Paul Lyonette

Head of Mobile Advertising, EMEA

palyonet@microsoft.com

Enabling our vision for brandsAgnostic Reach all mobile users

Multi-screen multiplier Unifying a fragmented media

Action orientated Moving beyond the ad impression

Partnership Align with the best

With leading audience reach

Source: comScore M:Metrics April 2010 (3 Months AVG.) 13+years old – active users

* EMEA: measure by top 5 markets (France, UK, Germany, Spain, Italy) - Microsoft Mobile EMEA also available in 12 markets (BE, NL, SE, NO, FI, DK, CH)

26,58524,554

15,739

6,804 6,032

Audience (000 UU)

Across Europe*

Offering targetable, premium content

Source: comScore M:Metrics April 2010 (3 Months AVG.) 13+years old – active users

* EMEA: measure by top 5 markets (France, UK, Germany, Spain, Italy) - Microsoft Mobile EMEA also available in 12 markets (BE, NL, SE, NO, FI, DK, CH)

Mobile rich mediaEngage your audience