Part 2 the digital marketing revolution - 5th september 2013

The Digital Marketing Revolution

Thursday 5th September 2013 by Stephen Whitelaw (stephen@orthic.com)

#WorkingDigital

Nestle Cereal Box comes to life !

www.youtube.com/watch?feature=player_embedded&v=IZYbHcEmWQg

Virtual Worlds

• Kaneva

• Second Life

• Smallworlds

• Onverse

• Runsescape

Virtual Worlds

Second Life

• Buy a PC at Dell Island

• Study for a University Degree

Flash Mobbing

• flash mob (FLASH mawb) noun.

“A large group of people who gather in a predetermined location, perform some brief action, and then quickly disperse.”

www.flashmob.co.uk

Tuángòu (pronounced twangoo)

• team buying or group buying (also known as store mobbing), is a recently developed shopping strategy originating in China where several people – connect over the web and agree to approach a shop in order to haggle to get a discount. The group agrees to buy the same item. The shoppers benefit by paying less, & the business benefits by selling multiple items at once.

團購

GroupOn

www.groupon.com (www.mycitydeal.com, www.Qpod.jp , & www.Darberry.ru )

www.livingsocial.com

www.woot.com

www.buywithme.comwww.tippr.comwww.wow.com (AOL)www.deals.valpak.com www.gruupy.comwww.itison.com

Group BuyingAggregation Sites

www.dealradar.com

www.yipit.com

www.dealzippy.com

Google Offers (April 2010)

Facebook Deals

Amazon Deals

What happens in Vegas stays on

Exif Data !

Exif Data on the Social Networks…

o Twitter and Facebook delete the Exif data.

o Pinterest, Google+, Flickr all retain the Exif data.

Delete your account

Deleteyouraccount – Remove yourself from the Social Media world.

Suicidemachine – Meet your real neighbours again!

Protecting your brand online

Your Brand Online

• Protect it.• www.pcnames.com – You must register all the

Register TLD’s - try www.panabee.com !

• Surround the brand + ORM continuous.

• www.verizon.com and

• www.verizoneatspoop.com www.verizonthetruth.com

• www.verizonscrewedme.com www.verizonpathetic.com

Check your username online/ protect your brand.

• www.namechk.com

• www.usernamecheck.com/ - Gone!

• www.checkusernames.com/

• www.knowem.com/

gTLD’s …

Google has applied for over 100 gTLD’s !

Uncontested applications

Contested Domains!

KimTag – The Connection Hub

www.kimtag.com/stephenwhitelaw

Connection HubsUse a connection hub – it makes sense!

1. www.Kimtag.com

2. www.About.Me

3. www.XeeMe.com

4. www.WhoHub.com

5. www.flavors.me

6. www.viadeo.com

7. www.central.ly

8. www.AboutOurWork.com

9. www.zerply.com

Has my password been compromised?

Unexpected Item in the Bagging Area …

Social Media Monitoring Tools

• Google Alerts - Free• Trackur – Free & chargeable model• Social Mention - Free• Social Radar – Cost per month• Radian6 - Expensive• Howsociable - Free• Socialomph.com• Reputationdefender.com• Netvibes• Cocomment.com• Imooty.com• Sysomos• Sprout Social • Meltwater Buzz

• Buzz tracking Tools – www.boardtracker.com , www.boardreader.com • Twilert, Twitr ratr, - 100’s of Twitter media monitoring tools.• www.addictomatic.com – custom pages on any topic. (Inhale the Web)

• Monitor Competitors pages: www.watchthatpage.com

tescofoodnews.com

Google Alertswww.google.com/alerts

Trackur www.trackur.com

Social Radarwww.socialradar.net

Social Mentionwww.socialmention.com

Mention (https://en.mention.net )

Brandwatch

Radian6www.radian6.com

SM2 (formerly Techrigy, now SDL)

• High end raw feeds with analytic tools

• Monitor and evaluate what is being said, by who, where and what impact – delivers actionable insights

• Three stage process– Aggregate what is being said – Natural language analysis – understand the data– Deliver actionable insights

