Post on 19-Jun-2015
description
Personal Branding in the
Connected EraRodolfo Salazar (rokensa)
3
The Future
Perspective
“A PC in every desktop” “Built to order PCs at the best avalible price”
A perfect summer afternoon
Why don’t we analyze this?What does this simple phrase conjure up in your mind?
It is impossible to even think with out a mental picture”. Aristotle
The most basic language of the mind is a story
A story is like mental software… it is as close as you can get to program someone’s Brain
We all tell stories, the world makes sense through stories
The halo effect
The halo effect refers to a cognitive bias whereby the perception of a particular trait is influenced by the perception of the former traits in a sequence of interpretations
CredibilityTrust
“It’s not about words it’s about actions”
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
What is a brand?
A Value Promise
An image for the world
Rational and emotional attributes
A brand is a story
Brand = Story
Structure to our life
Patterns + meaning
Sometimes:• Imposed by others• Created with deliberation
Reflect or contrast relaity
Rodolfo Salazar - Idea Works
The world is a very competitive place
Water
Coffee
EVIAN
STARBUCKS
Building your personal brand
If you had to pick a brand in the marketplace that you would use to define yourself, what
would that brand be?
Ask yourself if your story is in everything you do and say.
Your unique personal brand is something that no one else can duplicate.
Each time people experiences you, you want them to experience your brand.
Communicating consistently
Who am I?
What do I do?
Who do I do hangout with?
What do others say about me?
Where do I want to be in the future?
What do I need to do to compete?
What do I need to do to be even more successful?
Your homework
Who am I?
What do I do?
Who do I do hangout with?
What do others say about me?
Where do I want to be in the future?
What do I need to do to compete?
What do I need to do to be even more successful?
Your homework
20,000 TV
10,000 Video Games
10,000 Cell phone hours
2.75 Daily Internet
50% created in the web
Why is the web so attractive?
Share(Community)
Involvement(Reputation)
Evangelize(Identity)
torrents videomusic
FotosmixMash-up
Re-BuildRe-order
Personalize
blog
tag
rss
del.icio.us Maps
Networks
Wikis
communityStumble
Reality Vs. Perception
What we do
What we say we do
What others think we do
PERSONAL BRAND
ME OthersConversation
Conversation
Conversation
37
YOUR HOME PAGE
rokensa@hotmail.com
TAGS (& Social Bookmarks)rokensa@hotmail.com
Puedo invitarte a un trago?
Scan óptico 3D en progreso…..
Reconociendo rostro…………………..
Consultando base de tags>>>
Sujeto encontrado>>>>>>>>
Inestable emocionalmente
Egoísta y Barato
Mentiroso
TAGS
aspartame bad bad coke black
breakfast cancer cocaine coke
crack diet drink fake female fizzy good
half ass nasty piss poison soda
suck tasty trendy women yuck yumdelicious.com
digg.com
stumbleupon.comrokensa@hotmail.com
Por Rodolfo Salazar (ROKENSA)rokensa@hotmail.com
Conversation Cause
Conversation Effect
“We don’t own the media anymore”
Richard Sambrook, director of the BBC’s World Services and Global News Division
Conversation Effect
Conversation Effect
“We don’t own what we upload anymore”
Michael y Kristy
Cyber-bullies
42% of children between the ages of 11-17, admit to being cyber-bullied
Why not? I see cool people doing it!
Cyber Sex Predators
1 in 7 youth are receiving unwanted sexual solicitations through social
networking sites
Scam Artists, “Phishing”, Sexting, Child Pornography,
Cyberbulling = International Crime
Algo sobre Códigos Maliciosos
1.TELL what is happening to a trusted adult
2.RESPECT others – Block people who doesn’t
3.THINK before you send or post anything on the web
4.TAKE CARE of your passwords
5.TRUST your parents and teachers
Preguntando a los expertos
Como se construye un password Seguro?
Como se construye un password Seguro?
• Al menos 7 caracteres• Usar letras y números• Combinar mayúsculas y minúsculas• Usar al menos un símbolo/carácter
especial• Cambiarla periódicamente
Como se detecta a un Spyder (perfil falso/perfil no etico)
Como se detecta a un Spyder (perfil falso/perfil no ético)
• Quienes son sus amigos?• Cuales son sus interacciones?• Donde mas esta en la web?• BLOQUEALOS Y DENUNCIALOS• Facebook registra todas las direcciones IP de
donde nos conectamos y las guarda
Que tipos de leyes protejen a los que usamos la Web?
Que tipos de leyes protegen a los que usamos la Web
• Leyes de protección de Datos Personales.• Leyes de protección de la Privacidad, Honor,
Intimidad y Propia Imagen.• Leyes de protección de la Propiedad
Intelectual.• Leyes de protección de Consumidores y
Usuarios.• Leyes de protección de menores
THINK Facebook
What’s the story on your profile pictures?
What’s the story on ALL your pictures?
FORO CON LOS EXPERTOS
Cosas que no deberías compartir en Facebook
• Conversaciones Privadas Personales en muros• Planes y Actividades Sociales• Información Confidencial de un tercero• Datos Personales de Contacto• Actualizaciones relacionadas con dinero• Tus Contraseña o tu PIN• La respuesta a tu pregunta secreta para
recuperar passwords
Cosas que no deberías compartir en Facebook
By default, everyone may see ALL of your
information
Who is looking at your stories?
Contact Information
Searchability
• By default, friends are within circle of trust
Friend Lists
• Family• Friends• Students• Old Boy/Girlfriends• Teachers• Locked Down
Make more restrictive groups
Friend Lists and Information Clusters
Custom Settings
Small Settings
Small Settings Expanded
1.TELL what is happening to a trusted adult
2.RESPECT others – Block people who doesn’t
3.THINK before you send or post anything on the web
4.TAKE CARE of your passwords
5.TRUST your parents and teachers
twitter.com/rokensa
www.rokensa.com
stumbleupon.com/stumbler/rokensa/
slideshare.net/Rodolfo_Salazar
sv.linkedin.com/in/rodolfosalazar
facebook.com/rodolfo.salazar
“El conocimiento es el único recurso que entre mas se
comparte mas se multiplica”