PEPSI MUSIC

BEYONCÉ & EVA SIMONS 1

Michael Jackson Pepsi Generation

2

Pepsi’s Music Heritage Pepsi & Pop Music

Eva Simons

2013

Beyoncé

THE FOUR TOPS MARTH & THE VANDELLAS THE TURTLES JOANIE SOMMERS 60’s

ROBERTA FLACK BB KING TAMMY WYNETTE THREE DOG NIGHT

RAY CHARLES RICKY MARTIN JANET JACKSON ARETHA FRANKLIN

90’s

YOUNG MC MC HAMMER ROBBIE WILLIAMS PEPSI CHART -‐ UK

80’s

MICHEAL JACKSON ROD STEWART LIONEL RICHIE DAVID BOWIE MENUDO

70’s

TINA TURNER RINGO STARR ROBERT PALMER CHAYANNE

00’s

BRITNEY BEYONCE PINK SHAKIRA

MISSY ELLIOT MARIAH CAREY CHRISTINA AGUILERA BLACK EYED PEAS PEPSI SMASH

ENRIQUE APPLE ITUNES

PEPSI MUSICA JOHN LEGEND RIHANNA THE X FACTOR

PEPSI: OVER 50 YEARS OF POP MUSIC CULTURE

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PEPSI AT IT’S BEST…

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STIMULATING REFRESHMENT

POP CULTURE

SPIRIT OF YOUTH

INVITE & INSPIRE

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• Try new things

• Be playful and have fun

• Stay open to possibilities

• Be part of something big

PEOPLE TO LIVE FOR NOW AND…

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WHY MUSIC?

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16

MUSIC IS NOW

MUSIC IS CRITICAL

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TO ACHIEVING OUR OBJECTIVE…

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ITS BROAD EMOTIONAL

CONNECTION…

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IT SHAPES IDENTITY…

HIGH VALUE SOCIAL

CURRENCY…

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IT CROSSES GEOGRAPHIC LINES…

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IT’S EFFECTIVE ON AND OFF-LINE!

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PEPSI’S HERITAGE AND EQUITY…

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BUT…

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HOW WE PLAY IN MUSIC MUST

CHANGE BECAUSE THE WORLD OF

MUSIC HAS CHANGED

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PEPSI MUSIC NOW

THE EVOLUTION OF THE ARTIST…

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TO SINGER/

PERFORMER

FROM

‘SINGER’

TO SINGER/

PERFORMER/

VIDEO STAR

TO ARTIST/

BRAND

PEPSI’S BRAND BEHAVIOR:

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SPONSOR CREATOR

CURATOR INSTIGATOR

ARTIST GETS CREDIT BRAND GETS CREDIT

ONE ICONIC ARTIST MULTIPLE ARTISTS AT DIFFERENT LEVELS

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ICONIC STARS RISING STARS

• Known from: - “Silly Boy” - “Take over Control” with Afrojack - “This is Love” with Will.I.Am (who calls Eva the ‘Princess of Dance Music’) • Eva has: - 65.047 followers Twitter - 132.581 followers Facebook - Almost 10.000 followers Instagram - Over 3.4MM views on personal Youtube Page

EVA SIMONS

Eva Simons & Pepsi

Eva:

• Ambassadeur

• Populaire & Upcoming artiest

• Jong

• Wil zich meer vestigen als stand-alone artiest

• Nieuwe solo single ‘Chemistry’ in maart in NL

Pepsi:

• Imago bouwen door PR, social media

• Pushen van Eva’s nieuwe single in tag-on

• Eva in het voorprogramma bij Beyonce in de Ziggo Dome

• Activatie om Eva en haar optreden, inclusief Meet & Greet

• Downloads creëren voor haar single

TVC TAG-ON

BEYONCÉ LIVE

PACKAGING

SHOPFLOOR

SOCIAL DIGITAL PR

HOUD JE DOP! MET EVA SIMONS

RADIO

Beyoncé & Eva Simons Campaign

SAMPLING PEPSI RIDER

PEPSI REMIX

MACHINE

TVC PEPSI BEYONCE MIRRORS NL.mp4

Tag-on Eva Simons ‘Je moet je dop houden’

Enorm veel PR!!

BEYONCÉ CONCERT & PEPSI OPENING ACT EVA SIMONS ZIGGO DOME

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JE MOET JE DOP HOUDEN!!

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