• We have identified more than 100 Companies in this space

What they offer

• Search and relevance filters

• Further categorisation and tagging

• Assign Events to the Social Graph

• A variety of channels: web, news, blog, twitter

• Mention Volume, Importance and Demographics

• Analyse sentiment or tone

• Analyse date parameters

• Updates as they happen

Taking it seriously

Gatorade Mission Control

http://www.youtube.com/watch?v=InrOvEE2v38

Social Insight Tool…

SOCIAL MEDIA IS NOT FREE

1. It takes people.1. It takes people.

2. It takes technology.2. It takes technology.

3. It takes time.3. It takes time.

Have Fun Online

Gary Vaynerchuk

• WineLibrary TV – Changing the Wine World

• http://garyvaynerchuk.com/• http://vaynermedia.com/• http://www.facebook.com/gary• http://twitter.com/garyvee• http://crushitbook.com/• http://www.youtube.com/user/GaryVaynerchuk

How to get banned for the top 5 social network …

• Pinterest

• LinkedIn

• Twitter

• Google Plus

• Facebook

http://pinterest.com/about/terms

http://www.linkedin.com/static?key=user_agreement

https://support.twitter.com/articles/18311-the-twitter-rules

http://www.google.com/+/policy/content.html

https://www.facebook.com/page_guidelines.php

www.facecrooks.com

All about facebook

• www.checkfacebook.com • www.openbook.org • www.facebakers.com • www.insidefacebook.com • www.allfacebook.com • www.facebookspectrum.com • www.betterfacebook.net• www.facebook-symbols.com • www.facecrooks.com • www.facebookproxy.co.uk • www.unblock-facebook.net • www.sickfacebook.com• www.ihatefacebook.net• www.quitfacebookday.com• www.facebookdesktop.com

• Facebook – Privacy Policy

• http://stories.facebook.com • www.facebooksucks.com

Facebook Graph Search … launched Jan 2013 …

Facebook Graph Search is very powerful …

Facebook Graph Search 1 of 2

Facebook Graph Search 2 of 2

Facebook Global Pages 1 of 3

www.facebook.com/dove

Beware - Facebook tabs will vanish on a mobile device!

Illegal Facebook cover photos!

Strong Calls to Action – help the journey – but be careful …

The rule

Facebook cover compliance Tool

www.coverphoto.paavo.ch

facebook business pages

Facebook app for restaurant bookings

Facebook versus Netflix !

Big Lebowski

Pepsi – Call to Action

Facebook – Call to Action

Facebook- Call to Action

Carlsberg – Call to Action

Match – Call To Action

Manchester United

Jacob’s Creek – Call To Action with incentive

Tesco – Call To Action with Freebies

Microsoft

David Lloyd Leisure

There is no ‘dislike button’ [these are scams]

Social recommendation

Payvment for Facebook(Ecommerce made very easy, now called ecwid)

KLM – the Facebook Campaign Masters

KLM Fan Calendar 2013

Facebook Targeted Advertising

Facebook Advertising ..

Facebook Advertising

The problem with Facebook Ads …

The Challenge for your Facebook Ads…

• With Google Search - for adverts to be effective they need to be highly relevant, and will usually have to have a compelling call-to-action.

• On Facebook you still need a great call-to-action however there is a huge difference – on Google users search for something and are provided with relevant ads – on Facebook users are typically there to check on their social life – so an element of disruption is involved! Your Facebook adverts need to be louder, grab attention and make the user change their course of action to pay attention to your adverts! – this is tricky !

Facebook ads versus Google Adwords Performance i.e. CTR’s

Facebook ads versus Google Adwords formats

Google Ads are Free !

• If you are a …..

Limits: $10,000 USD per month ($330 per day)

See www.google.co.uk/grants/details.html for details.

Facebook Ad testing …

Facebook Advertising … Do A/B Multivariate testing on Ads …

A/B testing of Facebook Ads ..

How Do you do… A/B Facebook Ads testing ?

Hot Tip …

• Build as big a fan base as possible before running an ad campaigns.

Why fans matter

Target Competitors …

Strip for Likes …

What is Facebook Edgerank?

www.whatisedgerank.com

About Edgerank …

Q: What is an Edge?A: An Edge is basically everything that "happens" in

Facebook. Examples of Edges would be status updates, comments, likes, and shares.

