Personalising Learning &Collective Intelligence

Personalisation - Futurelab

Web 1.0   Web 2.0

DoubleClick --> Google AdSense

Ofoto --> Flickr

Akamai --> BitTorrent

mp3.com --> Napster

Britannica Online --> Wikipedia

personal websites --> blogging

evite --> upcoming.org and EVDB

domain name speculation --> search engine optimization

page views --> cost per click

screen scraping --> web services

publishing --> participation

content management systems

--> wikis

directories (taxonomy) --> tagging ("folksonomy")

stickiness --> syndication

Ofoto

Ofoto started by simply allowing users to upload JPEG images to the online service, to share online photo albums with friends, and to purchase physical silver-halide prints of photos

Akamai

Akamai Technologies, Inc. (is a company that provides a distributed computing platform for global Internet content caching and application delivery.

BitTorrentBitTorrent is a peer-to-peer (P2P)

file distribution protocol.

BitTorrent is a peer-to-peer (P2P) file distribution protocolBitTorrent is a method of distributing large amounts of data widely without the original distributor incurring the whole of

the corresponding costs of hardware, hosting and bandwidth resources. Instead of the distributor alone servicing each recipient, under BitTorrent the recipients each also supply

data to newer recipients, thus significantly reducing the cost and burden on any given individual source as well as

providing redundancy against system problems, and reducing dependence upon the original distributor.

Britannica Online

The online version has more than 120,000 articles and is updated daily. It also has daily features, updates and links to news articles from The New York Times and the BBC.

Wikipedia

Wikipedia is a multilingual, Web-based, free content encyclopedia project. Wikipedia is written collaboratively by volunteers; its articles can be edited by anyone with access to the Web site.

Wiki

A wiki is a website that allows visitors to add, remove, and otherwise edit and change content, typically without the need for registration. It also allows for linking among any number of pages. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring.

THE CENTRAL PRINCIPLE BEHIND THE SUCCESS OF THE GIANTS BORN IN THE WEB 1.0 ERA WHO HAVE SURVIVED TO LEAD THE

WEB 2.0 ERA APPEARS TO BE THIS, THAT THEY HAVE EMBRACED THE POWER OF THE

WEB TO HARNESS COLLECTIVE INTELLIGENCE:

Wikipedia, a is a profound change in the dynamics of content creation and

collective intelligence.

Harnessing Collective Intelligence

eBay enables occasional transactions of only a few dollars between single individuals, acting as an automated intermediary.

Napster (though shut down for legal reasons) built its network not by building a centralized song database, but by architecting a system in such a way that every downloader also became a server, and thus grew the network.

eBay and Napster

RSS

RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts.Users of RSS content use programs called feed 'readers' or 'aggregators': the user 'subscribes' to a feed by supplying to their reader a link to the feed; the reader can then check the user's subscribed feeds to see if any of those feeds have new content since the last time it checked, and if so, retrieve that content and present it to the user.

Some Web 2.0 Ideas

Wow, Web 2.0 is really here.

www.globo.co.nz

sue@globo.co.nz

0275 469 378