Peiyi Wang, Dr. Rowan Bedggood & Dr. Viet Le2018.wsmconference.co.uk/wp-content/uploads/2014/... ·...

2015 World Social Marketing Conference 19~21, Rydges World

Square, Sydney Peiyi Wang, Dr. Rowan Bedggood & Dr. Viet Le

What Rocks Your Boat? When “Attraction” meets “Social Identity” to Achieve Behavioural Change

Swinburne

SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN

2015 WSM Conference

What Rocks Your Boat?

Swinburne

2015 WSM Conference

You may be attracted to many things…

Swinburne

2015 WSM Conference

How about this??

Swinburne

2015 WSM Conference

ALS Ice Bucket Challenge

Swinburne

3. Stages of Change - Precontemplation - Contemplation - Preparation - Action - Confirmation

•  2. Social Influence 2. Social identity (shape, enhance)

•  3. Stages of Behavioural Change

•  1. Principles of Attraction v  - Reciprocity (Alignment, Similarity) v  - Beauty (physical attractiveness) v  - Security

2015 WSM Conference

Swinburne

2015 WSM Conference

Indeed, the new behaviour was adopted so fast and furiously….. Just like…

Swinburne

2015 WSM Conference

Results

Swinburne

2015 WSM Conference

Results

Swinburne

2015 WSM Conference So what?

Swinburne

2015 WSM Conference

Thank You! peiyiwang@swin.edu.au

https://www.facebook.com/PeiyiWangPYW

Peiyi Wang, Dr. Rowan Bedggood & Dr. Viet Le2018.wsmconference.co.uk/wp-content/uploads/2014/... ·...

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Transcript of Peiyi Wang, Dr. Rowan Bedggood & Dr. Viet Le2018.wsmconference.co.uk/wp-content/uploads/2014/... ·...

Social Branding Images - 2013.wsmconference.co.uk2013.wsmconference.co.uk/2011/downloads/12S7SS2 Jeff Jordan.pdfaddicted to animal cruelty - vegas com animae the tobacco industry has

MINUTES OF THE ORDINARY MEETING OF UPPER HUNTER … · Peebles, Cr Wayne Bedggood, Cr Kiwa Fisher, Cr Ron Campbell, and Cr Maurice Collison. ... IN ATTENDANCE: Mr Daryl Dutton (General

Beg, Borrow or Steal - WSMC 20132013.wsmconference.co.uk › 2011 › downloads › 11S3S1 Ronne...Neuro-Linguistic Programming(NLP) UNSUSPECTING THEORIES icfi.com | 8 Beg, Borrow

Dr Kate Dr Antony Dr Fiona Dr Melanie Gibson Bedggood ... South/Fri_Room6_1636... · • "Strabismus surgery is a largely cosmesis issue" • Function is the key indication • Unless

PowerPoint Presentation2013.wsmconference.co.uk/downloads/wsm_presentations... · 2013-04-24 · jeff / 2000 mayo / 2001 beginning as youth advocates against tobacco. connor / 2003

How can I use emerging technologies to improve my program ...2018.wsmconference.co.uk/wsm2017/05 day 2 breakouts/BALLROO… · Wearables / Ingestibles / Injectables / Digital Tattoos

Care IN THE CLEAR Respect - static1.squarespace.com · IN THE CLEAR Page 2 FOUNDATION C Samantha Lewis Bedggood Natasha Chand The persistence and care they show with their writing

Developing the Practice of Social Marketing in the UK2013.wsmconference.co.uk/downloads/uksm_presentations/Peter Roach.pdf · Developing the Practice of Social Marketing in the UK

ch An examination of the prevalence of UV exposure ...2013.wsmconference.co.uk/2011/downloads/12S7S11 Melinda Williams...marketing segments with indicators of ... behavioural segments

Cool-Hunting at #WSMC15 - 2018.wsmconference.co.uk2018.wsmconference.co.uk/wp-content/uploads/2014/04/Craig-Lefebvre… · Cool-Hunting at #WSMC15 CRAIG LEFEBVRE @CHIEFMAVEN . Cool-Hunting

David Bedggood: 'Saint Jacques: Derrida and the Ghost of ...

Learning from Bourdieu about the role of Social Marketing ...2013.wsmconference.co.uk/downloads/wsm_presentations/tuesday/… · sweat and urine, the unflushed loo, the dust, the

of Multifunctional Viral Nanoparticles Charge-Transfer ... · 1 Charge-Transfer Interactions for the Fabrication of Multifunctional Viral Nanoparticles Jun Hu,a,b† Peiyi Wang,c†

Advancing Theory and Research in Social Marketing ...2018.wsmconference.co.uk/wp-content/uploads/2016/... · In this empirical paper, a European study emphasises the importance of

Keynote Presentation: Introduction2013.wsmconference.co.uk/2011/downloads/11S4 Dr Graham... · 2012. 1. 17. · 2 11-12 April 2011 Citywest Hotel, Dublin, Ireland 11-12 April 2011

World Social Marketing Conference 2015 Programme2018.wsmconference.co.uk/wp-content/uploads/2015/... · Associate Supporters Event Supporters World Social Marketing Conference 2015

Marcus Hovey & Alisha Bedggood - Ballarat Health Services

Dr. Rawiri Waretini Karenaresearcharchive.wintec.ac.nz/3287/3/Transforming...(Dr Rawiri Waretini-Karena 2014) • Bedggood (1978) argues that “the penetration of the capitalist mode

Dr Kate Dr Antony Dr Fiona Dr Melanie Gibson Bedggood ... South/Fri_Room6_1638_Shillito - Tics dis… · Dr Kate Gibson Clinical Geneticist Genetic Health Service NZ, Children’s

BUILDING EFFECTIVE BEHAVIOURAL CHANGE …2013.wsmconference.co.uk/2011/downloads/12S8CC... · COMMUNICATIONS IN PUBLIC HEALTH – 3 CHALLENGES 2nd WORLD NON-PROFIT AND SOCIAL MARKETING