packet video
Client
SMILScript
HotStreamsServer based on J2EE
HotStreamsRemote Server
HotStreamsClient based Editorial & Service Management Tool
w w w
HotStreams Page 8 © AOSA telekom, 2002
Features for your Service
• Table of content
• Overview
• Architecture
• Features
• Management Tool
• End-user Interface
• Business Models
• System engineering
Interactive
Hotspots/Hyperlinks - leads you to additional
information Multimedia
Video, sound, Web pages - present your
service in the best way Sponsoring
Accept adverts - pay less and get targeted
product information (advertisements) in
addition Personalized
Create your own production - get only what
you really want to get
HotStreams Page 9 © AOSA telekom, 2002
Features - Services - Benefits
• Table of content
• Overview
• Architecture
• Features
• Management Tool
• End-user Interface
• Business Models
• System engineering
HotStreams Features Services
• Multimedia supported information services
• Employee training, product briefing and maintenance
• Entertainment
• Multimedia front-end shopping mall
• Only relevant content • New multimedia services • Free / low-cost services, sponsored by advertisements
• Additional appealing business channel• Access to a huge market
• New rich-media service • Offering/generating traffic in the network, thus speeding up m-commerce
Benefits
HostingProvider
Content Provider
End User • Personalized• Interactive• Sponsored• Multimedia
• Editorial tool• Service mgmt• Remote access
• Multiple streaming formats supported J2EE architecture SUN/WIN platform
HotStreams Page 10 © AOSA telekom, 2002
Summary
• Table of content
• Overview
• Architecture
• Features
• Management Tool
• End-user Interface
• Business Models
• System engineering
HotStreams® - a universial multimedia application
encompassing xDSL, Cable, GPRS, UMTS
mpeg, real, win, packet video
HotStreams® - includes a powerful editorial tool and service
Management to set up rich media
services
HotStreams® - offers important features for fixed & wireless
rich media services
HotStreams® - delivers rich media services to the end-users
including personalization and self
provisioning capabilities
HotStreams® - supports multiple end-user devices like PC,
PDA, Web tablets, Set Top Boxes on TV
Powerful Editorial Management Tool Manfred Lindner
Internet Solutions
®
HotStreams Page 12 © AOSA telekom, 2002
Editorial & Service Management ToolGraphical User Interface
• Table of content
• Overview
• Architecture
• Features
• Management Tool
• End-user Interface
• Business Models
• System engineering
HotStreams Page 13 © AOSA telekom, 2002
Editorial & Service Management ToolFunction of Panels
• Table of content
• Overview
• Architecture
• Features
• Management Tool
• End-user Interface
• Business Models
• System engineering
Video Panel composition of video content rating of video content add title, summary and description
Hyperlink Panel create and manage Hyperlinks define type, appearance and rating
Advertisement Panel rating of video commercials advertisement type definition appearance of ‘advert clip’
Footage Panel management of the different file formats
Rating Panel create new ratings manage existing ratings
Service Panel create new services manage existing services
Pricing Panel define price of services
Management Users Panel create new HotStreams Management access manage existing HotStreams Management User
HotStreams Page 14 © AOSA telekom, 2002
Customizable Enduser InterfacePC, SetTopBox on TV, Web tablett
• Table of content
• Overview
• Architecture
• Features
• Management Tool
• End-user Interface
• Business Models
• System engineering
more info
HotStreams Page 15 © AOSA telekom, 2002
Customizable End-user InterfacePDA select service
• Table of content
• Overview
• Architecture
• Features
• Management Tool
• End-user Interface
• Business Models
• System engineering
HotStreams Page 16 © AOSA telekom, 2002
Customizable Enduser InterfacePDA view movie
• Table of content
• Overview
• Architecture
• Features
• Management Tool
• End-user Interface
• Business Models
• System engineering
HotStreams Page 17 © AOSA telekom, 2002
Customizable End-user InterfacePDA frame based GUI
• Table of content
• Overview
• Architecture
• Features
• Management Tool
• End-user Interface
• Business Models
• System engineering
Personalized interactive videos Manfred Lindner
Internet Solutions
®