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Personal Social Media Success

Building, Nurturing and Leveraging Your Social

NetworkHåkan Söderbom@hakansoderbomwww.linkedin.com/in/hakansoderbom www.facebook.com/HakanSoderbomhakansworkwire.spaces.live.comwww.youtube.com/hakansoderbom www.konsultpartners.com

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What is Social Mediato you?

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Social + Media ≠ Social Media

What!?

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“Social Media”ͼ "a group of Internet-based applications that

build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content“ [Kaplan, Haenlein; Wikipedia]

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Web 2.0

Author: Markus Angermeier, Graphics: Luca Cremonini, http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg

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User Generated Content

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User Generated Contentͼ LinkedInͼ Blogsͼ Twitter ͼ Facebook

ͼ Flickrͼ Podcasts

8Source: Web mugshots

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What’s Your Brand?ͼ Who are you?ͼ What are your interests?ͼ What are your areas of expertise?ͼ “Who” are your public personas?

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The Secret Sauce

CREATE VALUE!

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Examples

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Is Social Media a Fad?

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Oopsͼ What happens on the Web, stays on

the Webͼ Privacyͼ “Brand jacking”ͼ Your “friends”

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Strawman Strategy

ͼ Track Your Success

ͼ Build Your Brand

ͼ Define Your Content Strategy

ͼ Build Your Social Network

ͼ Get LinkedIn

ͼ Blog

ͼ Comment

ͼ Tweet

ͼ Facebook

ͼ YouTube

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Track Your Successͼ Google Alerts

o news

ͼ Technoratio blog

ͼ KLOUTo twitter

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KLOUT

@Scobleizer is a Pundit

@SusanBratton is a Broadcaster

@HakanSoderbom is a casual

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Build Your Brandͼ Stand Outͼ Be Consistentͼ Be Active and Visibleͼ Think Twice, but show

no Fear

ͼ Have a Strategy that suits You

ͼ Add Value to the Conversation

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Define Your Content Strategy

ͼ What are your areas of expertise?

ͼ What do you want to be remembered for?

ͼ Start small…

ͼ Social Media Tenets:o Authorityo Transparencyo Immediacyo Participationo Connectednesso Accountability

Source: SocialCorp, Joel Postman

Build Your Social Graph

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Get ConnectedStay Connected

Be Active

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Get LinkedInͼ Get found

ͼ Find and explore contactsͼ Explore them, their friends and

contacts

ͼ Get introducedͼ Make introductions

Insights

•Recruiters use LinkedIn

•Trawling software looks for keywords

•Keep consistent with your resume

•Recommendations matter

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MY BLOGͼ Writing a small thing, many times, builds

a library

ͼ Write once, share to all, all the time

ͼ Tag it

ͼ 2 + 2 = 22

Blogroll

…………

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Comment!ͼ Engage the Leaders in Your

areas of Expertiseo Find them, track them, share

your knowledge and insightso Comment on their postso Blog about their speeches

and content, and link back [permalink]http://mapsoftheproblematic.wordpress.com/2010/06/15/11-things-that-inexplicably-continue-to-exist

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Tweetͼ Gets the word out fast

ͼ Immediate and succinct

ͼ Easy to find SME

Insights

•What persona are you projecting?

•Decide who you are communicating with

•Will you tweet nonsense? – some do it successfully…

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Facebookͼ “Everyone” is on Facebook

ͼ Personal, business, hobby, friends and foe

Insights

•Are you public or private?

•Do you have “friends” that reflect badly on you?

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YouTube

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Online Etiquetteͼ Openness and honesty expectedͼ Irony gets lost and creates flamesͼ Avoid “me too” commentsͼ Remember

o “what happens on the web, stays on the web”

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The EndHåkan Söderbom@hakansoderbomwww.linkedin.com/in/hakansoderbom www.facebook.com/HakanSoderbomhakansworkwire.spaces.live.comhakansoderbom.spaces.live.com www.youtube.com/hakansoderbom www.konsultpartners.com

http://www.slideshare.net/HakanSoderbom/personal-social-mediafinal