About The Edgerank Algorithm• This algorithm can be understood as: the sum of Edges,

each Edge is made up of Affinity, Weight, and Time Decay.

• This may sound complicated at first, but when you begin to understand the underlying concept, it's actually a simple and effective algorithm.

Edgerank Factors definitions ..

• Affinity is a one-way relationship between a User and an Edge. It could be understood as how close of a "relationship" a Brand and a Fan may have. Affinity is built by repeat interactions with a Brand's Edges.Actions such as Commenting, Liking, Sharing, Clicking, and even Messaging can influence a User's Affinity.

• Weight is a value system created by Facebook to increase/decrease the value of certain actions within Facebook. Commenting is more involved and therefore deemed more valuable than a Like. In the weighting system, Comments would have a higher value than a Like. In this system all Edges are assigned a value chosen by Facebook. As a general rule, it's best to assume Edges that take the most time to accomplish tend to weigh more.

• Time Decay refers to how long the Edge has been alive; the older it is the less valuable it is. Time Decay is the easiest of the variables to understand. Mathematically it is understood as 1/(Time Since Action). As an Edge ages, it loses value. This helps keep the News Feed fresh with interesting new content, as opposed to lingering old content.

Edgerank Tips…

• A typical Facebook post reaches about 17% of your fan base

• The average life of a Facebook post is about three hours

• Comments carry more weight than likes• Photos and call-to-action status updates are

more valuable than third party links• Facebook analyzes relationships too, so it is

more likely you will have a higher affinity to your cousin on Facebook

How to get more “Likes”

1. Put your Facebook on all your communications.

2. Offer an incentive of some kind to get Facebook Fans.

3. Communicate like a person.

4. Ask questions, encourage feedback.

5. Put up stuff when it is relevant or interesting to your audience.

6. Have contests.

7. Get your current fans to attract other fans.

8. Use applications to attract people with quizzes and other interesting ways of engaging people.

9. Don’t give up.

Facebook 3rd Party Tools/Apps for…

Sweepstakes, competitions, landing pages, instant wins, photo contests, deal, tabs, coupons etc.

• Woobox

• Involver

• Constant Contact

Coca Cola on Google+

Ford on Google+

Coca Cola on Google+

Pepsi on Google+

Ben & Jerry’s on Google+

Red Bull on Google+

Starbucks on Google+

Google Takeout

Google Plus launches vanity URL

Starts to roll out in August 2012 …

Will look like

https://plus.google.com/+hughjackmanhttps://plus.google.com/+britneyspearshttps://plus.google.com/+toyotahttps://plus.google.com/+Deltahttps://plus.google.com/+hugobosshttps://plus.google.com/+davidbeckham

As opposed to

https://plus.google.com/107341475998486822497

No Google Plus Vanity URL yet!www.gplus.to www.plus.ly www.goplus.us www.gplusnick.com

Google+

My Profile on Google Plus

What’s this?

This is almost everything you use on your computer!

Third Party Google Plus website …

• www.circlecount.com

• www.findpeopleonPlus.com

• www.gplusrecruiter.com

• www.gphangouts.com

• www.gplus.to

• www.socialstatistics.com

Dreaming, Belonging, Sharing

How is Google+ Different From Facebook?They are NOT drawing the same users…

• Facebook is a place to connect with Family, Friends, and Business Acquaintances.

• Google+ is a place to connect with Strangers

• Facebook – the conversation is more casual.• Google+ - the conversation is more about business, news, education.

• Facebook – users expect to see personal posts, family photos.• Google+ - users expect to see interesting content.

• Facebook – the conversation is more personal.• Google+ - the conversation is intellectual.

http://neverseconds.blogspot.co.uk

www.pinterest.com/toowist

Why is it important to your business?

Average time on site …

Order Value …

Why do people pin ?

www.PinReach.com

www.Pinpuff.com

PinReach data ..

PinFaves .. Whats trending ..

Attack of the clones …

Pinterest clones on Pinterest!!

