Post on 09-May-2015
description
Social Media & Blogging 101
Agenda
• Social Media 101• Blogging for Success
SOCIAL MEDIA 101
Definition
A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.*
*Wikipedia
Popular Social Networks
• MySpace• Facebook• Linkedin• Classmates.com• Friendster• Meetup.com• Orkut
Specialty Social Networks
• TeeBeeDee (baby boomers)• Cafe Mom (mothers)• Black Planet (African Americans)• Good Reads (book lovers)• Out Everywhere (GLBT)• Yelp (restaurant reviews)• SciSpace.net (scientists)
Extreme Specialty Networks
• sjsualumninetwork.com• nurselinkup.com• paganspace.net• firefighternation.com• navyformoms.com• designrelated
Business or Pleasure?
• Both!• Virtual face-to-face• Comscore: fastest growing segment of Facebook was
25-34 demographic• Facebook has more than 100 million users• June 2008 Conference Board report: one out of every
four people online visits social networking sites (update: 35%)
• Business owners can reach customers directly• Targeted marketing• Networking• Career Searches/Recruiting
Six Degrees of Separation
• www.linkedin.com• 16 million users• Search by name, location, company• Get introduced to potential clients by
people who know them already• Online resume or business profile• Recommend and be recommended• Ask questions and answer questions
Groups
• Join and meet in groups– Public Relations Society of America
(PRSA)– Rae Waters for State Representative– San Diego Padres fans
• Create your own
Group Pages
Business Pages
• Essentially a visual business listing– Background– Photos/Videos– Links– Events– Discussion Board
Business Page
Doing business
• Set up a personal and business profile• Add content• Invite your friends and associates• Surf around, join groups, offer advice
and make new friends and associates• Meet friends of friends and grow your
network exponentially• Feed your blog to your Facebook page
10 Reasons to Use Facebook for Business– Meet your peers– Find business contacts– Instant gate opener– Build relationships– Raise visibility– Develop your personal brand– Target your niche– Get rapid top Google placement– Place targeted ads– No cost marketing Source: Mari Smith, Author, Facebook for Professionals
Why Tweet?
• Gain exposure for your blogs…and gain potential readers
• Market work, products, services, etc.• Answer questions/ ask questions• Learn new things from other industry
professionals• Seek out industry colleagues for assistance w/
special projects• Announce events• Share interesting articles• Live event coverage
Who is Tweeting?
• @barackobama• @richardbranson• @ceosunblog• @lancearmstrong• @snoopdogg• @the_real_shaq• @britneyspears
Twitter Tools
• Online at twitter.com• Via Blackberry or iPhone• Desktop applications
– Twhirl– Seesmic– BigTweet
• Auto update Facebook• Ping.fm
– Everywhere at once
Seesmic
BLOGGING FOR SUCCESS
Blogging for Business
• For company leaders to communicate directly with customers
• For employees to communicate with customers• To reinforce your brand• To produce organizational transparency• To keep customers updated on product issues• To serve as a channel to the public in a crisis• To report to a constituent audience on the
company’s positions• To establish yourself as a subject matter expert*Holtz & Demopolis: Blogging For Business
Get More Visitors
Get More Links
Get Indexed
Company Blogs
• Company blogs include:– Delta Airlines– Dell– Yahoo!– Boeing– EDS– General Motors– IBM– Johnson & Johnson– Microsoft– Salesforce.com– Sprint
Just Roughin’ It
Atomic Comics
Valley PR Blog
CEO Blogs
• CEO blogs include:– J. Willard Marriott Jr., CEO, Marriott International– Michael M. Crow, President, Arizona State University– Marc Cuban, HDNET & Dallas Mavericks– Bob Lutz, Vice Chairman, General Motors Corporation– Kevin Lynch, Chief Software Architect, Macromedia– Justin Rattner, CTO, Intel– Bob Parsons, President, godaddy.com– Jonathan Schwartz, COO, Sun Microsystems– Mike Critelli, Executive Chairman, Pitney Bowes– David Neeleman, Chairman, JetBlue Airways
Michael Dell
Mark Cuban
Tools for Blogging
• WordPress• Moveable Type• Type Pad• Blogger.com• Live Journal• …and about 1,000 others
WordPress
• The most popular blogging tool• Simple to use• Free• Hosted or application
– www.wordpress.com– www.wordpress.org
A Word About Design
• Built-in Templates– Hosted version has more than 60
flexible designs• Custom Design
– Use templates– Have your web designer build it
• Function Over Form
Keys to Better Blogging
• Headlines are Important– Short Catchy Headlines– Use Key Words
• Keep it Simple– Single Topic Posts
• Keep it Short– Two to three paragraphs
• Have an Opinion– Be a “Thought-Leader” (Have a take, do not suck!)– Offer Advice/Best Practices
• Links• Photos
Links
Photos/Images
Trackbacks
• An acknowledgment sent via a network signal
• Facilitates communication between blogs• Helps grow your audience
Tags
• Search optimization– Internal– External
• Use only a few on each post
• Helps people find your post
PROMOTING YOUR BLOG
The Basics
• Tell everyone you know!• Add link to blog from web site• Include a link to your blog in your e-
mail signature• Put your blog address on your
business card• Announce the launch of your blog in
customer communications– eNewsletters, eBlasts, Store flyers, etc.
RSS Feeds
• Feedburner– RSS feed– e-mail option
Free Blog Listings
• Technorati• Google Blog Search• Bloglisting.net• Icerocket• Mybloglog• Alltop• Buzzerhut
Viral Tactics
• Blogroll– Reciprocal Links
• Comments– Always register and include email AND
blog address– Get a “gravatar”
• http://en.gravatar.com/
Piggybacking
• Read lots of blogs• Write a post on your blog about
something you’ve read– Link to it in your post– Trackback to it
Social Integration
• Linkedin– WordPress module included
• Facebook– Third Party Applications
• Social RSS
Tweet Tweet
Get Social
• Bookmark posts on Delicious• Stumble posts on StumbleUpon• Post a teaser on Linkedin status• Use Sharethis or similar tool• Digg it
Questions?
http://www.slideshare.net/lengutman