how pepsi entered indian market and problem itfaced by
Transcript of pepsi killing softly
1. Faculty : Dr. Archi Mathur
Killing Softly
Group Members :
Harish Choudhary
Preeti Nayak
Priyanka Agnani
Neeraj Paliwal
Roll No-244,246,247,252
CASE STUDY
2. Facts of the case
Facts of case
3. THE INTERNATIONAL SCENARIO:
Rivalry between Coke and Pepsi and each trying to beat the
other.
4. Coke outsells Pepsi.
5. In 1987 Coke & Pepsi have 40.3% & 30.2 % of the U.S
market respectively.