Pinterest clones …• Trippy, a Pinterest for travelers.• Wanderfly, a Pinterest for travel recommendations.• Gtrot, a Pinterest for globetrotters.• Kulisha, a Pinterest for social commentary.• Manteresting, a Pinterest for men.• Gentlemint, a Pinterest for gentlemen.• Dartitup, a Pinterest for dudes.• Snatchly, a Pinterest for porn.• Hunuku, a Pinterest for families.• Everplaces, a Pinterest for the real world.• Urbantag, a Pinterest for places you’ve been.• Singterest, a Pinterest for Singapore.• Pin.me, a Pinterest for Russia.• TheComplete.Me, a Pinterest for dating.• Discover, a Pinterest for designers.• Pingram, a Pinterest for Instagram.• Reclip.it, a Pinterest for deal lovers (perhaps a Groupon for Pinterest for deals).• Sworly, a Pinterest for music.• Tailored, a Pinterest for weddings.• Chill, a Pinterest for video.• Stylepin, a Pinterest for fashion.• SparkRebel, a Pinterest for fashionistas.• Pinstyle, a Pinterest for fashionable fashionistas.• Minglewing, a Pinterest for discussion.• Thinng, a Pinterest for stuff.• GetVega, a Pinterest for compulsive listers.• Clipix, a Pinterest for private people.• Pinspire, a Pinterest for Pinterest users.• I Wanna Nom, a Pinterest for recipes.• PinCat, a Pinterest for pinning cats to Pinterest.

www.pinspire.com

A new way to consume music?

Men are on the increase

Nail It! With Manteresting …

Pinterest clones in China

Newspapers jumping online..

• San Francisco Chronicle

• New York Times

• Toronto Star

• Chicago Tribune

• Pottstown Mercury

Wanted by Police !

Top of the Funnel

“Pin – ter – vention”

Pinterest = LinkedIn for Creatives !

CV’s 1 of 5

CV’s 2 of 5

CV’s 3 of 5

CV’s 4 of 5

CV’s 5 of 5

Pinterest and Copyright

Pinterest before the © filter

Pinterest after the © filter !

Ninja Pinnerhttp://www.ninjapinner.com/idevaffiliate/idevaffiliate.php?id=106

Adding a Pinterest tab to Facebook !

http://www.pinvolve.co/

http://woobox.com/pinterest

Don’t Make Me Think …

• We don’t read page – we scan them.

• We don’t figure out how things work. We muddle through.

• Keep your site simple – every question mark adds to your visitors cognitive workload.

Cookie Policy – It’s the law !

Cookie Widget/Alert ….

Google starts to comply with Cookie Law - April 2013

Live Chat• www.providesupport.com • www.livechatsoftware.com• www.liveperson.com• www.mioot.com• www.oggchat.com• www.clickandchat.com• www.whoson.com• www.live2support.com• www.livehelpnow.com• www.providechat.com• www.boldchat.com• www.click4assisstance.com • www.clickandchat.com• www.activalive.com• www.velaro.com

• www.zopim.com

Latest LiveHelp technologies …

www.schuh.co.uk (https://secure2.schuh.co.uk/myaccount/accounttrackorder.aspx )

www.edelweiss-gurgl.co.uk

Avatars• www.sitepal.com

• www.livefaceonweb.com

• www.websitetalkingheads.com

• www.mywebpresenters.com

• www.model2web.com/

• www.videospokespersonreview.com/

No More Captcha’s !!!!!

Comply with Standards – even more

• Captcha – “Completely Automated Public

Turing test to tell Computers and Humans Apart”

DDA compliant Captcha - http://doepud.co.uk/contact.php#send-email

The ‘Solvemedia’ solution ..

Responsive Web Design (RWD) …

The beauty of this is that responsive design does not need to be code-specific to every device out there. It intelligently changes the content based on browser width. If it’s designed correctly, your user will no longer need to zoom in to find content.

Usability and Responsive Design

Design for 4 screens

Responsive and Adaptive Design

In the case of Mashable, we also detect the type of device and change the site's behavior accordingly. On touch devices, for instance, we enable swiping between columns. (Technically, detecting device functionalities may be referred to as "adaptive design," rather than "responsive," but increasingly both approaches are used in tandem.)

Adaptive -

RWD also applies to emails !

