Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

Brain HackingDesigning Data for Rapid Understanding

Data Summit 2014

@paulmjoyce

2,500+paying customers

“Visual displays rich with data are not only an appropriate and proper complement to human capabilities, but also such designs are frequently optimal.”Edward Tufte, Envisioning Information

Data Viz Spectrum

simple complex

Source: http://youtu.be/wnvoZxe95bo

Find the red circle

Pre-attentive processing

Takes less than 250ms

Find the red circlePart II

Find the red circlePart III

Pre-attentive attributes

Source: http://www.perceptualedge.com/articles/ie/visual_perception.p

Motorola

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%

U.S. Smartphone Market Share

Memory

iconic short term

long term

Memory

iconic short term

long term

3-7chunks of information

(ideally < 5)

short term

Recap• Where in the data viz spectrum are you?

Recap• Where in the data viz spectrum are you?• Glanceability?• Design for how we process information

Recap• Where in the data viz spectrum are you?• Glanceability?• Design for how we process information• Pre-attentive processing• Decide what do you want to highlight• Choose the right attribute

• Optimise for short term memory• 3-7 chunks of information

Brain HackingDesigning Data for Rapid Understanding

Data Summit 2014

@paulmjoyce

Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

Technology

Transcript of Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

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