Levi Strauss & Co. - Marketing...

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Transcript of Levi Strauss & Co. - Marketing...

Levi Strauss & Co.

©2015

CSR AT LS&CO.

Jennifer Tang, Director, Corporate Affairs

Asia, Middle East & Africa

November 10, 2016

LS&CO. INVENTED

THE BLUE JEAN

3

FOR 163 YEARS

CSR IS IN OUR DNA

TRANSFORMING

FROM CSR CAMPAIGNS

TO CSR CULTURE

5

THE BEST IS YET TO COME

PEOPLE PLANET PRODUCTION

PROGRAM

FRAMEWORK

PRODUCTION PLANET PEOPLE

OUR GOAL TO BE AND TO BE SEEN AS THE WORLD’S MOST

SUSTAINABLE COMPANY

LIFE CYCLE

ASSESSMENT

3,800 litres consumed per pair of 501®

6% 23%

3%

68%

0%

COTTON

PRODUCTION

CONSUMER

CARE

1 2

THE TWO MOST SIGNIFICANT IMPACT AREAS

COTTON

CONSUMER CARE

EDUCATION

PRODUCTION

LS&CO. COLLABORATORY

PEOPLE

APPAREL

WORKERS

WORKER

WELL-BEING

ACTIVATING OUR EMPLOYEES

PROJECT WET

INDONESIA

COMMUNITY DAY

KEY LEARNINGS

Embed in

strategy and

SBP

Embrace,

engage, and own

Establish

accountability

structure

CSR IS A CULTURE

THANK YOU