Responsive Web Design Example

Richer Interactivity - RichUI

DeepZoom/SeaDragon/Silverlight

• www.gigapixel.com/image/gigapan-canucks-g7.html

• www.360cities.net/gigapixel/strahov-library.html

• Very Hi Res images - http://bit.ly/cfvqBN

http://btlondon2012.co.uk/pano.html [World’s largest panoramic photo]

www.gopano.com/video/MTA4NTc

Geo-Location

• Facebook asks “Whats’ on your mind?”

• Twitter asks “What’s happening?”

• [Other companion sites: www.twittermap.tv and www.trendsmap.com

“Where Are You” – modern version of LBS.

• http://www.geocaching.com/about/ ! (Hiking meets treasure hunting with a GPS) www.confluence.org

… was called Dodgeball

Twitter Places

www.grindr.com

www.blendr.com

Twitter Announced in March 2013 … about to offer a music service !

Twitter Music appeared on 18th April 2013 …

• 60%+ Twitter users do not use Twitter!

• 80%+ of Twitter users are mobile.

Keep tabs on Twitter Trends

www.trendistic.com – Visual Twitter trends

www.tweetvolume.com – Compare results

Persodic

Twitter case study

Best Buy – Customer Service

Albion Oven on Twitter

Arena Flowers … Have a laugh

Virgin America – customer service

Getting help on Twitter

First Tweet ever

Twitter used everywhere at anytime !

First Tweet from Space

Robin Hood

Sent home on 27th July 2012 from London back to Greece !

WhiteHouse.Gov

Hudson – Jan 2009

Christchurch Earthquake

Unrest in Egypt (Jan 2011)

McDonald’s Hoax

McDonald’s response

Over 10 million followers (May 2011)

Twitter App permissions ...

• Promoted Account / Tweets / Trends

http://business.twitter.com

Promoted Tweets : You only pay when someone follows you – geocode & budget control.

Twitter get serious with 2 factor authentication

The best Twitter Analytics Tool ever …

Vine …

Vine …Vine is a mobile app that allows you to create 7 second video clips.

Website: www.vine.co

Twitter: www.twitter.com/vineapp

Blog: http://vine.co/blog

Company: Vine Labs Inc (Bought by Twitter Oct 2012)

Can post short video clips to Twitter and/or Facebook

Vine – initially launched in iphone and now on Android (as of June 13 th 2013)

Related app : Snapchat!

Vine is becoming very popular for agile marketers. French Connection (@FCUK) are thought of as advanced Vine creators - Vine is becoming very popular for agile marketers.

Advertising on Twitter …

Advertising launch dates in 2010 …

Twitter launches Promoted Tweets – April 2010

Twitter launches Promoted Trends – June 2010 (1st was “Advertising Age”)

Twitter launches Promoted Accounts – October 2010 (Ist was @Xbox)

Where can you advertise …

Promoted Accounts …

• Promoting your account is one of the quickest way to build an active community of advocates and influencers for your business. The bigger your follower base, the more people there are to engage with and spread your message.

You can control the Tweets by:

Interests

Gender

Location

Users like their current followers

Users who follow specific influencers

Promoted TweetsPromoted Tweets are regular Tweets but with the added bonus of reaching both current and potential followers you target.

You can control the Tweets by:

Interests

Gender

Location

Users like their current followers

Users who follow specific influencers

Device followers

(phones, desktop)

Current

Promoted tweets are sold on a cost-per-

engagement basis, meaning advertisers

only pay when a user replies to, clicks or

favorites the tweet.

Promoted Trends …

Trends mean massive exposure for your business. Trends are popular topics happening right now, on Twitter. Because these Trends are placed prominently next to a user’s timeline, they get mass exposure.

Promoted trends currently cost $200k.

They’re bought for a day, for a region and

function much like a display placement.

[Was $150k in 2012]

The advertiser is paying to be seen and

spark a conversation on Twitter about their

business or a theme related to their

business.

Twitdom … Twitter Appstore …

Should your location be secret?

www.pleaserobme.com

We know what you’re doing !!!

We know ‘exactly’ where you are!!

