Effective Social Communications: in the parking industry

Presented by Julia Kinslow

• Overview

• Why should I use social media?

• Top social networking tools

• How can it be useful in the parking industry?

• Tips and tricks to make your ‘social’ life easier

and help grow your network

Today’s Discussion

Overview_____________

Questions to ask yourself before using social communications

Why should I use social media?

What do I talk about?

• Provide updates or “tweet” on items of interest to your network – include links to relevant articles, blog information, current events

• Pose appropriate questions and answer questions from those you follow

• Participate on a regular basis to provide value to those in your network and keep the conversation going

How can it be useful in the parking industry?

• Recruitment

• To build stronger relationships

o Customers

o Staff

o Industry contacts

o Vendors/suppliers

• To provide information/emergency updates

o Customers

o Staff

Useful third-party apps

Any way to make my ‘social’ life easier?

Contacts manager

Cross posting to multiple sites

Mobile accessibility

Tweetdeck

Link shorteners

Copy shortened link into your updates...

Link reporting

To answer one last question on your mind … “Do I need to do it?”

Questions?

Contact information: Julia Kinslow

Phone: 614.395.2181E-mail: jmkinslow@ninedotscreative.com

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