Post on 12-May-2015
description
Passive & Affiliate Revenue:A Presentation for “The
Business of Being Virtual”
Erin Blaskie
www.ErinBlaskie.com www.bsetc.com
Passive Revenue: What is It?• Income you don’t trade time for money for.
• Income that you earn that you may not have spent time creating a product for.
• Can come in the form of info-products, participating in affiliate programs, expanding your own business to create mini-businesses or by packaging your services to leverage your time and expertise.
• Generally results from diversifying your business activities.
What Does Diversifying in Business Look Like?
• Service-Based Business
• Coaching Practice
• Info-Products
• Membership-Based Business
• Training Programs
• Education
• Packaged, Full-Service Support
Why Diversify?
• We all have the same 24 hours in each day. To reach the next level of success, you need to create leverage.
• Leverage can not come from having only one business model or one source of income.
Opportunities
• Creating passive revenue and revenue from affiliate programs is all about seeking out opportunities.
• Begin looking at things from a new perspective – the perspective of wanting to create and generate income from whatever you exert energy into.
Why Aren’t More People Using Passive Revenue?
• People don’t realize how simple the process is.
• They are lacking systems to implement and build passive revenue into their business.
• They may feel like they don’t have an idea inside of them for an info-product.
Passive Revenue: Info-Products
• Ebooks, audio courses, e-courses, training videos, special reports, etc.
• Anything that solves a customer or client’s problem quickly and effectively.
• Primarily delivered digitally but you can also ship out print products and they are still considered info-products.
Info-Products System
• Step #1: Choose an idea / topic.
• Step #2: Create a pre-order sales page.
• Step #3: Create product/autoresponder.
• Step #4: Outline what you want to write about / cover.
Info-Products System
• Step #5: Write your content.
• Step #6: Have a cover created / designed for your info-product.
• Step #7: Write marketing materials and begin doing a pre-sale on your product.
Passive Revenue:Online Education
• Teleseminars, training programs, webinars and group coaching all apply.
• Have a system that supports your growth. The system we use is Prfessor which you can see at www.bit.ly/onlineuni
Passive Revenue:Live Programs / Teleclasses
• Continuing from online education, everything in your business should be monetized.
• Free teleclasses are great list building tools but low cost teleclasses will both list build and generate you income.
System for Live Programs
• Step #1: Choose a topic / idea.
• Step #2: Setup a sales page that outlines what you will cover in your course.
• Step #3: Set your price and setup the product link and autoresponder message.
System for Live Programs
• Step #4: Write three emails. One to go out immediately, one to go out a week before and one to go out the day of (last chance).
• Step #5: Write all required emails for the participants. A reminder email with details and individual class reminders.
System for Live Programs
• Step #6: Pre-schedule everything that you can.
• Step #7: Decide on your bridge lines, recording systems, etc. and record all info on your download page.
• Step #8: Prepare a learning platform if required.
System for Live Programs
• Step #9: Schedule pre-written Tweets to promote your event using Hootsuite.
• Step #10: Create a Facebook event for your profile / fan page.
• Step #11: Begin building content for the course itself.
Recycling What You Have
• Creating passive revenue isn’t about inventing a new wheel every week. Use what you have and recycle.
• Often, your programs that were run live and turned into self-study programs can be re-done as live programs to freshen up the content.
It’s All About the Planning
• Create plans. Know where you’re going and what you need to accomplish.
• Stick to your plans.
• Focus on what you have and create new only when you have a solid plan in place for your existing material.
Passive Revenue:Affiliate Programs
• What an affiliate program is…– Refer people to a company for a commission
– A lot big businesses (and small businesses) have affiliate programs available
– Anytime you refer a product or service to someone, check to see if an affiliate program exists and SIGN UP!
Affiliate Programs: My #1 Rule
• Always check to see if an affiliate program exists. If it does, get on board with it.
• Don’t refer without checking. While you may not refer via affiliate link for friends and colleagues, do so everywhere else.
Affiliate Program: Systems
• Step #1: Manage your affiliate programs in a spreadsheet. List out login info, URLs and anything else you need to easily promote and use them.
• Step #2: Use a link shortener that tracks clicks and add these links to your spreadsheet. I use www.bit.ly.
Affiliate Program: Systems
• Step #3: Add links to your resources page or store if it makes sense to do so.
• Step #4: Use Hootsuite to preschedule an affiliate based Tweet maybe 2-3 times per week. You do not want to go overboard with this however.
Learn More & Questions
• www.LifeStreamInColor.com (Lifestream)• www.BSETC.com (Business)• www.ErinBlaskie.com (Portal Site)• @ErinBlaskie (Twitter)