Post on 20-May-2015
The Changing Face of Chinese Outbound Travel
Driving Change in Travel & Tourism
Peter de JongPresident and CEOPacific Asia Travel Association
2
China over the last 10 years…..
1997• Population 1.24 billion• Urbanized 32%• GDP growth 9.3%• GDP/capita US$767• Travel
-Inbound 57.6 million -Outbound 5.3 million -Domestic 644 million
2007==> 1.33 billion==> 42%==> 11.5%==> US$2,420
==> 132 million==> 37.5 million==> 1.4 billion
3
The total China travel equation
1,394.0
125.034.5
Domestic Inbound Outbound
Measure (millions)
4
5
• On Monday November 5, 2007 made its stock market debut in Shanghai….
• …and that same day became the first company in the World to be valued at more than US$1,000bn
• Second largest company in the world, ExxonMobil is valued at just under half that!
6
Hong Kong and Macau remain favourite destinations…
12.0
13.6
Macau SARHong Kong SARDestination (arrivals in millions)
7
…with other Asian destinations also popular
0.0 0.2 0.4 0.6 0.8 1.0 1.2
Singapore
Thailand
Korea (ROK)
Japan
Vietnam
Malaysia
USA
Australia
Mongolia
Indonesia
Des
tinat
ion
Arrivals (millions)
8
New destinations are making waves
0% 20% 40% 60% 80% 100% 120% 140%
Maldives
PNG
Sri Lanka
Bhutan
Cambodia
Guam
Indonesia
Lao PDR
Hawaii
Myanmar
Des
tinat
ion
Year-on-year change
9
Scheduled air seat capacity from China has grown exponentially
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
4Q00 4Q01 4Q02 4Q03 4Q04 4Q05 4Q06 4Q0712 months ended
Seat
s pe
r wee
k
10
China routes to Europe in 2000
11
China routes to Europe in 2007
12
Dynamic growth is forecast
13
‘Established’ destinations will have mixed results…
0 2 4 6 8 10 12 14 16 18
Hong Kong SAR
Macau SAR
Singapore
Korea (ROK)
Japan
Thailand
Des
tinat
ion
Arrivals in 2009 (mns)
14
…while ‘emerging’ destinations will drive growth
0% 20% 40% 60% 80% 100% 120%
Sri Lanka
NZ
PNG
Cambodia
Maldives
Guam
Korea (ROK)
Canada
Philippines
Pakistan
Des
tinat
ion
% change
15
Business travel is heavily influenced by leisure activities
16
Europe is growing as both a business and leisure destination
17
Relieving stress has become one of the main motives for taking vacations
18
Online information sources are vital
19
Booking online is becoming more and more important
20
The use of premium accommodation suggests, higher yield visitors
21
Working with Industry to Lead an Effective Response to Climate Change
• PATA CEO Challenge• 29-30 April 2008, Bangkok• Leaders of private & public
sector• Challenge: commit to on-
going action plan • www.pata.org/ceochallenge