• http://benwerd.com/lab/geo.php

• http://html5demos.com/geo

Geo-Tags

More and more search engines are using geo information to provide local results to the web surfer.

http://www.map-generator.us/meta-tags.html - ICBM Generator

Google Remarketing

Google Remarketing …Some facts: 70% of visitors abandon their shopping carts

96% of visitors to a site leave without completing the action you want.

Remarketing allows you to re-engage with them as the surf other sites on the web (GDN) i.e. you

have an opportunity to win back lost potential customers.

In order to use remarketing you must link Google Adwords with Google Analytics

You need to make 1 small (1 time) change to your Google Analytics code.

Google Analytics then allows you to create lists of users to use get back in front of and you are able to remove them from the list once they have been converted.

Behavioural Advertising(Interest-based advertising)

Online tracking companies ... plenty of them!

Re-marketing/Re-targeting…

www.youronlinechoices.com/uk/ - here to help

Browser … Do Not Track Me ...

Your phone tracks you …

Your camera tracks you !!

Then they keep you coming

back…

Diet Chef …. pre-roll video advert on YouTube

www.graze.com

Graze advert on YouTube …

Social Ads …

Examples of Social Ads are:

Twitter: Promoted Tweets, Trends, AccountFacebook: Sponsored Stories, App, Promoted Post

Google +1 and Social Ads …

Video Time Saver

Bing, Blip.tv Brightcove , Dailymotion

eBaum's World, Facebook Videos, Graspr

GrindTV, Ustream.tv Howcast, Hulu

i2TV, iFood TV iTunes videos Metacafe

MySpace, Sevenload, Streetfire, Twitter,

StupidVideos, Veoh, Videojug, Yahoo Video,

YouTube, Viddler, Vimeo Plus, 5min, Zoopy

www.linkedIn.com [Raised $53m in 2008]

Why use LinkedIn?

1. Increase your visibility2. Improve your connectability3. Improve your Google Rank4. Gauge the health of a company5. No more recruitment costs6. Get free advice in groups7. Help you sell your products8. Keep in touch.

135 million+ members worldwide, 6 million+ in the UKA new member joins LinkedIn approximately every secondMore than a billion people-searches through the site last year25% of FTSE 100 companies hire through LinkedIn50% of Fortune 100 companies hire through LinkedInOver half a million LinkedIn groups exist

LinkedIn rolls out new company profiles 1 of 2

LinkedIn rolls out new company profiles 2 of 2

LinkedIn Bio …

LinkedIn … endorsing “skills and

expertise” …

LinkedIn ShowGrooming

The 99+ Limit Response … (Display only)

• Quora is a question-and-answer website created, edited and organized by its community of users. The company was founded in June 2009, and the website was made available to the public on June 21, 2010

www.quora.com

Available as a mobile app on iphone & Android

Measuring Digital Influence

PeerIndex

• Klout (based in San Francisco) is a company that provides social media analytics to measure your influence across your social network.

• Networks used are:Twitter, Facebook, Google+, LinkedIn, FourSquare, YouTube, Instagram, Tumblr, Blogger, Wordpress, Last.fm, Flickr.

Network coming soon are:• Quora, Yelp, Posterous, bit.ly, BranchOut, DisQus, LiveFyre.

Benefits: Upgrades on hotels & flights, more job interviews, more speaker engagement?

Klout for Business … (Started March 20th 2013)

The future of Newspapers, Books, TV and Radio!

Lost £76M ($121M) in 2011 !!!!

The Times Online

The Future of publishing

Zombie Landscapes

• Two screen dumps here

Out of Control – Anarconomy

• P(dev)>0 & P(dis)>0 & P(prod)>0 => P 0

• “Everything that can be digisted will be digitised and the price will move towards zero” (Music, Games, Films, Newspapers, Books …)

• New Business Models (Free, Ad supported, Freemium…)

Free Music

• PearlJam (www.pearljam.com) – 96 albums in last 24 months.

• Nine Inch Nails (www.nin.com) - gave their album for free, also sold a $10 CD box and a $75 deluxe version and a $300 premium deluxe limited edition that sold out in 30 hours and made a good return on the exercise.

