Post on 14-Apr-2018
7/27/2019 Patachou Trade Dress Complaint.pdf
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b. Otherwise designing, constructing, manufacturing, advertising, and/or
promoting the Crust Facility so as to cause, and with the intention to cause, actual
consumer confusion and trade on the goodwill associated with the Patachou IP, Napolese
Trade Dress and Patachou brand.
41. Upon information and belief, Defendants have intentionally designed the Crust
Facility to be confusingly similar to the Napolese restaurants by targeting the overall trade dress
of the restaurants and attempting to capture the cumulative look and feel of the Napolese brand
in such a way as to cause consumer confusion between the Napolese Restaurants and the Crust
Facility. In furtherance of this goal, Defendants have adopted the following, non-exhaustive list
of elements comprising the Napolese Trade Dress:
a. Menu the menus are the same color scheme, use similar fonts and have
the same overall design:
(Left: Crust Pizzeria Napoletana; Right: Napolese)
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b. Centerpiece pizza oven Prominent pizza oven in open kitchen using
identical stone choice:
(Left: Crust Pizzeria Napoletana; Right: Napolese)
c. The Bar wine-rack and general bar design and set up:
(Left: Crust Pizzeria Napoletana; Right: Napolese)
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d. Seating industrial style seating including screw style bar stools:
(Left: Crust Pizzeria Napoletana; Right: Napolese)
e. Store Front Shield emblems repeated along repeating sectioned glass
storefront:
(Left: Crust Pizzeria Napoletana; Right: Napolese)
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