Elizabeth Davies

Louis Ackerley

Katherine Hesselby

StephHolloway

Adam Burns

Pragmatic

Pro-Active Energy

Enthusiastic

Creative Flair

Experience

Fun

Political •Advertising Legislation .•Packaging Laws.

Economic•Recession= Luxury?•Budget.•Brand Loyality?

Social•Positioning the brand in the Easter celebration.•Growing concern for environment.•Recession busting with pleasurable chocolate.•Providing Easter activities

Technological •Using our website is educational•Encourages children to be interactive•Accessing social networking.

Analysis

Strengths•Market Leader•Strong recognisable brand•Recognised taste•Customer loyalty •Nestle CSR campaign is unique

Weaknesses•Competitive environment•Chocolate is unhealthy•Unethical- Baby water!!•Price•Green issues “Who cares?”•Egg looks smaller

Opportunities • Seasonal events•Global Recession•Social media is cheap•Innovative “green” campaign

Threats •Competitors•Global Recession•People becoming less religious •Obesity epidemic!!

Method: Questionnaire Conducted: Thursday 15th October

Successful “green” campaigns and their affect.

Communicating “green” messages.

Market test our ideas.

What were we hoping to find out?

8 points

6 points

6 points

4 points

2 points

Children up to age of 16

Mothers and Fathers

Extended family and friends

http://www.wix.com/create/my-account

•Using the software available to us at our university we used Featuresexec.com to draw up a provisional media list.

•Please refer to your booklets to view the media list.

•This is where we will target our press release and competition.

May to July- Analysis of issues Set design briefs Primary and Secondary Research Creativity workshops Establish Budgetary Requirements Market test our ideas

Aug to Sep- Create Media lists Set brief for website design Target events for “Where's Bluebell? Target events for Recycling Road show Build relationships with schools Approach major supermarkets

Oct to Jan- Target advertising space for “Where’s Bluebell?” Target sporting and environmental event Prepare to launch campaign on three fronts

January to Apr- Begin school assemblies. Begin to implement “Where’s Bluebell?” stunts Shortlist 10 finalists Maximise regional coverage on finalists

April- Launch advert Announce winner Bus road show in full swing Evaluation of results

Website

Local/National coverage

Social Networking

Tour Bus