Open Source Models

• Software

• Movies

• Accommodation

• Cars

• Food

• Government

• Money

Open Source Models - Software• Apache - HTTP web server • Tomcat web server - web container • Drupal — content management system • Eclipse - software framework for "rich-client applications" • FreeBSD - operating system derived from Unix • GNU Project - "a sufficient body of free software." • Joomla — content management system • Linux - operating system based on Unix • Mediawiki — wiki server software, the software that runs Wikipedia • MongoDB - document-oriented, non-relational database • Moodle - course management system • Mozilla Firefox - web browser • Mozilla Thunderbird - e-mail client • OpenOffice.org — office suite • OpenSolaris - Unix Operating System from Sun Microsystems • osCommerce - ecommerce • PeaZip - File archiver • Stockfish — chess engine series, considered to be one of the strongest chess programs of the world • Symbian - real time operating system • WordPress - content management system - blog software • 7-Zip - File archiver

Open Source Models - Movies• www.goodcopybadcopy.net

• http://panicstruckpro.com/revelations

• http://www.bigbuckbunny.org

• http://www.elephantsdream.org

Open Source Models - Cars

• Oscar - www.theoscarproject.org

• Aptera - www.aptera.com

• C,MM,N - www.cmmn.org

Open Source Models - Accommodation

• www.couchsurfing.com A professional-looking site, with numerous functions, that aims to “create deep and meaningful connections that cross oceans, continents and cultures”.

• www.globalfreeloaders.com An Australian hospitality network.

• www.hospitalityclub.org One of the web

originals, aiming to “bring people together”. • www.stay4free.com A global “free accommodation

network” based in Holland.

• www.travelhoo.com Another of the early web outfits. Also offers a travel partner-finding service. Sign up to surf

Copyright/Copyleft

• Copyleft, Creative Commons• e.g. flickr, wikitravel.org etc…

• Copyscape turnitin + other tools to catch you out – image cop from Israel

• Essay Mills - http://www.essaymill.com/, http://www.bestessays.com/, http://www.rushessay.com/, http://www.customessays.co.uk/, http://www.essaywriters.net/,

• http://www.plagiarismchecker.com/,• http://www.scanmyessay.com/• www.copyscape.com

Free – The future of a Radical New Price

The Long TailWhat Happens When the Economics of Scarcity Meets the

Economics of Abundance?

LittleMissMatched

Find a new Galaxy!

• www.galaxyzoo.org

23 and me – Collecting data

Google 411 – Collecting data

http://www.youtube.com/watch?v=cN0q8SvlQAk

Have you been paying attention?

• I’m eating a donut

• I like Donuts

• This is where I eat Donuts

• Why am I eating a Donut?

• Look here I am eating a Donut

• I’m good at eating Donuts

• Here’s a vintage photo of my Donut

• Here’s a Donut Recipe

• Now listening to “Donuts”

Here’s to the crazy ones.

The misfits.

The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They’re not fond of rules.

And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them.

Because they change things.

They push the human race forward.

And while some may see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world, are the ones who do.

The Crazy Ones

Dell Island

Second life uni 1

Second life uni 2

Second life uni 3

Google Property Search

Your freedom

Map jack demo screen

Facebook Privacy 1 of 3• Facebook Privacy Policy circa 2005:• No personal information that you submit to Thefacebook will be available to

any user of the Web Site who does not belong to at least one of the groups specified by you in your privacy settings.

• Facebook Privacy Policy circa 2006:• We understand you may not want everyone in the world to have the

information you share on Facebook; that is why we give you control of your information. Our default privacy settings limit the information displayed in your profile to your school, your specified local area, and other reasonable community limitations that we tell you about.

• Facebook Privacy Policy circa 2007:• Profile information you submit to Facebook will be available to users of

Facebook who belong to at least one of the networks you allow to access the information through your privacy settings (e.g., school, geography, friends of friends). Your name, school name, and profile picture thumbnail will be available in search results across the Facebook network unless you alter your privacy settings.

Facebook Privacy 2 of 3• Facebook Privacy Policy circa November 2009:• Facebook is designed to make it easy for you to share your information with anyone

you want. You decide how much information you feel comfortable sharing on Facebook and you control how it is distributed through your privacy settings. You should review the default privacy settings and change them if necessary to reflect your preferences. You should also consider your settings whenever you share information. ...

