Cutting through the hype:Building a solid business case for digital transformation

Part 1

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3. We will be conducting 3 polling sessions throughout today’s webinar

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Webinar details

To empower organizations

to build the effective

meaningful relationships

that win customers for life.

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Sitecore at a glance

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PARTNERS DEVELOPERS COUNTRIES

Speaker

Paul Fennemore

Digital Transformation Consultant, Sitecore

Associate Lecturer: Oxford Brookes University Business School

Part 1: Building a Digital MarcomsStrategy

Tuesday 11 April, 2:00 PM BST

• How to create a board level digital marketing strategy aimed at achieving your business, marketing and operational objectives.

• How to correlate and align the features and functions of digital marketing technologies so that they measurably drive marketing objectives.

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Source: Johnson and Scholes, 2006.

Strategies

“The direction and scope of an organisation over the

long-term; which achieves advantage for the

organisation through its configuration of resources

within a changing environment to meet the needs of

the markets and to fulfil stakeholders expectations”

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Digital Marketing Strategy

© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 9

Keeping ahead of the game

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Digital Strategies

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Customer Experience Strategies

IoT - Smart Property Management

Gartner has predicted that 75% of businesses will

transform to digital by the year 2020, or at least will

be preparing for the change.

The kicker is, only 30% of those attempts will be successful.

© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

6 Challenges of a Digital Business

So we need:

»a digital marcoms strategy

»an ROI methodology

»an adoption roadmap

»an operational backbone

POLL

How are you progressing with your digital strategy?

Digital as … Transformation?

Acknowledgement

Automation

Agility“Oh. And we’ll need you to change direction. Every day.”

Acceleration“That’s good. Now go even faster.”

Culture of change

From WHY

to

WHY NOT!

POLL

What are the main challenges that prevent your business from havinga digital strategy?

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The KPI’s

Digital Strategy: Joining the dots

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Digital Strategy: Joining the dots

POLLHow well aligned are your digital technologies to your business objectives?

© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 31

Learn more at the Sitecore Business Academy

Q&APlease place your questions in the GoToWebinar toolbar

You can watch both part 1 and part 2 of this series on Sitecore.net:

http://siteco.re/2pFpyas

Thank you