• Information set to “everyone” is publicly available information, may be accessed by everyone on the Internet (including people not logged into Facebook), is subject to indexing by third party search engines, may be associated with you outside of Facebook (such as when you visit other sites on the internet), and may be imported and exported by us and others without privacy limitations. The default privacy setting for certain types of information you post on Facebook is set to “everyone.” You can review and change the default settings in your privacy settings.

• Facebook Privacy Policy circa December 2009:• Certain categories of information such as your name, profile photo, list of friends and

pages you are a fan of, gender, geographic region, and networks you belong to are considered publicly available to everyone, including Facebook-enhanced applications, and therefore do not have privacy settings. You can, however, limit the ability of others to find this information through search using your search privacy settings.

Facebook Privacy 3 of 3• Current Facebook Privacy Policy, as of April 2010:• When you connect with an application or website it will have access to

General Information about you. The term General Information includes your and your friends’ names, profile pictures, gender, user IDs, connections, and any content shared using the Everyone privacy setting. ... The default privacy setting for certain types of information you post on Facebook is set to “everyone.” ... Because it takes two to connect, your privacy settings only control who can see the connection on your profile page. If you are uncomfortable with the connection being publicly available, you should consider removing (or not making) the connection.

Conclusion: Viewed together, the successive policies tell a clear story. Facebook originally earned its core base of users by offering them simple and powerful controls over their personal information. As Facebook grew larger and became more important, it could have chosen to maintain or improve those controls. Instead, it's slowly but surely helped itself — and its advertising and business partners — to more and more of its users' information, while limiting the users' options to control their own information.

Youtube number 10

Royal Family

The Whitehouse

BBC Worldwide

Channel 4

Stanford University

Mayo Clinic

British Airways

• http://www.youtube.com/user/FlyBritishAirways

http://info.cern.ch/hypertext/WWW/TheProject.html

Growing too fast!

List of Google gTLD’s

www.youtube.com/redbull

How to get banned on Pinterest

• Grabbing another company's account name.

• Pinning copyrighted content.

• Automating your Pinterest content.

• Scraping content from Pinterest.

• Scraping for contacts.

• Putting links in the wrong place.

How to get banned on LinkedIn

• Connecting with people you don't know.

• Posting copyrighted content to forums.

• Using LinkedIn messages with a mass mailer.

• Putting links and email addresses where they don't belong.

• Selling your LinkedIn presence.

• Using bots to get connections, followers, or members.

• Impersonating another company.

How to get banned on Twitter• Impersonating others.

• Snagging trademarked usernames.

• Squatting on handles.

• Buying or selling Twitter usernames.

• Posting the same thing over and over.

• Following people like a bot would.

• Getting followers in sketchy ways.

• Hijacking a hashtag or Trending Topic.

• Posting links with no context.

How to get banned on Google Plus

• Creating fake pages.

• Running contests. (You cannot run contests, sweepstakes, offers, or coupons directly on your Google+ page, but you can display a link to those promotions that leads people offsite.)

• Aggressive Circling.

• Keyword stuffing.

• Marketing regulated products. (guns, tobacco etc..)

• Letting your page go dormant. (>9 months)

How to get banned on Facebook

• Creating fake accounts.

• Using bots or scrapers.

• Posting copyrighted content.

• Including calls-to-action in your cover photo. This includes promotions or discounts, requests to 'Like' or share your photo, contact information for your business, or generic CTAs like "Tell a Friend.“

• Running contest or promotions outside of a Facebook app. If you want to run a contest or promotion on Facebook, you can only do it through one of their apps -- either a Canvas Page or a Facebook App. You also can't base participation on a requirement that a user take any action with your brand page, such as uploading a photo to your Timeline, or "Liking" a wall post. The only actions that are allowed as a condition of participation are "Liking" a page, connecting to your app, or checking in to a Place. You can't use any Facebook mechanism, like the 'Like' button, in order to vote or register for the promo, either. Finally, you can't notify winners through Facebook. So basically ... you have to jump through a whole lotta hoops if you want to run a promotion or contest on Facebook.

Part 2 the digital marketing revolution - 5th september 2013

Technology

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